Declining graphic papers demand to create a setback for the global bleached hardwood kraft pulp market

Bleached hardwood kraft pulp (BHKP) is a short fiber pulp and possess properties such as good opacity, porosity, absorbency and formation. These properties of the bleached hardwood kraft pulp are utilized in the production of wide range of products from soft tissues to hard paperboard for packaging. The demand for newsprint and graphic papers (writing and printing papers) is declining globally creating an offset for the global bleached hardwood kraft pulp market, while strong and inclining demand from packaging industry for bleached hardwood kraft pulp has uplifted the global market. The Low lignin content in the hardwood pulp allows better bleaching with chemicals as compared to softwood pulp, representing a significant incremental revenue opportunity for the global bleached hardwood kraft pulp market during the forecast period.

Global Bleached Hardwood Kraft Pulp Market Dynamics

Increasing consumer preference for digital media over print has created a setback for the demand for newsprint paper and graphic papers across the globe. The collective global market size for newsprint and graphic paper is expected to drop by around 10% in the next eight years, restraining the addressable market size for the bleached hardwood kraft pulp. On the other hand, the rapidly increasing adoption of hygiene papers, which include tissue paper products, sanitary napkins and diapers, is expected to boost the bleached hardwood kraft pulp market, especially in the emerging economies. Intolerance towards the plastic packaging solutions and compliance of regulations for limiting the usage of plastics in the packaging industry has created a gradual shift of the packaging industry towards bio-degradable packaging solutions such as paper packaging solutions, propelling bleached hardwood kraft pulp market. Thus, packaging and hygiene paper demand has created a lucrative growth opportunity for the bleached hardwood kraft pulp producers across the globe.

Global Bleached Hardwood Kraft Pulp Market Segmentation

The global bleached hardwood kraft pulp market can be segmented on the basis of pulping process as

  • Mechanical
  • Chemical
    • Sulphate
    • Sulphite
  • Semi-chemical

The global bleached hardwood kraft pulp market can be segmented on the basis of bleaching as

  • Chlorine Bleaching (Chlorine gas & Hypochlorite)
  • Totally Chlorine Free (TCF)
  • Elemental Chlorine Free (ECF)
  • Oxygen/Ozone Bleached

The global bleached hardwood kraft pulp market can be segmented on the basis of grades as

  • Birch
  • Eucalyptus

The global bleached hardwood kraft pulp market can be segmented on the basis of application as

  • Packaging Paper
    • Cartonboard
    • Corrugated board
    • Flexible Paper
  • Tissue Paper
  • Graphic Paper (Writing and Printing)
  • Newsprint Paper
  • Specialty

Global Bleached Hardwood Kraft Pulp Market Regional Outlook

China is the globally leading market for the converting paper, accounting for around a quarter of the world’s demand. Although, this demand cannot be satisfied with the domestic production of bleached hardwood kraft pulp or other pulp types. Thus, China is one of the prominent export destinations for the bleached hardwood kraft pulp in the world. Along with China, majority of the Asia Pacific countries are net importer for bleached hardwood kraft pulp. Around 2/3rd of the Asia Pacific demand for bleached hardwood kraft pulp is served by the domestic produce, while rest 1/3rd of the demand is served by the import. Rapid industrialization in the emerging economies of Asia Pacific, prominently China and India, has resulted into slight growth in demand for graphic papers, creating a positive impact on the bleached hardwood kraft pulp market in Asia Pacific. Developing packaging industry in the region is majorly responsible for the growth of Asia Pacific bleached hardwood kraft pulp market. Latin America bleached hardwood kraft pulp is also expected to witness significant growth rate, while North America, Europe and MEA are projected to witness sluggish growth in bleached hardwood kraft pulp market.

Global Bleached Hardwood Kraft Pulp Market Key Players

Some of the key players operating in the global bleached hardwood kraft pulp market are

  • Domtar Inc.
  • Stora Enso Oyj
  • UPM Pulp
  • Irving Pulp & Paper Ltd.
  • Woodland Pulp LLC
  • Cenibra - Celulose Nipo-Brasileira
  • CMPC CELULOSA S.A.
  • Fiber Excellence
  • Ilim Pulp Group
  • Resolute Forest Products
  • T. Kertas Leces

The bleached hardwood Kraft Pulp market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The bleached hardwood kraft pulp market report provides in depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The bleached hardwood kraft pulp market report also maps the qualitative impact of various market factors on market segments and geographies.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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