Global General Medicine Education Publishing Market: Overview

General medicine, also called internal medicine, is the branch of medicine that deals with the diagnosis, prevention, and non-surgical treatment of diseases of the internal organs. The growing popularity of online education for the study of general medicine across various emerging nations has offered impetus to the demand for general medicine education publishing content. The increasing number of students opting for general medicine as a specialty in medical universities is a trend stimulating the demand for various related publishing content—both across online and print media.

The report on the general medicine education publishing market offers in-depth and holistic insight into the offerings of key market players, emerging trends, and drivers and restraints affecting the competitive dynamics in major regions. The study is prepared with the aid of extensive primary and secondary research and includes insights from a range of stakeholders in the education and publishing business. The research provides an incisive analysis of the strategies adopted by key market players to expand their market presence and strengthen their shares. These insights offer market participants a detailed account of the lucrative avenues they can capitalize on.  

Global General Medicine Education Publishing Market: Key Trends and Opportunities

The growing popularity of online education, along with the rising demand for e-books and the prominence of custom content publishing, is the key driver fuelling the growth of the global general medicine education publishing market. Increasing incidence of various ailments caused due to sedentary lifestyle choices has led to the demand for general medicine education publishing contents across regions. In addition, increased awareness regarding the significance of primary healthcare has propelled the growth of the market. Furthermore, several organizations, including schools and public corporations, use the Internet as an interactive and intuitive medium to train their students and employees. This is a key factor creating unprecedented opportunities for market players.

Online tools including digital and electronic textbooks, interactive mobile apps, multimedia content, hospital training materials, and distance learning are the major components of the electronic and online publishing segment. On the other hand, the print publishing segment mainly includes custom content publishing, self-assessment modules, and textbooks and reference books in print. Owing to the large number of people subscribing for online reference tools such as WebMD, Micromedex, and MDconsult, the electronic and online publishing segment of the general medicine education publishing market is expected to witness exciting growth prospects.

Global General Medicine Education Publishing Market: Key Segmentation

The major segments of the global general medicine education publishing market are print publishing, and electronic and online publishing. The key segments of the electronic and online publishing are hospital training, distance learning, multimedia content, testing and self-assessment, electronic and digital textbooks and reference books, online reference tools, and mobile applications.  Amongst print publishing, custom content publishing, hospital training, distance learning, print textbooks, testing and self-assessment, and reference books are the key segments. According to TMR’s projection, the custom content publishing segment is expected to occupy a 57% share in the global general medicine education publishing market by the end of 2018.

Global General Medicine Education Publishing Market: Regional Outlook and Competitive Landscape

Regionally, the major markets for general medicine education publishing are Europe, Asia, and North America. By 2018, North America is estimated to occupy 51.9% of the global general medicine education publishing market. The region is expected to dominate the global market along the forecast period. Europe is anticipated to offer significant opportunities for companies in worldwide market.

Companies operating in the global general medicine education publishing market are expected to garner competitive benefits from increased collaborations made by several healthcare providers and hospitals. Key market players vying for a major share in the global general medicine education publishing market include Reed Elsevier, Springer Books, Wolters Kluwer, McGraw-Hill, Kaplan, and John Wiley & Sons Inc.

Major regions analyzed under this research report are:

  • Europe
  • North America
  • Asia Pacific
  • Rest of the World

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

TABLE OF CONTENTS

 

CHAPTER 1 INTRODUCTION

1.1 REPORT DESCRIPTION

1.2 MARKET SEGMENTATION: PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

1.3 RESEARCH METHODOLOGY

1.4 ASSUMPTIONS

 

CHAPTER 2 EXECUTIVE SUMMARY

 

CHAPTER 3 OVERVIEW OF PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

3.1 ACADEMICS FRAMEWORK OF GENERAL MEDICINE

3.2 ROLE OF STATUTORY BODIES IN GENERAL MEDICINE

3.3 MARKET DYNAMICS

      3.3.1 DRIVERS

              3.3.1.1 Online Education Market to boost the growth of General Medicine

              3.3.1.2 Custom content publishing market drives medical publishing

              3.3.1.3 Increasing global prevalence of lifestyle induced illnesses such to increase primary care market

      3.3.2 RESTRAINTS

              3.3.2.1 Higher pay for other specialized courses deters students from opting for internal medicine

              3.3.2.2 Macroeconomic policies such as reimbursement, work quality a major factor in choosing other specializations

      3.3.3 OPPORTUNITIES

               3.3.3.1 Opportunities in hospital collaborations

3.4 PORTER’S FIVE FORCES ANALYSIS

      3.4.1 COMPETITIVE RIVALRY

      3.4.2 THREAT OF SUBSTITUTES

      3.4.3 BARGAINING POWER OF SUPPLIERS

      3.4.4 THREAT OF NEW ENTRANTS

      3.4.5 BARGAINING POWER OF BUYERS

 

