Global cereal ingredient market - Market outlook

Cereal ingredients are mainly used as staple food and probably the greatest source of energy for humans. Cereals are grown on nearly 60% of the cultivated area in the world, providing almost 30% of total calories in a regular diet. Some cereals ingredients have content of iron that help the transfer of oxygen to the blood. Soluble fibers present in cereals ingredients lowers the blood cholesterol. Cereal ingredients consist of 12-14 percent water, 65-75 percent carbohydrates, 2-6 percent lipids and 7-12 percent protein. Phytochemicals present in cereal ingredients reduce the risk of many types of cancer.

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Growing influence of healthy diets among the consumers is flourishing the demand of cereal ingredients

Cereal ingredients market is driven by the growing healthy eating habits among the consumers. Rapid urbanization and growing awareness has shifted the consumers eating habits towards the safe and healthy food products. Cereals are presumed to be one of the major health and energy source and also contains all the essential nutrients. Cereal ingredients contains carbohydrates, proteins, calories and lipids. This has a particular influence on the breakfast occasion due to the belief that breakfast is the most important meal of the day. Furthermore, due to increasing health issues from highly processed foods products, consumers are also adopting the consumption of cereals.

Wide availability of cereal ingredients and its applications in various industries is also beneficial factor for the cereal ingredients market. Cereals ingredients are stapled foods and an important source of nutrients for consumers around the world. Additionally, growing demand for organic food also expected to drive the organic cereal ingredients market. Nevertheless, high availability of substitutes of cereal ingredients is one of the restraining factor for the cereal ingredients.

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 Global Cereal Ingredient Market- segmentation

On the basis of form, the global cereal ingredients market has been segmented as

  • Cereal protein
  • Cereal flakes
  • Cereal flours
  • Cereal starch

On the basis of end use, the global cereal ingredients market has been segmented as

  • Food Industry
  • Healthcare Industry

On the basis of source, the global cereal ingredients market has been segmented as

  • Wheat
  • Rice
  • Barley
  • Oats
  • Corn
  • Rye
  • Sorghum

On the basis of distribution channel, the global cereal ingredients market has been segmented as

  • Business to Business (B2B)
  • Business to consumers (B2C)
    • Hypermarkets and Supermarkets
    • Specialty stores
    • Convenience stores
    • Online retailers

On the basis of region, the global cereal ingredients market has been segmented as

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Middle East & Africa
  • Oceania

Global Cereal ingredients market -key players

Some of the major Key players of the cereal ingredient markets are Kellogg NA Co., General Mills, The Kraft Heinz Company, Mondel?z International. , Tyson Foods, Inc. Cargill.,  Roquette Frères, Kerry Inc., Pecan Deluxe Candy Company, Kanegrade Ltd. Balchem Inc. Codrico. Hodgson Mill and others.

Opportunities for new market participants in the global cereal ingredients market

With wide range of application of cereal ingredients there is ample of opportunities for the market participants to grow in this market. Cereal ingredient manufacturers have an opportunity to change the industry and make cereals more functional by focusing on adding nutrients with functional properties without compromising the taste. Industry revenue and profitability are expected to benefit from increased demand for cereal ingredients.

Growth opportunity exists for high fiber products that can promote better health. North America has the highest percentage of natural claims in breakfast cereals globally and experiencing continuous growth as consumers increasingly seek out healthy, organic and all-natural cereal foods. Cereal ingredients manufacturers have already started to communicate nutritional credentials of cereal ingredients on product packs. Consumer’s acceptability of the products, should be the focus area that needs the utmost attention for the new participant of global cereal ingredient market. The invention of newer technologies for cereal processing to improve their use and health potential will help the new participants to grow.

COVID 19 Impact on Global Cereal Ingredients Market

The effect of COVID-19 disease is growing across the world, subsequently, it is also affecting the growth of food and beverage industry. Food processing sector is highly hampered by the global pandemic as the processing of the food products is shut down in most of the countries or operational at low production capacity. This has further limited the production of cereal ingredients. Furthermore, supply of grains such as wheat, rice, barley, and oats has also been decline due to interruptions in supply chain and logistics. Therefore, COVID-19 disease outbreak has moderate to high impact on the cereal ingredients market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Global Cereal Ingredients Market

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