Tea is the highest consumed beverage all over the world. Due to growing health consciousness and increasing incidence of chronic diseases, green tea is the highest consumed among all types of tea. Green tea extract (EGCG) is a herbal derivative, which is extracted from the green tea leaves. A green tea leaf consists of four key epicatechin derivatives: epicatechin (EC), epigallocatechin (EGC), epigallocatechin gallate (EGCG), and epicatechin gallate (ECG). EGCG is the most abundant and active catechin found in green tea leaves. Due to its anti-oxidation properties, it is widely accepted as the nutraceutical of modern life. 

The report offers a detailed evaluation of the global EGCG market. It offers insights into market dynamics such as drivers, restraints, and opportunities. It also provides a holistic perspective of the market’s growth for various segments in terms of value as well as volume. An in-depth analysis of the competitive landscape forms an important part of the report. 

Overview of the Global Green Tea Extract Market 

The shifting focus towards ethnic foods and natural ingredients is driving the global EGCG market. EGCG is widely used in the prevention of neurodegenerative diseases such as Parkinson’s and Alzheimer’s disease and in the treatment of lifestyle diseases such as diabetes and cancer. The rising incidence of these diseases is, therefore, fuelling the growth of the global market. Moreover, rising awareness amongst consumers regarding the benefits of EGCG is likely to increase the global demand for green tea extracts. 

On the basis of applications, the market is segmented into RTD tea, functional foods, dietary supplements, energy drinks, cosmetics and anti-ageing creams, and others. The functional foods segment is expected to flourish owing to increasing application of EGCG as treatment of medical conditions such as chronic fatigue syndrome, endometriosis, neurodegeneration, cancer, and HIV. The rising awareness about the benefits of EGCG amongst consumers has increased the demand for these extracts in other applications such as nutricosmetics and bakery products. 

Geographically, the global EGCG market is segmented into Europe, North America, Asia Pacific, and Rest of the World (RoW). Asia Pacific is expected to register significant growth owing to the rising geriatric population in Japan and increasing health consciousness among consumers. Moreover, the region is the leading producer and supplier of EGCG and other tea extracts to the U.S. and Europe market. China is expected to emerge as the most lucrative green tea extract market by revenue in the APAC region. In North America, the U.S. will be the leading contributor in terms of revenue. 

The global EGCG market is characterized by high competitive rivalry. The market is highly price sensitive owing to overproduction of raw materials and increasing consumer demand for high purity products at low prices. However, growing academic research to discover new areas of application of green tea extracts and increasing focus towards product differentiation are likely to open up notable opportunities for EGCG manufacturers. 

Companies Mentioned in the Global Green Tea Extract Market 

Some of the key companies in the global EGCG market are Tate & Lyle, DSM, BASF, Danone, Changsha Sunfull Bio-tech Co. Ltd, and Blue California. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Green Tea Extract

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