CHAPTER 4 GLOBAL PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

4.1 OVERVIEW 

4.2 GLOBAL ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION 

      4.2.1 ONLINE REFERENCE TOOLS

      4.2.2 MOBILE MEDICAL APPS

      4.2.3 ELECTRONIC AND DIGITAL TEXTBOOKS

      4.2.4 MULTIMEDIA CONTENT

      4.2.5 TESTING & SELF-ASSESSMENT

      4.2.6 HOSPITAL TRAINING

      4.2.7 DISTANCE LEARNING 

4.3 GLOBAL  PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

      4.3.1 TEXTBOOKS & REFERENCE BOOKS

      4.3.2 TESTING & SELF-ASSESSMENT

      4.3.3 CUSTOM CONTENT

      4.3.4 HOSPITAL TRAINING

      4.3.5 DISTANCE LEARNING

 

CHAPTER 5 NORTH AMERICA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION BY SEGMENTS

5.1 NORTH AMERICA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

5.2 NORTH AMERICA ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

      5.2.1 ONLINE REFERENCE TOOLS

      5.2.2 MOBILE MEDICAL APPS

      5.2.3 ELECTRONIC AND DIGITAL TEXTBOOKS

      5.2.4 MULTIMEDIA CONTENT

      5.2.5 TESTING & SELF-ASSESSMENT

      5.2.6 HOSPITAL TRAINING

      5.2.7 DISTANCE LEARNING

5.3 NORTH AMERICA PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

      5.3.1 TEXTBOOKS & REFERENCE BOOKS

      5.3.2 TESTING & SELF-ASSESSMENT

      5.3.3 CUSTOM CONTENT

      5.3.4 HOSPITAL TRAINING

      5.3.5 DISTANCE LEARNING

 

CHAPTER 6 EUROPE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION BY SEGMENTS

6.1 EUROPE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

6.2 EUROPE ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

6.3 EUROPE ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

      6.3.1 ONLINE REFERENCE TOOLS

      6.3.2 MOBILE MEDICAL APPLICATIONS

      6.3.3 ELECTRONIC & DIGITAL TEXTBOOKS

      6.3.4 MULTIMEDIA CONTENT

      6.3.5 TESTING & SELF-ASSESSMENT

      6.3.6 HOSPITAL TRAINING

      6.3.7 DISTANCE LEARNING

6.4 EUROPE PRINT MEDIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

6.5 EUROPE PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

      6.5.1 TEXTBOOKS & REFERENCE BOOKS

      6.5.2 TESTING & SELF-ASSESSMENT

      6.5.3 CUSTOM CONTENT

      6.5.4 HOSPITAL TRAINING

      6.5.5 DISTANCE LEARNING

 

CHAPTER 7 ASIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION BY SEGMENTS

7.1 ASIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

7.2 ASIA ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

7.3 ASIA ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION BY SEGMENT

      7.3.1 ONLINE REFERENCE TOOLS

      7.3.2 MOBILE APPLICATIONS

      7.3.3 ELECTRONIC & DIGITAL TEXTBOOKS

      7.3.4 MULTIMEDIA CONTENT

      7.3.5 TESTING & SELF-ASSESSMENT

      7.3.6 HOSPITAL TRAINING

      7.3.7 DISTANCE LEARNING

7.4 ASIA PRINT MEDIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

7.5 ASIA PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

      7.5.1 TEXTBOOKS & REFERENCE BOOKS

      7.5.2 TESTING & SELF-ASSESSMENT

      7.5.3 CUSTOM CONTENT

      7.5.4 HOSPITAL TRAINING

      7.5.5 DISTANCE LEARNING

 

