Global Granola Market: Overview

Granola comes with multiple health benefits as it contains healthy ingredients like omega 3, minerals, and vitamins. Granola is also capable of assisting in weight management. These benefits of the product are likely to work in favor of the global granola market.

Granola refers to a snack food and breakfast food comprising honey, rolled oats, nuts, and sweeteners like brown sugar. At times, it also contains puffed rice, which is baked until the rice is golden brown, toasted, and crisp. During the procedure of baking, the mixture is whisked in such a way a consistency of loose breakfast cereals is maintained. Granola is usually taken with honey, fresh fruits, yoghurt, and milk. Cereals are mixed with granola to better it nutritional value. Granola comes with vitamin C, vitamin E, calcium, iron, magnesium, potassium, sodium, and dietary fibers. All these nutrients make granola extremely healthy for anybody. Granola also finds use in various baked products, such as bars, cakes, and cookies. Granola bars are extremely easy to carry and , as such, they are carried during trekking, hiking, camping or travelling. Multiple uses of the products are likely to trigger growth of the global granola market over the period of analysis, from 2020 to 2030. 

Flavor, cereals, usage, forms, distribution channel, and region are the six important parameters based on which the global granola market has been classified.

Are you a start-up willing to make it big in the business? Grab an exclusive PDF Brochure of this report

Global Granola market: Notable Developments

One of the relevant and important developments of the market that gives a quick view of the dynamics pertaining to global Granola market is mentioned as below:

  • In August 2019, Cape Town-based leading packaged food company Pioneer Foods has launched a new product under its premium cereal brand Lizi’s. The company has introduced Lizi’s Digestive Health Granola, a digestive health variant of its already existing low sugar granolas. This new product comes with added cultures so as to improve gut health. Such innovative and healthy products are expected to drive the demand for granolas globally.

Some of the prominent organizations in the global granola market comprise the below-mentioned:

  • Conagra Brands, Inc.
  • Kellogg Company
  • The Quaker Oats Company, Inc
  • Sunny Crunch Foods Ltd
  • Standard Functional Foods Group, Inc
  • Kraft Foods Group, Inc.

Looking for Regional Analysis or Competitive Landscape in Global Granola market, ask for a customized report

Global Granola market: Key Trends

The global granola market is characterized by the presence of the following restraints, drivers, and opportunities.

Increasing Demand for Healthy and Fit Lifestyle to Amplify Demand for Granola

The growth of the global granola market is likely to be influenced by the rising awareness about breakfast and importance of eating healthy. In the last few years, people have become increasingly health conscious and are making every effort to stay fit and live healthy. It has been observed that hectic lifestyle and unhealthy food habits leave an adverse effect on the health of individuals. Such lifestyle and food habits often lead to lifestyle diseases like obesity, diabetes, blood pressure and many others. As such, for improved health, people are turning to healthy food options, which is likely to work in favor of the global granola market in the years to come.

In addition to health consciousness, increasing disposable income together with propensity to people to spend on premium products is expected to drive the demand for granolas. Furthermore, convenience of carrying granolas and its ready-to-eat nature make it a popular choice amongst young people.

Global Granola market: Geographical Analysis

In terms of revenue, North America is estimated to account for a substantial share of the global granola market throughout the period of assessment. Availability of varieties of granola products and tendency to consume granolas on a regular basis amongst the Americans is expected to drive the demand for granola in the region. Europe is likely to emerge as another prominent region in the market, trailing behind North America. The consumption of healthy breakfast is the norm in Europe and as more people demand for it, the granola market is expected to witness considerable growth in the region over the forecast timeframe.

This upcoming business intelligence report is intended to be a one-stop market research solution to guide organizations in taking timely and effective decisions for their business growth. The ongoing study is the culmination of our deep expertise on data science methods, combined with an unparalleled understanding of the external environment and analysis of the industries. Each of the reports by TMR aims at offering a detailed scrutiny of the value chain of our current and prospective customers, takes them from identifying value propositions, and subsequently assist their business executives to implement right strategies to create customer value. We believe that creating and sustaining the customer value is the key pivot on which business executives can create profits for their organizations and increase the market shares, continuously and with sustainability.

