Over the past decades, the global gift industry witnessed an impressive growth, owing to the expanded customer base along with increasing applications of innovative products at attractive prices. The gift market comprises of corporate gifting as well as personal gifting. Moreover, the gift packaging market experienced a revolution with new product innovations in the food as well as in the non-food segment accompanied by eye-catching packaging. Nowadays non-food gifting are not only restricted to small electronic items, bed sheets but also include gift vouchers, soft toys, artworks, artificial jewelries and many more. At the same time, various product types like cookies, fruit baskets, wine hampers, different types of cheese which comes under the categorization of food gifting for occasions like festivals, birthdays, etc. are also in the trend. The changing lifestyle together with customer’s ability and willingness to pay for innovative products drove this change in the gift packaging market.
Nowadays, wrapping paper are in demand for gifts packaging. Some of the conventional examples of wrapping paper are recycled newspaper, reusable gift wrap, decorative lunch bags, gift box, decorative shopping bags and many more. The new alternatives for gift wrapping are also being introduced, for example, using a decorative handkerchief which also has other application can further fuel the growth in demand for gift packaging market. The gift market is expected to expand with a healthy growth rate of over 10% which in turns growth of the gift packaging market in the near future.
Gift Packaging Market: Dynamics
The growing e-commerce in the gifting space is one of the major factor which is expected to drive the demand for the gift packaging market. Big e-commerce companies such as Snapdeal and Amazon play a vital role in fuelling the demand for gift packaging market. Further, increase in per capita income, increasing exposure to global trends is offering impetus to the growth of overall gift industry which in turn is escalating the gift packaging market across the globe. Personal gifting in number of occasions like birthdays, anniversaries, father’s day, and Mother’s day is on the rise as the consumers, want uniqueness, different styles and personalization in their gift items, to match their status.
In past years, food gifting was limited to the conventional sweets only, but nowadays customers are moving towards consistent quality products with a good taste in attractive packaging, which is a result of growing incidence of adulteration in conventional sweets.
Gift Packaging Market: Segmentation
On the basis of packaging type, the global gift packaging market is segmented into,
- Primary Packaging
- Secondary Packaging
- Tertiary Packaging
On the basis of product type, the global gift packaging market is segmented into,
- Gift boxes
- Ribbons & Bows
- Gift Sacks
- Gift bags
- Wrapping paper
- Tissue Paper & Shreds
- Cellophane overwrap & bags
- Gift card & Money holders
On the basis of Materials, the global gift packaging market is segmented into,
- Paper & Paperboard
Gift Packaging Market: Region Wise Outlook
In terms of geography, the global gift packaging market divided into five regions which includes North America, Latin America, Europe, Asia Pacific and Middle East & Africa. Out of the five regions, Asia pacific represents the largest global gift packaging market, owing to the growth of rising disposable incomes coupled with the widened customer base. In Asia Pacific, developing countries like China and India, are the most lucrative countries for increase in consumer spending and rise in GDP.
Gift Packaging Market: Key Players
Some of the key players of the global gift packaging market are Smurfit kappa Group, Packlyn Ltd, Shenzhen Fuxiang Gifts & Packaging Co. Ltd., Interpak, Ebro Color GmbH, and many more.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.