Global Gift Cards Market: Overview

A gift card is basically a prepaid debit card that comes with a certain amount of money to be utilized for making purchases. There are usually two different kinds of gift cards, one is closed loop cards and the other one is open loop cards. Both the types find use in physical or in person platforms and on online platforms. Several of these gift cards come with a maximum and minimum initial loading amount. Growing acceptance of these cards, particularly amongst the younger generation is likely to foster growth of the global gift cards market through the timeframe of analysis, from 2020 to 2030.

Phenomenal rise in the use of smartphones together with the increasing affordability of data plans has resulted in the growing use of E-commerce websites. Consumers are increasingly making use of various mobile apps, such as eBay, Amazon, and Flipkart, for the purpose of online shopping. Hassle-free purchase and browsing options on E-commerce websites are making online shopping a very profitable business. The growing popularity of online shopping is likely play an important role in the development of the global gift cards market over the timeframe of analysis, from 2020 to 2030.

The global gift cards market has been segmented on the basis of three important parameters, which are card type, end user, and region.

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Global Gift Cards Market: Notable Developments

One of the recent developments in the global gift cards market that is likely to leave an impact on the market is mentioned-below

  • In 2019, US-based software solutions provider, InComm, Inc., entered into a partnership with Singaporean–American multinational technology company, Razer Inc. to introduced Google Play gift cards to the Malaysian market. The product has been made available at around 2250 7-Eleven stores in Malaysia.

Some of the prominent organizations in the global gift cards market comprise the below-mentioned:

  • Plastek Card Solutions, Inc
  • Blackhawk Network Holdings Inc
  • Fidelity National Information Services Inc
  • Qwikcilver Solutions, Pvt. Ltd
  • Walmart Inc
  • Amazon.com Inc.

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Global Gift Cards Market: Key Trends

The global gift cards market is characterized by the presence of the following restraints, drivers, and opportunities.

Market to Ride High on the Back of Phenomenal Rise in the Use of E-Commerce Platforms

The growth of the global gift cards market is likely to be influenced by the rising popularity of E-commerce platforms. These shopping platforms have made the use of gift cards quite easy. On the other hand, the option of online payment provides customers with the choice of physical or digital gift cards. Hassle-free use and purchase of gift cards through online platforms are likely to drive development of the global gift cards market over the tenure of forecast, from 2020 to 2030.

There has been an increased demand for closed-loop gift cards as it comes with a pre-paid amount. Open-loop cards are easily available but closed-loop ones are gaining momentum due to the benefits it offers during months of huge sale. Increasing demand for closed-loop cards are expected to bolster growth of the global gift cards market in the years to come.

Global Gift Cards Market: Geographical Analysis

In terms of regions, the global gift card market is anticipated to be dominated by North America throughout the timeframe of analysis, from 2020 to 2030. Presence of several superstores and malls are expected to play an important role in the growth of the market in North America.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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