Global Geranium Oil Market: Overview
Geranium oil is an essential oil which is typically extracted for the leaves, flowers and stem of the geranium plant, botanically called Pelargonium graveolens. The key chemical constituents of geranium oil include geranic, citronellyl formate, linalool, sabinene, myrtenol, eugenol, methone, geraniol, terpineol, citral, and citronellol.
The oil of geranium is held in prestige form being a non-irritant, non-toxic, and non-sensitizing. Geranium oil boasts of several therapeutic properties such as being an antiseptic, wound-healing, and an anti-depressant. Due to its sweet, and floral fragrance, geranium oil finds several applications in aromatherapy. There has been an intensified demand for luxury cosmetics, aromatherapy products, and essential oils, which are expected to bolster the global geranium oil market in the forthcoming years.
The report offers a detailed study of the global geranium oil market, considering its growth factors, possible restraints, and potential business prospects.
Global Geranium Oil Market: Trends and Opportunities
Aromatherapy is an elective medication treatment used to treat numerous conditions. Individuals with skin break out issues frequently utilize essential oils. Burn scars can likewise be relieved with aromatherapy items. Furthermore, injuries caused by burns might be treated with aromatherapy. Aromatherapy is utilized as an option in contrast to pharmaceutical medications because of its several advantages and low side-effects. Various ecological impacts related with pharmaceuticals are augmenting the utilization of naturally produced essential oils.
The customer tendency toward preventive social insurance, alongside the enhanced lifestyles, are pivotal factors driving the global geranium oil market. Likewise, the growing instances of depression and anxiety among the populace are adding to the interest for essential oils for their utilization in aromatherapy purposes. Broad research is being done to study the advantages of essential oils thus fuelling the global geranium oil market.
Global Geranium Oil Market: Geographical Analysis
The global geranium oil market is segmented into four key regions: Europe, North America, Asia Pacific, and Rest of the World for detailed geographical analysis. North America is expected to experience substantial growth in the market on account of popularity or trend of aromatherapy in nations such as the U.S. and Canada. Asia Pacific is expected to register healthy growth on account of high demand from China, Japan and India.
Global Geranium Oil Market: Companies Mentioned
Primary strategies undertaken by key market players include strategic partnerships, development of new products, and geographical expansions. For example, in 2016, Rocky Mountain Oils launched a new product line of essential oils for children, Kids Line. This includes products such as Skin Balance Essential Oil Blend and Muscle Soothe Essential Oil Blend. Launch of new, innovative products such as these is expected to augur well for budding vendors in the global market.
Leading players in the global geranium oil market include Penta Manufacturing Company, Fleurchem, Albert Vieille, Ernesto Ventos, INDUKERN INTERNACIONAL, and Robertet Group.
Global Geranium Oil Market Segmentation
- By Type
- Pure Geranium Oil
- Rose Geranium Oil
- Geranium Egypt Oil
- By Application
- Skin Care
- By Distribution Channel
- Institutional Sales
- Store-Based Retailing
- Traditional Grocery Retail (Specialty Stores, Others)
- Modern Grocery Retail (Hypermarkets/Supermarkets, Convenience Stores, Beauty Stores, Spas and Discount Stores)
- Online Retail
- By Region
- North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East & Africa
- GCC countries
- South Africa
- Rest of Middle East & Africa
- North America
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.