Self Cooling Packaging Market - An Overview:

Self cooling packaging use an endothermic chemical reaction to bring cooling effect, which was made to avoid the problem of using refrigeration for food and beverages every day. Several years ago, the discovery of self cooling packaging for beer used HFC-134a coolant, and was not accepted because of the presence of greenhouse gas, which was 1400 times more potent than carbon dioxide. This innovation was considered illegal, but in 2012, it gained popularity in the beverage industry due to the introduction of self cooling packaging in the form of cans. The success of self cooling packaging advancements in the food & beverage industry leads to change in the future, which can help in building up easier, comfortable, and convenient consumer lives. There are very few market players that indulge in the manufacture of self cooling packaging formats. Therefore, it is expected that other beverage industries will also incorporate a Self cooling packaging method in their food & beverage packaging formats. Self cooling packaging products have a broad range of applications in camping, hiking, and in open- air tourism thus, giving consumers cold refreshing drink on hot days without the need of refrigeration. Self cooling packaging comes under smart packaging, which involves packaging with sensors. For instance, Kraft foods have invented a packaging technique which involves self cooling packaging which protects chocolate bars from melting by evaporating water produced to cool down chocolate bars.

Innovation in self cooling packaging can lead to 100% safe and environment-friendly self refrigerating process.

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Self Cooling Packaging Market – Dynamics:

The success of self cooling packaging technology can go up in the matter of acceptance, but marketing potential for temperature changing packaging technology is not clear. Previously self cooling packaging has been plagued with technological failures due to improper cooling and being expensive. Despite the positive outlook of the self cooling packaging formats, however, certain factors are restraining their growth. Self cooling packaging is expensive, consumes more space and can cause uneven cooling, which results in a drawback at a commercial level. High manufacturing cost used in the making of self cooling packaging containers can affect market growth in the coming years.

There were many patents for self cooling packaging techniques which were not reliable, but there was a recent innovation which changed this outlook.

For Instance:

  • In May 2012, Joseph Company International, Inc. in association with 7-Eleven launched Chill can which contain Fizzics Sparkling Cold Brew Coffee uses carbon dioxide process to cool the beverages.

Self Cooling Packaging Market – Segmentation:

The global self cooling packaging market is segmented by material type, product type, and end use. The pricing for self cooling packaging has being done based on product type segment in US$ million, and the volume is considered in number of units.

On the basis of material type, the self cooling packaging market has been segmented into:

  • Metal
    • Aluminum
    • Tin- plated steel
  • Plastic
    • Polyethylene (PE)
    • Polypropylene (PP)
    • Poly Vinyl Chloride (PVC)
    • Others 

On the basis of product type, the self cooling packaging market has been segmented into:

  • Cans
  • Pouches
  • Jars
  • Bottles
  • Others

On the basis of end use, the self cooling packaging market has been segmented into:

  • Chocolates
  • Carbonated Drinks
  • Coffee
  • Others

Self Cooling Packaging Market - Regional Outlook:

Countries such as Germany and Belgium in the European region have the highest consumption of carbonated beverages, and therefore, the market for Self cooling packaging is expected to rise. The Self cooling packaging market in developed countries such as the U.S., Italy, and the UK is expected to have positive growth during the forecast period. It attributed to the high demand for Self cooling packaging incorporated in the packaging of beverages and chocolates. The increasing demand for access to cold beverages without the need for refrigeration drives the market for Self cooling packaging in developing countries such as India, China, etc.  

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Self Cooling Packaging Market - Key Players:

  • Tempra Technology Inc
  • Crown Holdings, Inc.
  • Joseph Company International, Inc.
  • Kraft Foods Group, Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Global Self Cooling Packaging Market

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