Global Fast Food Market: Snapshot

The global fast food market has gained traction and demonstrated resistance even in the time of recession to grow as one of the leading drivers responsible for the worldwide rise of the consumer foodservice sector. Finding its roots in North America, fast food is mainly accepted based on its quick availability and taste factor. The global vendors have successfully managed to reach out to new consumers through product innovations, quick-fire international expansion, and upgrades in dining experience. With colossal investments by giant operators, the worldwide market is expected to exhibit dominance for more years to come.

Transparency Market Research (TMR) predicts the global fast food market to rise to US$617.1 bn by 2019 at a moderate CAGR. The radical change in food preference and eating habits and surging demand for healthy and convenient fast foods have promised sturdy growth for the market.

Pizza/Pasta and Burger/Sandwich Ride over Chicken and Latin American Food

One of the key parameters that the global fast food market is categorized on is product type. Out of all the different forms of fast food, the burger/sandwich and pizza/pasta segments are projected to inflate their market size at a sweeping CAGR. This growth of the aforementioned giant segments is calculated to shy away the markets for chicken and Latin American food. However, with the coveted health boons and bold and spicy flavors offered, these fast food markets are foreseen to climb on a growing trend in the developed regions. The other critical segments of the global market by type are sea-food, snacks, and Mexican.

If the types of delivery chain are considered, the classification of the international fast food market follows as quick service restaurants (QSR) and street vendors. In terms of distribution channel, local fast food chains are foretold to take advantage of their cost-effectiveness and unique taste to thrive significantly in their respective regions with a greater market share. By the end of the forecast period, chained fast food outlets are envisaged to take hold of a dominant share in the global market while emerging as the most preferred distribution channel.

Asia Pacific and Other Emerging Regions Run Toward a Brighter Future

North America and Europe as the conventional markets for fast food have clasped a stupendous market share in the recent past, owing to heavy dependence on convenience owing to a busy lifestyle and high demand for convenient restaurant food. Moreover, the healthy changes in fast food menus and introduction of unprocessed cheese, organic vegetables, hormone-free meat, and natural ingredients have contributed toward the maturation of these markets. Such brilliant transformations with changing fast food preferences of consumers and the transparency in fast food chain operations have proved to be significant for growth.

Nevertheless, emerging regions such as Asia Pacific, the Middle East and Africa, and Latin America are poised to seize the fast food market at a rapid pace in the near future. Favorable demographics, increasing disposable income and purchasing power, greater urbanization, and fast adoption of the Western lifestyle have substantially made the future brighter for the developing markets. With the preference for offers, proximity, and easy prices, the developing regions have proposed a change in the global market.

Howbeit, North America still dominates the global market with more number of fast food consumers than the other regions. North America and Asia Pacific had collectively dominated the market with a share of over 60.0% in the past.

The list of the prominent players in the global fast food market incorporates Wendy’s International Inc., Doctor’s Association Inc., Burger King Worldwide Inc., Jack in the Box Inc., Yum! Brands Inc., Domino’s Pizza Inc., and McDonald’s Corporation.

Fast food refers to food that can be prepared and served in shortest time. The demand and trend of fast food differs from region to region. The roots of fast food come from America where people eat out frequently. Food-on-the-go and drive-thru is a common concept in North American Market whereas people in European nations take time and prefer having conversations while eating. Fast food chains and regional Quick Service Restaurants have customized their format and menu offering according to various regions as people preferences and taste differ from place to place. Asia Pacific and Rest of the World is the fastest growing market due to its huge population and favorable demographics. Higher disposable income and inclination towards westernized food habits are some of the driving factors for rapid growth of fast food market in these economies.
 
The fast food market is a volume business. It is characterized by high turnover and comparatively low profit margins. However, with strategic selection of store location, labor cost, inventory management, choices of menu and promotional strategies, the profitability of the fast food restaurants would increase over the forecast period. Moreover, high real estate cost and labor cost in developed markets are of major concern in profitability of the fast food business.   There is a cutthroat competition in the developed markets with large number of fast food players operating to cater to a smaller population. All the multinational fast food companies are eyeing on the developing markets in Asia Pacific & Latin America. Perhaps, it is important to expand judiciously and steadily as many of the global fast food companies have to face losses due to unplanned and rapid expansions. A long term sustainable strategy has to be adopted for continuous and healthy growth worldwide.
 
This report has been segmented by type and by geography. It also includes the drivers, restraints and opportunities (DROs), Porter’s five forces analysis and value chain of the fast food market. The study highlights current market trends and provides the forecast from 2013 to 2019.
 
