Market Introduction:

Gluten-free is the fastest growing food intolerance category showing a lot of potential in the future market worldwide. Gluten is a protein found in wheat, rye and barley that causes intestinal damage (resulting in weight loss and nutritional deficiency) for individuals with gluten intolerance. Gluten-free foods are consumed by people suffering from coeliac disease, an ailment in which the immune system reacts to protein. All patients after diagnosis of coeliac disease are advised to strictly adhere to a gluten-free diet. Adherence to the gluten-free diet is considered to minimize the symptoms and improve nutritional status as well as prevent the development of complications that include osteoporosis and malignancies.

Gluten free foods includes products made from gluten free flour or the natural occurring gluten free food like fruits and vegetables, unprocessed meat, fish and others. Innovations has made gluten free foods more palatable as well as convenient, helping in boosting the market growth.

Market Segmentation:

Gluten-free market is segmented on the basis of source, product type, end use, distribution channel, and region.

On the basis of product type, gluten-free market is segmented into naturally occurring gluten-free and gluten free substitutes. Naturally gluten free products include fruits and vegetables, potato, lentils, unprocessed meat, fish. Poultry, rice and others. Whereas, the gluten-free substitutes include foods such as pasta, bread, cereals, flour, crackers and snack foods, in which wheat flour is replaced by gluten free flour.

On the basis of end use, gluten-free market is segmented into commercial (food processing), foodservice and household. In food processing sector it is widely used to make bread, pastas, biscuits, ready meals and many others.

On the basis of the distribution channel, gluten-free market is segmented into direct and retail sales. Direct sales refer to direct selling of gluten-free flour as an ingredient to other industries. Retail sales are further segmented into convenience stores, drug stores, grocery retailers, online retailers, and other retailing formats.

Drivers, Restraints, and Trends:

The key demand of Gluten-free products includes mainly from bakery & fast food market and also from food manufacturers. The key drivers are centered towards the gluten intolerant consumers worldwide which constitute a very niche segment. Changing tastes, increasing demand from millennials, improvement in marketing activities and rising demand for gluten-free snacks products is fueling the growth of market worldwide. Healthy life concerns are further subjected to grow the market. The added benefits of weight management, nutritious and sound digestive health is creating a shift and driving up the demand for gluten-free products.

A very niche market segment of naturally occurring gluten-free products is likely to gain rapid market growth. However low awareness among consumers about coeliac disease is hampering the market to grow.

Regional Outlook:

The market for gluten-free food and beverages has undergone a radical change from a specialty niche product to a mainstream product. The U.S. is one of the largest and fastest growing gluten-free market globally. In the U.S. consumers are consuming more of gluten-free snacks because of the growing perception that gluten-free foods are a healthier option than regular food products. This perception has also led to increase in market share as well as is further projected to increase in the forecasted period.

Gluten-free product market is developing most rapidly in Europe. Adoption to healthy lifestyle patterns and the perception that consumption of gluten-free food products will avoid allergy and sensitivity is expected to grow the market in the projected period. Within Europe, the demand for gluten-free bread, cookies and snacks are among the highest and also the fastest growing.

Urbanization and high disposable incomes are is boosting the demand in APAC Region. Consumers have diversified taste and preferences which give manufacturers a scope for innovation and to expand their product portfolio. Rising standard of living is further subjected to growth of the gluten-free market.

Key Players:

Some of the prominent players participating in the gluten free products market are Nestle, Bob’s Red Mill, General Mills, Avena Foods Limited, GF Harvest, Arrowhead Mills, Enjoy Life Foods, Kellogg, PepsiCo, Glutafin, The Pillsbury Company LLC, Hershey’s, and various other regional manufacturers.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Gluten Free Market

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