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Market Introduction:

The gourmet food lovers are a connoisseur of food. Not just with humans, but this have been trending in the pet food industry also. The demand of gourmet pet has risen recently. The difference between human and gourmet pet food has rapidly been shrinking rapidly.

Pet foods are formulated around concerns of human food industry like organic ingredients, low-carb and free from many things. The whole idea behind gourmet pet food is to pack the food with nutrition for a pet’s healthy lifestyle. Pet problems like Itching, scratching, appetite woes, upset tummies and more, can all be linked to problems with food. Switching away from highly processed pet food to gourmet pet food benefits the pet’s health directly.

Consumers are increasingly indulging their pets with gourmet pet foods, as well as increasingly sophisticated snacks and treats. Many of these products are projected to be a clean label, as well as non-GMO and grain free. 

Market Segmentation:

Gourmet Pet Food market can be segmented on the basis of nature, forms, distribution channel and region.

On the basis of various nature, gourmet pet food market can be segmented into natural and organic food.

On the basis of various forms, gourmet pet food market can be segmented into dry, wet, snacks, and other nutritional food forms.

On the basis of distribution channel, gourmet pet food market can be segmented into online retail, pet stores, veterinary clinics and supermarkets.

On the basis of region, Gourmet Pet Food market can be segmented into seven key regions: North America, Latin America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Middle East and Africa and Japan.

Drivers, Restraints, and Trends:

The gourmet pet food market is driven by consumers’ increasing concerns about the well-being of their pets. Also, the consumers are interested in enhancing the taste palette of their pets.  Hence, pet food industry is focusing on minimally processed, additive nutritional ingredients and more natural foods.

Increasingly, pet owners are moving from expectations of “high quality” to “humanized”. Increasing pet humanization, consumer involvement and diversification of the pet food market have all created a landscape with more products in the shelf space and thus, the manufacturers need to get into the minds of pet owners. A lot of trends are seen in the market. A lot of emphases is being given on clean label similar to human foods.

The idea of gourmet food is vague and unnecessarily expensive for some consumers. Due to increasing disposable incomes is all setting to fuel the gourmet pet food market in near future. But for a larger segment it is still challenging among the consumers. Nowadays, functional benefits play an important role in in their pet’s health and they like to be addressed with health benefits and extra nutrition offerings in their pet’s meal and diet plans.

The gourmet pet food industry is highly influenced by the trends and preferences in the human food market. The shift towards healthier food products and availability of customizations is on a rising trend among the gourmet pet food industry.

Regional Outlook:

North-America leads the global market for gourmet pet food. It was noticed that around 60 % of houses have pets in U.S which thusly drives the pet nourishment showcase. Premium pet items are particularly mainstream in the United States. Premium pet food products are especially popular in U.S. Despite being a mature market in U.S., the pet food market is growing with new product activity and the marketers will continue adding value to the pet food products.

Innovations in specialty and gourmet recipes, packaging techniques will propel the growth in larger and relatively mature markets of U.S., Europe and Japan. The gourmet pet food market is expected to grow relatively slowly in Asia-Pacific and other regions. The preference of dry gourmet pet food products, emphasizing on nutritional and functional value and also the easy availability options are some of the key growth determinants in developing countries.

Key Players:

Major players in the Gourmet Pet Food Market segment are Polar Pups, Bone Appetite Pet Boutique and Bakery, Lily’s Kitchen, Nestle Purina Pet Care, Fromm family pet food, Evanger & Merrick Pet Care, The Honest Kitchen, The J.M. Smucker Company  are to name a few.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Gourmet Pet Food Market

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