By geography, the market has been segmented into North America, Europe, Asia Pacific and RoW. The present market size and forecast till 2019 have been provided in the report.
 
The report also analyzes macro-economic factors influencing and inhibiting the growth of fast food market. Porter’s five forces analysis offers insights on market competition throughout its value chain. In addition, the market attractiveness analysis provided in the report highlights key investing areas in this industry. The report will help manufacturers, suppliers and distributors to understand the present and future trends in this market and formulate their strategies accordingly.
 
The global Fast Food market here refers to the market by type, by distribution channel and by geography. The market is categorized into the following segments:
 
Global Fast Food Market by Type
 
The different types of Fast Food covered under this research study are defined as follows:
  • Burger/Sandwich
  • Pizza/Pasta
  • Chicken
  • Asian/Latin American Food
  • Sea-Food
  • Others (Snacks, Mexican etc)
Global Fast Food Market by Type
  • Quick Service Restaurant (QSR)
  • Street Vendors
  • Others
Global Fast Food Market by Geography
 
The different geographies covered under this research study are defined as follows:
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
It also includes detailed profiles of the major players in this market with attributes such as product portfolio, strategy, SWOT analysis and recent developments. Some of the major players in the Fast Food market are McDonald’s Corporation, Yum! Brands Inc., Dominos Pizza Inc., Doctor’s Association Inc, Burger King Worldwide Inc., and Wendy’s International Inc. and Jack in the Box Inc. among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

 
CHAPTER 1 PREFACE 
1.1 REPORT DESCRIPTION
1.2 RESEARCH SCOPE
1.3 RESEARCH METHODOLOGY
 
CHAPTER 2 EXECUTIVE SUMMARY 
 
CHAPTER 3 FAST FOOD MARKET – INDUSTRY ANALYSIS 
3.1 INTRODUCTION 
3.2 VALUE CHAIN ANALYSIS 
3.3 DRIVERS 
      3.3.1 DEMAND FOR CONVENIENT, TASTY AND AFFORDABLE FOOD IN LOW PRICES
      3.3.2 GROWING MIDDLE CLASS POPULATION IN EMERGING COUNTRIES WITH HIGHER DISPOSABLE INCOME AND CHANGING FOOD HABITS
3.4 RESTRAINTS
      3.4.1 FOOD SAFETY REGULATIONS AND GROWING HEALTH CONCERNS 
      3.4.2 LAWSUITS FOR ANIMAL WELFARE AND CUSTOMERS AWARENESS 
3.5 OPPORTUNITIES 
      3.5.1 INNOVATIVE MARKETING STRATEGIES AND VALUE-ADDED SERVICES 
      3.5.2 HEALTHY FAST FOOD ON MENU 
3.6 PORTER’S FIVE FORCE ANALYSIS
      3.6.1 BARGAINING POWER OF SUPPLIERS 
      3.6.2 BARGAINING POWER OF BUYERS 
      3.6.3 THREAT OF NEW ENTRANTS 
      3.6.4 THREAT OF SUBSTITUTES 
      3.6.5 DEGREE OF COMPETITION
3.7 MARKET ATTRACTIVENESS
3.8 COMPANY MARKET SHARE, 2012
 
