Gimbal Market: Introduction
- Gimbals are used as camera stabilizers which helps to click better quality pictures. It is a support that enables the rotation of an object about an axis. It can be manual or motorized which provides freedom to capture videos without shaking, and is used the most in the entertainment business. With the growth of smartphones and mobile cameras, demand for gimbals is expected to see significant growth in the near future. The advancement of technology, changes in lifestyle, and increase in disposable income have changed consumer behavior and buying capacity.
Key Drivers of the Gimbal Market
- The gimbal market is primarily impacted by the increase in video content production. Growth of the media sector and demand for high-quality videos is driving producers to create better quality content, which is propelling the demand for gimbals in the market.
- Sensors and smartphone lenses technology is enhancing the usage of mobile phones for creating content. Popular social media platforms such as YouTube, Instagram, and Facebook are also offering lucrative opportunities for earning, which is resulting in rising demand for gimbals to provide premium quality video content.
- Demand for high-definition videos is continuously increasing, which is encouraging filmmakers to improve the quality of the cinematography. The usage of drones is also rising to capture advanced shots, causing high demand for gimbals.
- An increase in demand for intelligent surveillance is a factor influencing demand in the gimbal market. Unmanned aerial vehicles (UAVs) are increasingly used in the security and surveillance industry which helps in minimizing economic risks. UAV technology is experiencing a surge in demand which is leading to the increase in production of drones for surveillance purposes. Gimbals help the cameras in drones to capture clearer footage irrespective of weather and vibrations. As a result, demand for gimbals in the commercial and public sectors is increasing.
Gimbal Market Trends
- The gimbal market is seeing new demand due to technological advances. Introduction of new improved products helps to improve device accuracy and overall performance. DJI is one of the key players in the gimbal market. DJI’s gimbal is the motorized part where the camera is mounted, which eliminates unwanted movements to produce smooth, professional-quality footage. Engineers developed a 3-axis aerial gimbal, the Phantom 2 Vision Plus with the latest technology. DJI equipped Ronin 2 (a superior 3-axis stabilization system for DSLR and mirror less cameras that features a 3.6 kg tested payload capacity) which helps filmmakers capture a scene with ease. Its upgraded high torque motors allow it to support a wider range of cameras, resist high winds and G-forces caused when mounted to a car, and keep it moving smoothly in flight, all of which is impacting the demand for gimbals in the market.
- Another gimbal manufacturer, FeiyuTech, has announced a new series of Scorp sensors that include touch screen controls, electronic focus motors, and physical memory buttons to easily make use of advanced functions. The Scorp and Scorp Pro models also come with a removable suspension handle, the ability to capture precise images with a button, and a 13-hour battery life.
Impact of COVID-19 on the Gimbal Market
- The COVID-19 pandemic affected the whole world and businesses, and the gimbal market is no exception. New projects have slowed down in the world, which has affected the demand for gimbals worldwide.
- The entertainment industry majorly suffered leading to reduced demand for shooting videos; consequently, the demand for gimbals also has gone down
- Global supply chains have been disrupted due to lockdowns and manpower shortage and global factories have struggled to manufacture and assemble new devices. Even the already available devices in various warehouses cannot be transported due to restrictions.
North America the Leading Market for Gimbals
- By region, the global gimbal market is classified into North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
- Gimbals are used the maximum in North America, Europe, and China, where China is the largest producer of gimbals. Consumption depends on the development of local technology and consumers in the region. Developing countries consume less with a very high import and export capacity, and China has the largest export rate. Cheap labor helps China to produce products at a larger scale at a more economical level.
Key Players Operating in the Global Market
Some of the major companies identified in the global gimbal market are:
- Zhiyun Tech
- SAC
- Wuhan AIbird
- Xiaomi
- SnoppaÂTech
- Freevision
- Wewow
- Feiyu Tech
- Ikan
- Fotodiox, Inc.
- Lanparte
- EVO Gimbals
- DJIÂ
Global Gimbal Market: Research Scope
Global Gimbal Market, by Type
- Two-axis Stabilizer
- Three-axis Stabilizer
Global Gimbal Market, by Category
Global Gimbal Market, by Mode of Operation
Global Gimbal Market, by Application
Global Gimbal Market, by Distribution Channels
- Online
- Company Website
- E-commerce Platforms
- Offline
- Hypermarkets & Supermarkets
- Mobile Stores
- Specialty Stores
- Others (Independent Retail Stores, etc.)
Global Gimbal Market, by Region
- North America
- U.S.
- Canada
- Rest of North America
- Europe
- Germany
- France
- U.K.
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- South Africa
- Rest of Middle East & Africa
- South America
- Brazil
- Rest of South America