Glass Coatings Market: Overview

Glass coatings are energy saving coating materials that provide esthetic appeal to glass substrates. They are highly durable and offer advantages such as protection from chemical and mechanical stress, shatter protection, and increased scratch resistance. These coatings are abrasion and chemical resistant and provide protection against UV radiation. They are widely employed in automotive, building & construction, marine, and aviation industries.

Glass Coatings Market: Key Segments

The global glass coatings market can be segmented based on type and technology. In terms of type, the global glass coatings market can be divided into low-E coatings, solar control coatings, and self-cleaning coatings. Low-E coatings are highly popular glass coatings available in the market. These coatings are virtually invisible, microscopically thin, and deposited as a metal or metallic oxide layers on glazing surfaces in order to increase the energy efficiency by suppressing radiative heat flow. Rise in demand for energy efficient buildings in order to reduce overall energy consumption is propelling the global glass coatings market. Based on technology the global glass coatings market can be split into spray pyrolysis, powder spray, chemical vapor deposition (CVD), physical vapor deposition (PVD), sputter coating, sol-gel coating, and thermal evaporation coating. PVD coatings are high performance flexible glass coatings that are used widely in the global glass coatings market.

Expansion in end-use industries such as automotive, aviation, and building & construction across the globe is a major factor driving the global glass coatings market. Rise in urbanization, increase in industrialization, and growth in construction index in developing economies such as China, India, and Mexico are some of the others factors boosting the market. However, increase in prices of raw materials and implementation of stringent regulations on harsh chemicals used in glass coatings are estimated to hamper the global glass coatings market during the forecast period. Rise in research activities in the field of innovative bio-based raw materials for glass coatings is anticipated to provide lucrative opportunities to manufacturers of glass coatings.

Glass Coatings Market: Regional Outlook

Based on region, the global glass coatings market can be segregated into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific dominates the global glass coatings market owing to the rise in demand for these coatings in automotive and construction industries. The building & construction industry is expanding at a rapid pace in developing economies of Asia Pacific such as China, India, and Vietnam. This is expected to boost the global glass coatings market. Increase in FDI investment in various end-use sectors such as automotive, typically in China, India, Thailand, and South Korea, is estimated to provide lucrative opportunities to manufacturers of glass coatings in the near future. The automotive sector in Europe has been expanding due to the collaborations among various manufacturers of paints and coatings.

The U.S. is a leading consumer of glass coatings in North America due to the rise in repair & refurbishment activities in the construction field of the region. For instance, in 2016, Ferro Corporation acquired Pinturas Benicarló, S.L., a leading producer of waterborne industrial paints. The company also specializes in the niche sector of organic paints for glass substrates application. The global glass coatings market in Latin America and Middle East & Africa is expanding at a sluggish pace compared to that in mature economies. However, rise in disposable income, improvement in construction index, growth in economy, and rise in standard of living in South Africa, Brazil, and Mexico are expected to boost the global glass coatings market in Latin America as well as Middle East & Africa during the forecast period.

Glass Coatings Market: Key Players

Key players operating in the global glass coatings market include Vitro Architectural Glass, AGC, Inc., Saint-Gobain, Taiwan Glass, Viracon, SCHOTT, Arkema, and Central Glass.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Glass Coatings Market

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