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Geraniol is a monoterpenoid as well as an alcohol, chemically classified as allergens. The color of geraniol varies from transparent to light yellow, having an aroma similar to rose. Geraniol has its application in food industry for enhancing flavour, taste, odor etc. The color of geraniol varies from transparent to light yellow, having an aroma similar to rose. Geraniol finds application in a broad spectrum of industries like aromatherapy, perfumeries, etc. Application of this essential pill in food industry is slowly gaining importance due to its high functional value. Geraniol shows a very effective antibiotic activity, apart from being a good source for vitamin K. Geraniol is effective against cancer and cardiovascular diseases. Owing to these properties, geraniol is gaining importance in food industry. It can be used in baled goods, frozen dairy, non-alcoholic and alcoholic beverages and candies.

Market Segmentation: Geraniol

The geraniol market is segmented on the basis of its application in food industry, cosmetics industry, medical industry, pharmaceutical industry etc. In food industry, geraniol is used as flavoring, food additive for preservation. Geraniol comes in various flavours such as citrus fruits, watermelon, peach, raspberry, plum, pineapple, blueberry etc. In cosmetic and personal care industry geraniol functions as fragrance ingredient. Geraniol is used in preparation of cosmetics products such as aftershave lotions, bath products, perfumes and colognes, skin care products, bubble baths, hair products, lipsticks, moisturizers and suntan products. In medical industry, geraniol inhibits growth and polyamine biosynthesis in human colon cancer cells. Geraniol as an ingredient of essential oils is useful in pharmaceuticals as antibacterial, antiseptic, anti-inflammatory compound.

The geraniol market is segmented on the basis of its source as rose oil, palmarosa oil, and citronella oil, etc. Geraniol is also obtained from sources such as geranium, lemon, and many other essential oils in small amounts. As geraniol is obtained from essential oils which makes it is now getting used as anti-inflammatory drugs.

The Geraniol market is segmented on the basis of regions as North America, Latin America, Europe, APAC and ME.

Global Geraniol Market: Regional Outlook

Depending on geographic regions global Geraniol market is segmented into five key regions: North America, Latin America, Europe, APAC and ME. Geraniol industries are growing globally as a result of increasing demand for cosmetic industry. Europe has shown maximum growth in geraniol market as cosmetics market has seen growing in this region therefore geraniol market has seen increasing in forecast period for Europe region. Global market may increase in forecast period for geraniol due to its application and increasing demand in number of industries.

Global Geraniol Market: Drivers and Trends

The geraniol market is primarily driven by cosmetics companies as maximum of geraniol is used in preparation of cosmetic products such as soaps, detergents, personal care products etc.  Increasing demand of geraniol from cosmetics product manufacturers is increasing which is in turn growing market for geraniol globally. Geraniol used as flavoring agent, taste and odor enhancer in food industry, which increases demand for geraniol from food manufacturers which drives the growth of geraniol global market. In pharmaceutical industry, geraniol is used as an anti-inflammatory drug which drives demand for geraniol in pharmaceutical industry.

Global Geraniol: Key Players

Some of the key players identified across the value chain of the global geraniol market include Takasago International Corporation, BASF SE, UBM (UK) Ltd., Perfect Herbals & Oils, Natural Best Products Laboratoire S.L., Jiangxi Global Natural Spice Co. ltd.  etc. are amongst.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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