Global Green Information Technology (IT) Services Market: Overview

Green information technology (IT) covers services related to environmentally sustainable computing and IT optimization. The technology aims at minimizing the negative impacts of IT operations by manufacturing, designing, and disposing of servers, computers, and other associated subsystems such as networking systems, communication systems, printers and monitors, and storage devices in an environmentally-friendly manner.

The motive behind deploying green IT practices is to reduce the dependence on hazardous materials, thus promoting biodegradability of outdated or unused products and maximizing the energy efficiency through a product’s lifetime.

The concept of green IT services was first coined in 1992 when Energy Star was launched by the U.S. Environmental Protection Agency. Energy Star is a voluntary labeling program that helps enterprises save money and curb greenhouse gas emissions by identifying the products that offer energy efficiency. Apart from the aforementioned components, green IT also includes redesigning data centers. The market for green IT services has been gaining impetus from the growing popularity of virtualization, cloud computing, and green networking.  

The report presents a comprehensive overview of the global green IT services market. It includes information obtained from trusted industrial sources in a logical chapter-wise format. These chapters are further interspersed with relevant graphs, statistics, and tables. Compiled with the intent of updating stakeholders about the prevailing market dynamics, the report also presents insights into the factors driving and restraining the market.

Global Green Information Technology (IT) Services Market: Key Opportunities and Threats

Software development and optimization are dependent on several factors such as algorithmic efficiency, virtualization, resource allocation, and terminal server’s optimization. Many enterprises are keen on adopting green technology and are looking for vendors who can help them in offering green IT services to their clients, subsequently assisting them in reducing costs incurred on data centers and other IT services.

Large-scale organizations around the world have already started deploying criteria or metrics on water use or power use. Apart from tracking their corporate carbon footprint, these companies are also ensuring optimal utilization of assets by promoting the reuse of IT components instead of investing in new ones. The IT services market therefore has been gaining significant momentum from the capital intensive approaches adopted by companies.

Apart from the ICT industry, the hospitality, banking and financial services, manufacturing, pharmaceuticals, and various other industries are joining the green IT and sustainability trend.

The global green IT services market is majorly driven by the increasing desire among the corporate and IT sector to improve efficiency and reduce costs. The market is also gaining from favorable government initiatives encouraging the implementing of green projects. Currently, green IT solutions are focusing on data centers, thus providing opportunities for leading vendors to expand their reach into other IT functionalities.

Regionally, the market witnesses the most attractive opportunities in North America and Europe. Favorable government policies prevalent in these regions have been boosting the green IT services market in Europe and North America.

Global Green Information Technology (IT) Services Market: Vendor Landscape

To study the prevailing vendor landscape in the market, the report profiles companies such as Deloitte Touche Tohmatsu Limited, Accenture plc, Cap Gemini S.A., IBM Corp., Tata Consultancy Services, Limited, Dell Inc., Cisco Systems Inc., and others.

In 2006, Cisco Systems Inc. along with Cap Gemini S.A., Intel Corp., SAP AG, and Oracle Corp formed Smart Energy Alliance (SEA). These companies have collaborated for the development of smart energy services and utilities.  

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market
     

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Green Information Technology Services Market

Pre Book