Gluten-free Bakery Products Market

Gluten-free Bakery Products Market

Gluten-free bakery items are in high demand due to growing health awareness and increased knowledge of gluten-free products. Gluten refers to a protein that can be found in a variety of food products, such as cereal, bread, pasta, and pizza. Gluten refers to a culinary additive that keeps the texture and form of the product. Gluten, on the other hand, causes gut damage. Intake of gluten-containing foods triggers an immunological response in people with celiac disease. As a consequence of augmented consumer knowledge, the preference for gluten-free items is increasing across the globe.

Gluten is also found in rye, barley, and wheat. Glutenin and gliadin are the two major proteins found in gluten. When gliadin is eaten, it is accountable for all of the negative consequences on the body. Gluten-free bakery food products are in high demand due to growing health consciousness and increased understanding of the negative effects of gluten. In addition to that, augmented acceptance of gluten-free supplemental diets is also expected to boost demand in the global gluten-free bakery products market in the years to come. The industry is expected to expand as the population grows and the frequency of celiac disease rises. Continuing innovation in gluten-free bakery items is likely to provide profitable prospects for industry expansion and assist in boosting demand.

Gluten-free Bakery Products Market Outlook

Globalization has interconnected the world and changed the taste patterns of consumers, making them more willing to try something different. Health and diet factor has largely influenced in one’s regular lives. “Gluten-Free”, “Fat-Free" and "Sugar-Free" labeled food are gaining traction owing to the rising awareness of the health benefits associated with its consumption. Gluten-free bakery product is one such segment gaining high momentum in the global market. Bakery products which are prepared or processed without ingredients such as wheat, barley or rice which constitutes of a high content of gluten are known as the Gluten-free bakery products. Gluten-free Cookies, cakes, pancakes, quick bread, pasta are some of the popular Gluten-free bakery products.

Gluten-free Bakery Products Market: Reasons for covering this Title

Gluten-free products are gaining considerable traction across the globe. Increasing food allergies and food intolerance is creating a demand for products that are tailored to meet special needs and dietary preferences of the consumers. People especially suffering from celiac diseases are shifting their preferences towards gluten-free products. Even those who do not have an intolerance towards gluten are switching to gluten-free products due to health and dietary reasons, as increasing food allergies, digestive health, use of genetically-modified grain etc. are becoming mainstream. In order to cater to the growing demand, several major gluten-free bakery products manufacturers are launching and offering new product variants to the consumers.

Global Gluten-Free Bakery Products: Market Segmentation

On the basis of nature, the global gluten-free bakery products market has been segmented as –

• Organic
• Conventional

On the basis of the distribution channel, the global gluten-free bakery products market has been segmented as –

• Direct
• Indirect
  • Store-based
    • Hypermarket/Supermarket
    • Convenience Stores
    • Specialty Stores (Bakery Shops)
    • Food & Drinks Health Stores
  • Online

On the basis of product type, the global gluten-free bakery products market has been segmented as –

• Bread
• Baked Chips & Wafers
• Muffins
• Cakes & Pastries
• Biscuits & Cookies
• Others

Global Gluten-Free Bakery Products Market: Key Players

Some of the key players operating in the global gluten-free bakery products market are WGF Bakery Products, Weston Bakeries Limited, Dr. Schär AG / SPA, Boulder Brands USA Inc., Kara Foodservice, George Weston Foods Limited, Ultrapharm, Sweet Christine's Bakery, New Grains Gluten Free Bakery, United Biscuits, Genius Bakery, MyBread Gluten Free Bakery, among others.

Top Categories of Gluten Free Products Launched in the North American Market, 2007-2015

Source: Agriculture and Agri-Food Canada

After the snack segment, Gluten-free bakery products witnessed highest number of launches between 2007-2015.

Gluten-free Bakery Products Market: Key Trends

Launching new product variants, generating awareness about the benefits of gluten-free bakery products through various promotional activities are some of the key drivers supporting the market growth in the near future.

Key Product Launches

• In the year 2016, Abbott’s Village Bakery, an Australia-based company launched gluten-free bread. The specific product portfolio expansion was done in order to cater the growing demand for gluten-free bakery products in the country. The company claims both products as gluten-free, high in fiber with no artificial colors, flavors or preservatives.
• In June 2016, United Biscuits, one of the major multinational food manufacturers launched two new gluten-free bakery products in the biscuit segment for U.K. market. The products were launched under the brand range of McVitie’s Gluten-Free Original Hobnobs and McVitie’s Gluten-Free Milk Chocolate Hobnobs.

Opportunities for Gluten-free Bakery Products Market Participants

The gluten-free bakery products market is anticipated to be positively influenced by evolving consumer preferences, and increasing number of new product variants. Catering the growing demand for products containing several health benefits is one of the key supply-side driver supporting the market growth.  Gluten-free products containing natural ingredients coupled lower product penetration level in developing economies is generating opportunities for both large scale and small scale manufacturers across the globe.