Global Green Tea Market: Overview

The green tea market is gaining immense popularity across the globe and is anticipated to witness robust growth throughout the forecast period. In addition, convenient and attractive packaging is expected to drive the demand and encourage the growth of the market. The increasing number of players entering the global green tea market is expected to strengthen the competitive scenario throughout the forecast period.

The research study offers a detailed analysis of the global green tea market, providing insights into the key growth factors and the recent developments in the market. On the basis of flavors, the global green tea market can be categorized into aloe vera, wild berry lemon, cinnamon, jasmin, vanilla, basil, and others. Furthermore, the market can be classified on the basis of product type and geography. To offer a strong understanding of the market, the estimated growth rate and share of each segment have been provided in the scope of the research study.

Global Green Tea Market: Drivers and Restraints

The rising awareness concerning the health benefits and the growing focus of consumers on leading a healthy lifestyle are some of the vital factors that are estimated to encourage the growth of the market throughout the forecast period. In addition, the tremendously rising number of obesity cases and people suffering from cardiovascular diseases is estimated to boost the demand for green tea across the globe. As green tea is believed to reduce the effect of LDL cholesterol, cancer cells, and cures head and bodyaches. In addition, green tea also helps significantly in fat reduction. These factors are estimated to fuel the growth of the overall market in the next few years.

On the other hand, the higher price of green tea in comparison with black tea and the lack of awareness, especially in developing economies are anticipated to restrict the growth of the global green tea market in the next few years. Nevertheless, the expansion of the product portfolio and the increasing marketing activities and advertising are projected to offer promising opportunities for the key players in the global green tea market.

Global Green Tea Market: Region-wise Outlook

The global market for green tea can be classified in terms of geography into North America, Asia Pacific, Europe, and the Rest of the World. Among these, China is considered as one of the leading producers and exporters of green tea and is expected to remain in the topmost position throughout the forecast period. In addition to this region, Hong Kong, Taiwan, and Japan are anticipated to witness substantial growth in the near future, thus propelling the Asia Pacific green tea market.

Furthermore, the growing awareness regarding the health benefits of consuming green tea and the easy availability are some of the key factors that are expected to encourage the growth of the Asia Pacific green tea market in the next few years. On the other hand, Europe is likely to witness robust growth, thanks to the rising health consciousness among consumers. The lucrative opportunities in this region are anticipated to attract a large number of players to invest and enhance their market presence across Europe in the near future.

Key Players Mentioned in the Research Report are:

The rising awareness regarding the benefits of green tea has resulted in a high demand across the globe. Some of the leading players operating in the global green tea market are Tetley GB Ltd, Nestle S.A., Tata Global Beverage, DSM Nutritional Products, Associated British Foods LLC, Unilever Group, Oregon Chai Inc, Northern tea Merchants Ltd., AMORE Pacific Corp, and Numi Organic Tea.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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