Each of our touchpoints through which we engage with the organization/enterprise during the primary research enables us to understand the internal environment it operates in and the ways in which the external environment influences its growth.

Always Evolving with Competition

Excellence is built into the DNA of TMR, and all our teams work collaboratively and committedly toward achieving that in whatever they do. From the very first interaction our teams of research analysts have with any interested market participant to the final preparation processes in each of our reports reflects a rigorous understanding of the dynamic industry environment that businesses operate in.

We relentlessly work to be a differentiator in whatever we do in the current era of hypercompetitive global environment. The result of our unceasing focus on excellence is reflected clearly in the insights and guidance we offer to our customers in order to empower them to create brand equity. Our simple yet very powerful underpinning for navigating the competition is to always keep evolving with changing business environments. Our close-kinit team of research analysts not only believe in this simple philosophy but also implement the same.

Constantly Innovating Our Research Methodologies and Models

We do not limit with any specific market research tool or one standard approach for obtaining or analyzing data. Undoubtedly, our report making process is ever-evolving to meet the customer needs and demands supported broadly by a vast knowledge of data science methods that we combine with business acumen our teams have built upon for several years. Evidently, our primary and secondary research data about customers and consumers have shown that we can go to any lengths to obtain them. This is followed by applying next-gen automation tools integrated with human judgement to clear the clutter, ascertain the most relevant and recent qualitative and quantitative insights, and package them in digestible chunks in our reports for our customers.

We Take Pride in No-One-Size-Fits-All Approach

Over the past several years, we have been conducting market intelligence studies across all industries for all types of organizations — big and small, profit and not-for-profit, and Fortune 500 and Unicorns, as we believe that a sound decision making must be based on no-one-size-fits-all approach. Without doubt, each of the organizations regardless of the industry they are in are affected differently by changes in political, economic, socio-culture, legal, ecological, and legal environments. The research models and the value chain analysis process that our analysts employ for conducting the study uphold this approach.

We look at myriad components of internal and external business environment affecting the growth strategies of organizations. Some of the broader aspects that we focus on are:

  • Our team of Analysts and Support Teams always strive to see the bigger picture in life cycle stages of any industry
  • The Teams focus on obtaining valuable insights into different models of competitive advantage while making an internal environment analysis
  • They keep on modifying the value chain analysis processes of organizations to understand on how customer value is created

Some areas of assessing market dynamics that are used in the research models and methodologies adopted by our analysts can be summarized as:

  • Corporate and business strategies underlying new brand positioning strategies
  • Mapping for strategic planning for business units
  • Various metrics for business portfolio analysis, including BCG matrix
  • Value chain analysis

These will help create and sustain competitive advantage for our prospects and current customers.

Key focus areas and agenda that underpin and catalyze our primary and secondary research initiatives and endeavors are:

  • What are some of the core competencies and distinctive competencies of new entrants and established players in the industry we are analyzing?
  • What are some of the branding opportunities that are emerging at a rapid pace?
  • What are the major competitive forces and elements of external environment shaping the industry life cycle stages of most organizations?
  • Why some competitive strategies are popular than others among leaders in a certain market?
  • What customer-based brand equity strategies companies have leveraged in a certain industry or set of related industries in a sector?
  • What are some of the key pricing strategies that companies in an industry are implementing for marketing their products internationally?
  • Identifying whether market-push or market-pull strategies are more relevant to a certain product or a service?

Disclaimer: This ongoing market research study is a meticulously planned activity where a broad array of factors and aspects that shape the marketing environment and industry are taken into account. However, keeping in mind the constantly changing nature of business dynamics and changing strategic intents, we are always actively making iterations and modifications in our approaches. As always, we are ready to tailor our insights and guidance to suit your requirements. Engage with us to know what more is there for your CXOs.

Enquiry Before Buying

TMR offers Enquiry Before Buying that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying