Green Communication Market: Overview

Energy efficiency in cellular networks is a growing concern for cellular operators to not only maintain profitability, but also to reduce the overall environmental effects. This emerging trend of achieving energy efficiency in cellular networks is motivating the standardization authorities and network operators to continuously explore future technologies in order to bring improvements in the entire network infrastructure. In order to achieve this, green communication technologies are widely preferred and deployed. Adopting green communication technology helps businesses and individuals in reducing power consumption and lowering the operation costs of organizations. Moreover, green communication technologies are also important for the practitioners in terms of speed and energy monitoring. This technology allows visualization of the power consumption and possibilities to choose the level of energy savings and calculation of estimated savings.

Green Communication Market: Growth Enablers and Restraints

The market for green communication has been experiencing substantial growth in recent years. This growth is attributed to increasing demand of green communication technology in telecom and IT industry. Environmentally friendly batteries, renewable energy sources, and intelligent management of the power systems in order to achieve better energy efficiency is also boosting demand for green communication market.  Furthermore, government regulations mandating the utilization of green communication technologies in order to reduce electronic waste from obsolete computing equipment is also driving the market for green communication.

However, huge capital investment and unawareness towards the benefit of green communication technology limits the adoption of green communication and networking technologies. Moreover, incompatibility of green communication technology with existing data centers and high maintenance cost are inhibiting the growth of green communication market. Demand for reducing datacenter operation costs and providing green communication technology at lower cost is expected to provide significant opportunities for growth of green communication market. 

Green Communication Market: Segmentation

The global green communication market is segmented on the basis of services, verticals, and geographies. Based on the services, the green communication market is classified into energy efficiency, renewable energy solutions, and energy consumption. Among these, energy efficiency services are more preferred due its high demand for energy-efficient networking technologies and products. Based on various verticals, the market is segmented into banking, financial services, and insurance (BFSI), IT and telecommunication, public sector, retail, manufacturing, healthcare and others.

On the basis of geography, the global green communication market is segmented into Europe, North America, Asia Pacific, Latin America, and the Middle East and Africa. Amongst these, North America dominates the market, due to the continuous growth of telecommunication and IT industry in this region. Additionally, Asia Pacific is predicted to experience the swiftest growth among all regional segments in the coming years, due to the technology advancement and massive growth of infrastructure in countries such as India, Japan, South Korea and China.

Green Communication Market: Key Players

There are a number of small and mid-size players specialized in this market which intensifies competition and thus poses a challenge to large players and new entrants. Prominent players in the global green communication market are Alcatel-Lucent S.A., Ericsson, Huawei Technologies Co. Ltd., Juniper Networks, Nokia Siemens Networks, ReliOn, Inc., Tellabs, Inc., ZTE Corporation, Cisco Systems, Inc., Sk Telecom, Datang Mobile Communications Equipment Co., Ltd., and Sprint Corporation, among others.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape. 

The study is a source of reliable data on:

  • Key market segments and sub-segments
  • Evolving market trends and dynamics
  • Changing supply and demand scenarios
  • Quantifying market opportunities through market sizing and market forecasting
  • Tracking current trends/opportunities/challenges
  • Competitive insights
  • Opportunity mapping in terms of technological breakthroughs 

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, North Africa) 


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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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