Gruyère is one of the finest cheese majorly used in culinary. It is a hard textured yellow color cheese originated from Switzerland named after the town in Switzerland. It is an excellent source of protein, calcium, and essential fatty acids. Gruyère, the Swiss cheese is used to make food products such as fondue, Tarts, pies, hot sandwiches, soufflés, and gratins. It is known for its creaminess and is a good melting cheese. Also, it is also broadly used as a table cheese. Similar to other Alpine or Swiss cheeses, gruyère is served with wines and beers like Riesling, Merlot, Sauvignon Blanc and Beaujolais. Production of gruyere is comparatively less than other cheese because of adherence to high standard quality during manufacturing, packaging, and storage.  It is prepared by curing raw milk for six months than it is aged for several months to gain mildly nutty, earthy flavor.  Gruyère is available in ranges, such as Beaufort and Comte. Gruyère substitutes are available in the cheese market among which French cheese is considered to be nearly identical. Other substitutes available in the market include Gouda, plain Swiss, fontina, appenzell, abondance, mild provolone, emmentaler, cantal, raclette or graviera.

Global Gruyère Market: Drivers & Restraints

The ever growing demand for cheese in food products and as a table cheese with the variety of liquor has enhanced the growth of Gruyère cheese across the globe particularly in Europe and nearby regions. Being a tourist destination, many tourists around the world visit the Switzerland places to taste the variety of wine, cheese, and chocolate. Therefore the range of Swiss cheeses is getting recognized globally especially as a luxury food. 

Another major factor that drives gruyere market is the reduction of cheese trade barrier between Europe (EU) and Switzerland. In 2007, due to the agreement between World Trade Organization and Europe, left Switzerland government to open their cheese market worldwide.  The Swiss government also reduced export subsidies and protective duties as well as eliminated milk price guarantees and quotas to enhance their dairy product market.  Because of free cheese trade between Switzerland and Europe open the opportunities for food & beverage sector key players to get varieties and qualities at a lower price.

Although demand for gruyère cheese in the market is recognizable; but tight competition with other cheese, availability of many gruyere substitutes in food market are some major restraint that holds gruyere’s market.

Global Gruyère Market: Segmentation

The global gruyère market is segmented by its product types, end users and distribution channels.

Based on its products type, gruyère market is segmented into: 

  • Gruyère AOP “Classic”
  • Gruyère AOP Réserve
  • Gruyère d'Alpage AOP    
  • Gruyère AOP Bio
  • Gruyere de Comte (French version)
  • Austrian Alps Gruyere

Based on its end use, gruyère market is segmented into:

  • Industrial
  • Commercial

Based on its distribution channel, gruyère market is segmented into:

  • Internet retailing
  • Mass Retailing
  • Direct Selling
  • Others

Global Gruyère Market: Regional Outlook

Based on the geographies, the global gruyère market is segmented into seven regions; namely, North America gruyère market, Latin America gruyère market, Eastern Europe gruyère market, Western Europe gruyère market, Asia Pacific excluding Japan gruyère market, Japan gruyère market and the Middle East & Africa gruyère market. Free cheese trade between Europe and Switzerland made Eastern and Western Europe leading region in the market of gruyère cheese globally, neighboring countries such as Germany, France, and Spain are the prominent consumers of this luxury cheese. High-end preference of Swiss cheese in restaurants of US and Canada made North America, second largest consuming region of gruyère cheese.

Global Gruyère Market: Key Players

Few of the market players accounting on gruyère market includes La Maison Du Gruyere, Wisconsin cheese, Bel UK, Bradburys, Castelli, Harvey & Brockless, Emmi, Eurilait, Golden Acre Dairy Foods, Interprofession du Gruyère, Lactalis, Arla, Norseland Ltd, Anthony Rowcliffe & Son, The Pimpernel Wharf, and Savencia Fromage & Dairy.  

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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