Global Granola Market: Overview

Granola comes with multiple health benefits as it contains healthy ingredients like omega 3, minerals, and vitamins. Granola is also capable of assisting in weight management. These benefits of the product are likely to work in favor of the global granola market.

Granola refers to a snack food and breakfast food comprising honey, rolled oats, nuts, and sweeteners like brown sugar. At times, it also contains puffed rice, which is baked until the rice is golden brown, toasted, and crisp. During the procedure of baking, the mixture is whisked in such a way a consistency of loose breakfast cereals is maintained. Granola is usually taken with honey, fresh fruits, yoghurt, and milk. Cereals are mixed with granola to better it nutritional value. Granola comes with vitamin C, vitamin E, calcium, iron, magnesium, potassium, sodium, and dietary fibers. All these nutrients make granola extremely healthy for anybody. Granola also finds use in various baked products, such as bars, cakes, and cookies. Granola bars are extremely easy to carry and , as such, they are carried during trekking, hiking, camping or travelling. Multiple uses of the products are likely to trigger growth of the global granola market over the period of analysis, from 2020 to 2030. 

Flavor, cereals, usage, forms, distribution channel, and region are the six important parameters based on which the global granola market has been classified.

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Global Granola market: Notable Developments

One of the relevant and important developments of the market that gives a quick view of the dynamics pertaining to global Granola market is mentioned as below:

  • In August 2019, Cape Town-based leading packaged food company Pioneer Foods has launched a new product under its premium cereal brand Lizi’s. The company has introduced Lizi’s Digestive Health Granola, a digestive health variant of its already existing low sugar granolas. This new product comes with added cultures so as to improve gut health. Such innovative and healthy products are expected to drive the demand for granolas globally.

Some of the prominent organizations in the global granola market comprise the below-mentioned:

  • Conagra Brands, Inc.
  • Kellogg Company
  • The Quaker Oats Company, Inc
  • Sunny Crunch Foods Ltd
  • Standard Functional Foods Group, Inc
  • Kraft Foods Group, Inc.

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Global Granola market: Key Trends

The global granola market is characterized by the presence of the following restraints, drivers, and opportunities.

Increasing Demand for Healthy and Fit Lifestyle to Amplify Demand for Granola

The growth of the global granola market is likely to be influenced by the rising awareness about breakfast and importance of eating healthy. In the last few years, people have become increasingly health conscious and are making every effort to stay fit and live healthy. It has been observed that hectic lifestyle and unhealthy food habits leave an adverse effect on the health of individuals. Such lifestyle and food habits often lead to lifestyle diseases like obesity, diabetes, blood pressure and many others. As such, for improved health, people are turning to healthy food options, which is likely to work in favor of the global granola market in the years to come.

In addition to health consciousness, increasing disposable income together with propensity to people to spend on premium products is expected to drive the demand for granolas. Furthermore, convenience of carrying granolas and its ready-to-eat nature make it a popular choice amongst young people.

Global Granola market: Geographical Analysis

In terms of revenue, North America is estimated to account for a substantial share of the global granola market throughout the period of assessment. Availability of varieties of granola products and tendency to consume granolas on a regular basis amongst the Americans is expected to drive the demand for granola in the region. Europe is likely to emerge as another prominent region in the market, trailing behind North America. The consumption of healthy breakfast is the norm in Europe and as more people demand for it, the granola market is expected to witness considerable growth in the region over the forecast timeframe.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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