Guacamole is a thick or semi-liquid paste of the avocado fruit that is mixed with chopped tomatoes, onions, chilli peppers, and seasoning. Guacamole is a native dip/ spread from Mexico, first developed during the Aztec civilization. With globalization, guacamole has become a part of international cuisine, due to which, its demand has increased significantly. Guacamole is made up majorly of avocado, which is a rich source of vitamins, minerals, and fats. Guacamole is becoming very popular in the U.S., owing to the increasing consumption of fast food items and the health benefits that it offers. Since the U.S. government lifted the ban on avocados, the consumption of guacamole has increased significantly, which is expected to bolster the demand for guacamole over the forecast period.

Increasing Hispanic Population in the U.S.

The Hispanic population in the U.S. is increasing at 2.0% annually, which is the second-highest in the region. Till 2016, this population accounted for around 58 Mn according to the United States Census Bureau. This population is considered as the major consumer of avocados and guacamole. The rise in this population in the region is expected to result in an increase in the consumption of guacamole and other related products over the forecast period. Moreover, food items with guacamole, in the region, are expected to witness high demand over the near future. The demand for products such as guacamole mayo, guacamole spreads, and guacamole salad dressers are already on the rise. Awareness about the benefits of guacamole is expected to increase through the Internet of Things and the media, which is expected to boost the demand for guacamole over the forecast period.

Global Guacamole: Market Segmentation

On the basis of nature, the global guacamole market has been segmented as –

  • Organic
  • Conventional

On the basis of form, the global guacamole market has been segmented as –

  • Frozen
  • Dried
  • Ready-to-Make

On the basis of end use, the global guacamole market has been segmented as –

  • Food Processing Industry
  • HoReCa
  • Households

On the basis of packaging, the global guacamole market has been segmented as –

  • Glass Bottles
  • Glass Jars
  • Plastic Containers
  • Stand-Up Pouches

On the basis of distribution channel, the global guacamole market has been segmented as –

  • B2B
  • B2C
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Stores
    • Others

Global Guacamole Market: Key Players

Some of the key players operating in the global guacamole market are Avo-King, Wholly Guacamole, Snowcrest Foods Ltd., SABRA DIPPING CO., LLC, Yucatan Foods, Westfalia Fruit, Frontera Foods, Calavo Growers, B&G Foods Inc., Ventura Foods, LLC, Casa Sanchez SF, and Woolworths Group Limited, among others. With a number of players entering the guacamole market, it’s anticipated that the demand will increase significantly, globally.

Opportunities for Market Participants

The demand for processed food is increasing significantly. On-the-go food products with guacamole are expected to witness high demand in North America and Europe. Products such as guacamole mayo, guacamole dips, and guacamole salad dressers are gaining traction in the global market. North America and Europe are experiencing heavy demand in the healthy food segment, since the population in the region has high awareness about the contents in their food, and are aware about the contents of the products that they use. Guacamole is placed into the market as an immediate healthier alternative to tomato sauce, which at times is also processed artificially. Guacamole has taken its place in fast food chains, where it has become pretty much mainstream. This is expected to fuel the demand for guacamole, globally, as its nutrition content is higher than most edible sauces or dips. With innovative advertisements, there is still plenty of opportunities for guacamole manufacturers to increase the demand for guacamole. Despite the guacamole being popular in the U.S. and Europe region, the market is still lacking in terms of household penetration. Reaching new households with continued investments in media and encouraging current consumers with new varieties or flavored products are expected help guacamole continue its rapid global rise.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

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10. What will be the barrier to entry for new players in the market?

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