Graphics processing unit (GPU) also known as visual processing unit is a computer chip that performs mathematical calculations rapidly, for the purpose of rendering images. The term GPU was coined by Nvidia Corporation in 1999, which was later also named ‘visual processing unit’ by Advanced Micro Devices Inc. in 2002. It creates lighting effects and supports in transforming objects for a 3D scene. The transformation contains mathematically intensive tasks, thus supports in reducing the strain on central processing unit (CPU). The GPU is composed of hundreds of cores which can handle thousands of threads simultaneously whereas CPU is comprised of few cores with cache memory, limiting its ability to handle multiple threads at the same time. GPUs are located on plug-in cards, in a chipset on the motherboard or in same chip as CPU. The GPUs located in stand-alone cards contain their own RAM whereas in chipset they share main memory with CPU. GPUs use transistors to perform mathematical calculations pertaining to the 3D graphics. Recent GPUs include support for programmable shaders to manipulate vertices and textures, further enhancing high precision color spaces during displaying 3D graphics.
Rising number of heavy graphic games is the major factor driving the growth of the GPU market. These heavy graphic games require high memory graphic cards, thus driving the growth of GPU market. Rising adoption of portable computing devices such as laptops is also supporting the growth of the GPU market across the world. Rise in demand for animation based games such as FIFA and Need for Speed and growth in adoption of virtual reality headsets are anticipated to provide immense opportunities for the GPU market in coming years. Growth of mobile based gaming and declining demand for desktops is expected to restrain the growth of GPU market across the world.
GPU market is broadly segmented on the basis of type, application, end-use, and geography. On the basis of type, the GPU market is segmented into discrete, integrated and Hybrid GPUs whereas on the basis of application, the GPU market is segmented into desktop and laptops. Discrete GPU refers to the GPUs having their own RAM whereas integrated GPUs utilize a portion of computer’s RAM for its operations. Hybrid GPUs share the computer memory and even contain some dedicated cache memory for the operations. Furthermore, on the basis of end use the GPU market is segmented into residential and commercial. Moreover, on the basis of geographies, the global GPU market is segmented into North America, Europe, Asia Pacific, Middle East & Africa (MEA) and South America. North America is expected to lead in terms of adoption of GPUs due to the presence of large sized gaming developers such as Electronic Arts Inc. and Activision in the region. Asia Pacific is expected to be the fastest growing region in terms of adoption of GPUs due to rising popularity of gaming and animation amongst the large sized youth population in the region.
The major participants in the global GPU market include NVIDIA Corporation, 3DLabs Inc., Advanced Micro Devices (AMD), Inc., Broadcom Corporation, ARM Limited, Imagination Technologies Group Plc, Intel Corporation, Matrox Electronic Systems Ltd., Qualcomm Inc., Vivante Corporation, Silicon Integrated Systems Corporation and VIA Technologies Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.