Self Cooling Packaging Market - An Overview:
Self cooling packaging use an endothermic chemical reaction to bring cooling effect, which was made to avoid the problem of using refrigeration for food and beverages every day. Several years ago, the discovery of self cooling packaging for beer used HFC-134a coolant, and was not accepted because of the presence of greenhouse gas, which was 1400 times more potent than carbon dioxide. This innovation was considered illegal, but in 2012, it gained popularity in the beverage industry due to the introduction of self cooling packaging in the form of cans. The success of self cooling packaging advancements in the food & beverage industry leads to change in the future, which can help in building up easier, comfortable, and convenient consumer lives. There are very few market players that indulge in the manufacture of self cooling packaging formats. Therefore, it is expected that other beverage industries will also incorporate a Self cooling packaging method in their food & beverage packaging formats. Self cooling packaging products have a broad range of applications in camping, hiking, and in open- air tourism thus, giving consumers cold refreshing drink on hot days without the need of refrigeration. Self cooling packaging comes under smart packaging, which involves packaging with sensors. For instance, Kraft foods have invented a packaging technique which involves self cooling packaging which protects chocolate bars from melting by evaporating water produced to cool down chocolate bars.
Innovation in self cooling packaging can lead to 100% safe and environment-friendly self refrigerating process.
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Self Cooling Packaging Market – Dynamics:
The success of self cooling packaging technology can go up in the matter of acceptance, but marketing potential for temperature changing packaging technology is not clear. Previously self cooling packaging has been plagued with technological failures due to improper cooling and being expensive. Despite the positive outlook of the self cooling packaging formats, however, certain factors are restraining their growth. Self cooling packaging is expensive, consumes more space and can cause uneven cooling, which results in a drawback at a commercial level. High manufacturing cost used in the making of self cooling packaging containers can affect market growth in the coming years.
There were many patents for self cooling packaging techniques which were not reliable, but there was a recent innovation which changed this outlook.
- In May 2012, Joseph Company International, Inc. in association with 7-Eleven launched Chill can which contain Fizzics Sparkling Cold Brew Coffee uses carbon dioxide process to cool the beverages.
Self Cooling Packaging Market – Segmentation:
The global self cooling packaging market is segmented by material type, product type, and end use. The pricing for self cooling packaging has being done based on product type segment in US$ million, and the volume is considered in number of units.
On the basis of material type, the self cooling packaging market has been segmented into:
- Tin- plated steel
- Polyethylene (PE)
- Polypropylene (PP)
- Poly Vinyl Chloride (PVC)
On the basis of product type, the self cooling packaging market has been segmented into:
On the basis of end use, the self cooling packaging market has been segmented into:
- Carbonated Drinks
Self Cooling Packaging Market - Regional Outlook:
Countries such as Germany and Belgium in the European region have the highest consumption of carbonated beverages, and therefore, the market for Self cooling packaging is expected to rise. The Self cooling packaging market in developed countries such as the U.S., Italy, and the UK is expected to have positive growth during the forecast period. It attributed to the high demand for Self cooling packaging incorporated in the packaging of beverages and chocolates. The increasing demand for access to cold beverages without the need for refrigeration drives the market for Self cooling packaging in developing countries such as India, China, etc.
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Self Cooling Packaging Market - Key Players:
- Tempra Technology Inc
- Crown Holdings, Inc.
- Joseph Company International, Inc.
- Kraft Foods Group, Inc.
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