CHAPTER 4 FAST FOOD – PRODUCT SEGMENT ANALYSIS 
4.1 GLOBAL FAST FOOD MARKET VOLUME SHARE, BY PRODUCT TYPE, 2013 – 2019
      4.1.1 NORTH AMERICAN FAST FOOD MARKET REVENUE, BY PRODUCT, 2013-2019 (USD BILLION)
               4.1.1.1 Burgers/Sandwich revenue in total North American fast food market
               4.1.1.2 Pizza/Pasta revenue in total North American fast food market
               4.1.1.3 Asian/Latin American Food revenue in total North American fast food market
               4.1.1.4 Chicken Food revenue in total North American fast food market
               4.1.1.5 Sea Food revenue in total North American fast food market
               4.1.1.6 Others (Snacks, Mexican etc) Food category revenue in total North American fast food market 
      4.1.2 EUROPE FAST FOOD MARKET REVENUE, BY PRODUCT, 2013-2019 (USD BILLION) 
               4.1.2.1 Burgers/Sandwich revenue in total Europe fast food market 
               4.1.2.2 Pizza/Pasta revenue in total Europe fast food market
               4.1.2.3 Asian/Latin American revenue in total Europe fast food market
               4.1.2.4 Chicken revenue in total Europe fast food market
               4.1.2.5 Sea-food revenue in total Europe fast food market
               4.1.2.6 Others (Snacks, Mexican etc) Food category revenue in total Europe fast food market
      4.1.3 ASIA PACIFIC FAST FOOD MARKET REVENUE, BY PRODUCT, 2013-2019 (USD BILLION)
               4.1.3.1 Burgers/Sandwich revenue in total Asia Pacific fast food market
               4.1.3.2 Pizza/Pasta revenue in total Asia Pacific fast food market
               4.1.3.3 Asian/Latin American Food revenue in total Asia Pacific fast food market
               4.1.3.4 Chicken revenue in total Asia Pacific fast food market
               4.1.3.5 Sea-food revenue in total Asia Pacific fast food market
               4.1.3.6 Others (Snacks, Mexican etc) Food category revenue in total Asia Pacific fast food market 
      4.1.4 ROW FAST FOOD MARKET REVENUE, BY PRODUCT, 2013-2019 (USD BILLION) 
               4.1.4.1 Burger/Sandwiches revenue in total RoW fast food market 
               4.1.4.2 Pizza/Pasta category revenue in total RoW fast food market 
               4.1.4.3 Asian/Latin American Fast Food revenue in total RoW fast food market 
               4.1.4.4 Chicken revenue in total RoW fast food market
               4.1.4.5 Sea-food revenue in total RoW fast food market 
               4.1.4.6 Others (Snacks, Mexican etc) Food category revenue in total RoW fast food market
4.2 GLOBAL FAST FOOD MARKET REVENUE FORECAST, BY DISTRIBUTION CHANNEL 2013-2019
4.3 GLOBAL FAST FOOD MARKET REVENUE FORECAST, BY GEOGRAPHY 2013-2019
      4.3.1 NORTH AMERICAN FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013-2019 (USD BILLION)
      4.3.2 EUROPE  FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013-2019 (USD BILLION)
      4.3.3 ASIA PACIFIC FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013-2019 (USD BILLION)
      4.3.4 ROW FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013-2019 (USD BILLION)
 
CHAPTER 5 COMPANY PROFILES
5.1 BURGER KING WORLDWIDE, INC.
      5.1.1 COMPANY OVERVIEW
      5.1.2 PRODUCT PORTFOLIO 
      5.1.3 FINANCIAL OVERVIEW 
      5.1.4 BUSINESS STRATEGIES 
      5.1.5 SWOT ANALYSIS 
      5.1.6 RECENT DEVELOPMENTS 
5.2 DOMINO’S PIZZA INC. 
      5.2.1 COMPANY OVERVIEW 
      5.2.2 PRODUCT PORTFOLIO 
      5.2.3 FINANCIAL OVERVIEW 
      5.2.4 BUSINESS STRATEGIES 
      5.2.5 SWOT ANALYSIS 
      5.2.6 RECENT DEVELOPMENTS 
5.3 YUM! BRANDS, INC.,
      5.3.1 COMPANY OVERVIEW 
      5.3.2 PRODUCT PORTFOLIO 
      5.3.3 FINANCIAL OVERVIEW 
      5.3.4 BUSINESS STRATEGIES 
      5.3.5 SWOT ANALYSIS 
      5.3.6 RECENT DEVELOPMENTS 
5.4 MCDONALD’S CORPORATION 
      5.4.1 COMPANY OVERVIEW 
      5.4.2 PRODUCT PORTFOLIO
      5.4.3 FINANCIAL OVERVIEW 
      5.4.4 BUSINESS STRATEGIES 
      5.4.5 SWOT ANALYSIS 
      5.4.6 RECENT DEVELOPMENTS 
5.5 WENDY’S INTERNATIONAL INC. 
      5.5.1 COMPANY OVERVIEW 
      5.5.2 PRODUCT PORTFOLIO 
      5.5.3 FINANCIAL OVERVIEW 
      5.5.4 BUSINESS STRATEGIES 
      5.5.5 SWOT ANALYSIS 
      5.5.6 RECENT DEVELOPMENTS 
5.6 JACK IN THE BOX INC. 
      5.6.1 COMPANY OVERVIEW 
      5.6.2 PRODUCT PORTFOLIO 
      5.6.3 FINANCIAL OVERVIEW 
      5.6.4 BUSINESS STRATEGIES 
      5.6.5 SWOT ANALYSIS 
      5.6.6 RECENT DEVELOPMENTS 
5.7 DOCTOR’S ASSOCIATES INC. 
      5.7.1 COMPANY OVERVIEW
      5.7.2 PRODUCT PORTFOLIO 
      5.7.3 BUSINESS STRATEGIES
      5.7.4 SWOT ANALYSIS 
      5.7.5 RECENT DEVELOPMENTS 
List of Tables
 
