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Tactile Printing Market: Introduction

  • Tactile printing is a process of creating a texture on a printing substrate, which can be sensed with a touch
  • Paper, plastic films, rigid plastics, and various other materials are used as substrates in tactile printing. Features are then added to the surface of the substrate using a variety of techniques. These include embossing, pressing, plating, layering of inks, or use of special papers designed to selectively expand, creating a texture.
  • Tactile printing is used in various applications in pharmaceutical, medical packaging, human services, health science, agriculture, service, and other sectors. Tactile printing is used in braille printing technology, braille printed games, wristbands, musical cards, pins, switches, visiting cards, location labels, stickers, greeting cards, and calculators.

Key Drivers and Restraints of Tactile Printing Market

  • Increase in demand for tactile printing in pharmaceutical and medical sectors to add Braille to packaging is expected to boost the global market during the forecast period
  • Rise in demand for tactile graphics to empower the visually impaired people at small and medium-sized enterprises in order to provide employment opportunities to a diverse range of candidates, thus accommodating physically disabled contenders in the workforce, is anticipated to drive the tactile printing market. Consequently, sectors such as marketing, business management & administration, human services, health science, and agriculture are extensively employing visually impaired aspirants at a large scale. This is also augmenting the tactile printing market.  
  • Demand for tactile printing is also being primarily driven by the increase in usage of the technique in mapping, labeling, packaging, security, and secure documentation applications
  • High cost of tactile printing is negatively affecting the global tactile printing market

Tactile Printing Market: Application Segment

  • Based on application, the tactile printing market can be segmented into packaging & labels, tactile graphics, and secure documentation
  • The packaging & labels segment dominated the global tactile printing market in 2020
  • Tactile printing is primarily used in packaging and labeling operations across various verticals. It helps enterprises in garnering a broader customer base. Tactile printed packaging materials and labels also assist the visually impaired people. Furthermore, the use of tactile printing helps brands with trendy presentation and decorative embellishment in packaging.

COVID-19 Impact on Global Tactile Printing Market

  • On January 30, 2020, the International Health Regulations Emergency Committee of the World Health Organization (WHO) declared the Coronavirus disease (COVID-19) outbreak a public health emergency of international concern. Originating in China, the virus has spread to at least 214 countries and territories around the world.
  • Several governments and private sector businesses are operating at a limited capacity or have ceased operations completely due to recent events surrounding the COVID-19 pandemic
  • The COVID-19 pandemic has provided opportunities to the pharmaceutical sector. The use of tactile printing is rising in the pharmaceutical sector. This is boosting the global tactile printing market.

Asia Pacific to Hold Leading Share of Global Tactile Printing Market

  • In terms of region, the global tactile printing market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
  • Asia Pacific is expected to hold major share of the global tactile printing market, followed by North America and Europe, during the forecast period
  • Asia Pacific is expected to dominate the global tactile printing market in the near future due to the rise in demand for tactile printing in automotive, chemicals, cosmetics, and health, and beauty industries across the globe
  • Increase in awareness about hygiene and changes in lifestyle of consumers are leading to a rise in preference for contamination-free food in countries across the globe. India, China, and Indonesia have stimulated developments in packaging inks and coating materials in Asia Pacific. High pace of industrialization and urbanization is fueling the adoption of the tactile printing technology in Asia Pacific.

Key Manufacturers Operating in Global Tactile Printing Market

The tactile printing market was consolidated in 2020. Major players have prominent presence in developed and developing countries. Key manufacturers operating in the tactile printing market include:

  • Braille Plus
  • Braille Works
  • NBP
  • PIA
  • Brailler
  • Tactilegraphics
  • Indexbraille
  • Lowvision
  • Braigo Labs
  • Nia Technologies
  • AFB (American Foundation for Blind)
  • American Thermoform
  • O-Film Tech
  • Canon Inc.
  • Konica Minolta Group
  • Roland DG
  • ViewPlus Technologies Inc.
  • Altix

Tactile Printing Market: Research Scope

Tactile Printing Market, by Application

  • Packaging & Labels
  • Tactile Graphics
  • Secure Documentation

Tactile Printing Market, by End-user

  • Braille Users
  • Industrial
  • Government & Defense

Global Tactile Printing Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Global Tactile Printing Market