Global Graph Analytics Market: Overview

Graph analytics is an emerging and interesting new area for analytics workloads and it is also known as network analysis. Its ability to be utilized for the purpose of social network influencer analysis has generated ample growth opportunities for the graph analytics market. Marketing managers are particularly interested in the identification of social network influencers as they are potential targets for social media marketing campaigns. Connecting with influencers could set off chain reactions amongst the social network communities and trigger sale of services and products.

The global graph analytics market is likely to expand at a robust growth rate and reach prominence through 2027. Rising demand for analysis of low-latency queries coupled with ability to disclose real time data relationship between data.

Based on six different parameters, the global graph analytics market has been divided to offer a detailed view of the market. These parameters are vertical, organization size, component, application, deployment mode, and region.

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Global Graph Analytics Market: Notable Developments

One of the recent market developments that characterize the course of the global Graph Analytics market is as mentioned below:

  • In September 2019, Amazon Web Services made an announcement of its new feature-rich Amazon QuickSight. These new features send email alerts over anomalies, comprise Word Cloud chart types for better representation of categorical fields, and enable better organization of assets.
  • In May 2019, Microsoft Corporation announced Updation of Microsoft Graph. It is a service that blends business data of customers with analytics data from the Microsoft Graph.

The global graph analytics market comprise the below-mentioned companies:

  • Microsoft Corporation
  • Lynx Analytics
  • International Business Machines (IBM) Corporation
  • Oracle Corporation
  • Dataiku
  • DataStax, Inc.

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Global Graph Analytics Market: Key Trends

The following drivers, opportunities, and restraints characterize global graph analytics market over the review period, from 2019 to 2027.

High Demand for Low-latency Queries Propel Growth of the Market

The global graph analytics market is estimated to be driven by the rising demand for analysis of low-latency queries and augmented integration of advanced technologies like Internet of Things and Artificial Intelligence. Furthermore, ability of the graph analytics to reveal relationships between the data in real time or near real time is likely to work in favor of the global graph analytics market.

Graph analytics has gained popularity, particularly amongst the marketers, and has become a mainstream technology in various enterprises for data management. In addition, it finds extensive use in many verticals. In comparison with other analytical solutions for relational databases, the graph analytics technology provides many benefits to overcome various challenges of complex and large data. It assists in the processing of set of complicated where relational databases are unable to traverse efficiently between relationships.

On the other hand, a shortage of technical skills could obstruct the expansion of the global graph analytics market.

Global Graph Analytics Market: Geographical Analysis

In the global graph analytics market, North America is likely to account for a large chunk of the market share over the tenure of forecast. The growth of the market in the region is attributed to augmented use of big data technology. In addition, increasing investment by several companies tin real-time analytics and huge amount of data across several verticals are forecasted to support market growth.

Asia Pacific is another rapidly growing region of the market over the tenure of forecast. Such high rate of growth is mostly due to increased urge of the organizations to curtail flow of wrongful capital, which threatens security of customer. Graph analytics is capable to identifying pattern of transactions when applied to history of transactions, as professionals across various verticals are opting for this technology increasingly.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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