TABLE 1 GLOBAL FAST FOOD MARKET SNAPSHOT: 
TABLE 2 DRIVERS FOR FAST FOOD MARKET: IMPACT ANALYSIS 
TABLE 3 RESTRAINTS FOR FAST FOOD MARKET: IMPACT ANALYSIS 
TABLE 4 NORTH AMERICA FAST FOOD MARKET REVENUE, BY PRODUCT, 2013 – 2019 (USD BILLION) 
TABLE 5 EUROPE FAST FOOD MARKET REVENUE, BY PRODUCT, 2013 – 2019 (USD BILLION)
TABLE 6 ASIA PACIFIC FAST FOOD MARKET REVENUE, BY PRODUCT, 2013 – 2019 (USD BILLION) 
TABLE 7 ROW FAST FOOD MARKET REVENUE, BY PRODUCT, 2013 – 2019 (USD BILLION) 
TABLE 8 NORTH AMERICA FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013 – 2019 (USD BILLION) 
TABLE 9 EUROPE FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013 – 2019 (USD BILLION) 63
TABLE 10 ASIA PACIFIC FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013 – 2019 (USD BILLION) 
TABLE 11 ROW FAST FOOD MARKET REVENUE, BY COUNTRIES, 2013 – 2019 (USD BILLION) 
List of Figures 
 
FIG. 1 FAST FOOD MARKET SEGMENTATION 
FIG. 2 GLOBAL FAST FOOD MARKET , BY REVENUE 2013 – 2019 (USD BILLION)
FIG. 3 FAST FOOD MARKET SALES SHARE: BY TYPE
FIG. 4 VALUE CHAIN ANALYSIS FOR FAST FOOD MARKET
FIG. 5 PORTER’S FIVE FORCE ANALYSIS
FIG. 6 MARKET ATTRACTIVENESS 
FIG. 7 COMPANY MARKET SHARE, 2012 
FIG. 10 NORTH AMERICA BURGERS/SANDWICH REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 11 NORTH AMERICA PIZZA/PASTA REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 12 NORTH AMERICA ASIAN/LATIN AMERICAN FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 13 NORTH AMERICA ASIAN/LATIN AMERICAN FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 14 NORTH AMERICA SEA FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 15 NORTH AMERICA OTHERS (SNACKS, MEXICAN ETC) FOOD CATEGORY REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 17 EUROPE BURGERS/SANDWICH REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 18 EUROPE PIZZA/PASTA REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 19 EUROPE ASIAN/LATIN AMERICAN REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 20 EUROPE CHICKEN REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION)
FIG. 21 EUROPE SEA-FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION) 
FIG. 22 EUROPE OTHERS (SNACKS, MEXICAN ETC) FOOD CATEGORY REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 (USD BILLION) 
FIG. 24 ASIA PACIFIC BURGERS/SANDWICH REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019 
FIG. 25 ASIA PACIFIC PIZZA/PASTA REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019
FIG. 26 ASIA PACIFIC ASIAN/LATIN AMERICAN REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019
FIG. 27 ASIA PACIFIC CHICKEN REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019 
FIG. 28 ASIA PACIFIC SEA-FOOD REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019 
FIG. 29 ASIA PACIFIC OTHERS (SNACKS, MEXICAN ETC) FOOD CATEGORY REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019
FIG. 31 ROW BURGERS/SANDWICH REVENUE IN TOTAL FAST FOOD MARKET 2013 – 2019 2019 (USD BILLION)
FIG. 32 ROW PIZZA/PASTA REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 2019 (USD BILLION) 
FIG. 33 ROW ASIAN/LATIN AMERICAN REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 2019 (USD BILLION) 
FIG. 34 ROW CHICKEN REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 2019 (USD BILLION) 
FIG. 35 ROW SEA-FOOD REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 2019 (USD BILLION) 
FIG. 36 ROW OTHERS (SNACKS, MEXICAN ETC) FOOD CATEGORY REVENUE IN TOTAL FAST FOOD MARKET 2012 – 2019 2019 (USD BILLION) 
FIG. 37 GLOBAL FAST FOOD MARKET , BY DISTRIBUTION CHANNEL 2013 – 2019

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

Request Customization

Global Fast Food Market