CHAPTER 8 REST OF THE WORLD PUBLISHING MARKET FOR GENERAL MEDICINE EUDCATION

8.1 ROW PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

8.2 ROW ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

8.3 ROW ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION BY SEGMENT

      8.3.1 ONLINE REFERENCE TOOLS

      8.3.2 MOBILE APPLICATIONS

      8.3.3 ELECTRONIC & DIGITAL TEXTBOOKS

      8.3.4 MULTIMEDIA CONTENT

      8.3.5 TESTING & SELF-ASSESSMENT

      8.3.6 HOSPITAL TRAINING

      8.3.7 DISTANCE LEARNING

8.4 ROW PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

8.5 ROW PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

      8.5.1 TEXTBOOKS & REFERENCE BOOKS

      8.5.2 TESTING & SELF-ASSESSMENT

      8.5.3 CUSTOM CONTENT

      8.5.4 HOSPITAL TRAINING

      8.5.5 DISTANCE LEARNING

 

CHAPTER 9 KEY PLAYERS IN PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

9.1 COMPETITIVE LANDSCAPE

      9.1.1 HEAT MAP ANALYSIS

      9.1.2 MARKET SHARE ANALYSIS - GLOBAL

9.2 COMPANY PROFILES

      9.2.1 REED ELSEVIER

              9.2.1.1 Company overview

              9.2.1.2 Business strategies

              9.2.1.3 Financial overview

              9.2.1.4 product portfolio

              9.2.1.5 Recent developments

     9.2.2 KAPLAN

              9.2.2.1 Company overview

              9.2.2.2 Business Strategies

              9.2.2.3 financial Overview

              9.2.2.4 Product portfolio

              9.2.2.5 Recent Developments

      9.2.3 MCGRAW-HILL

              9.2.3.1 Company overview

              9.2.3.2 Business Strategies

              9.2.3.3 Financial overview

              9.2.3.4 Product portfolio

              9.2.3.5 Recent developments

     9.2.4 SPRINGER BOOKS

              9.2.4.1 Company Overview

              9.2.4.2 Business Strategies

              9.2.4.3 Financial Overview

              9.2.4.4 Product Portfolio

              9.2.4.5 Recent Developments

     9.2.5 THIEME MEDICAL PUBLISHERS

              9.2.5.1 Company Overview

              9.2.5.2 Business Strategies

              9.2.5.3 Financial Overview

              9.2.5.4 Product portfolio

              9.2.5.5 Recent Developments

     9.2.6 JOHN WILEY & SONS, INC

              9.2.6.1 Company overview

              9.2.6.2 Business strategies

              9.2.6.3 FINANCIAL ANALYSIS

              9.2.6.4 Product portfolio

     9.2.7 WOLTERS KLUWER

              9.2.7.1 Company Overview

              9.2.7.2 Business Strategies

              9.2.7.3 Financial Overview

              9.2.7.4 Product portfolio

              9.2.7.5 Recent Developments

 

LIST OF TABLES

 

TABLE 1 GLOBAL GENERAL MEDICINE EDUCATION PUBLISHING MARKET: SNAPSHOT

TABLE 2 PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, BY GEOGRAPHY, 2010 – 2018 (USD MILLION)

TABLE 3 GLOBAL ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL   MEDICINE EDUCATION, 2010 – 2018 (USD MILLION)

TABLE 4 GLOBAL ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL   MEDICINE EDUCATION, 2010 – 2018 (USD MILLION)

TABLE 5 GLOBAL PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, 2010 – 2018 (USD MILLION)

TABLE 6 NORTH AMERICA ELECTRONIC & ONLINE MEDIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, 2010 – 2018 (USD MILLION)

TABLE 7 NORTH AMERICA PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, 2010 – 2018 (USD MILLION)

TABLE 8 EUROPE ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, 2010 – 2018 (USD MILLION)

TABLE 9 EUROPE PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, 2010 – 2018 (USD MILLION)

TABLE 10 ASIA ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, 2010 – 2018 (UION)

TABLE 11 ASIA PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, 2010 – 2018 (USD MILLION)

TABLE 12 ROW ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, 2010 – 2018 (USD MILLION)

TABLE 13 ROW PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, 2010 – 2018 (USD MILLION)

 

LIST OF FIGURES

 

FIG. 1 MARKET SEGMENTATION: PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

FIG. 2 GLOBAL PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION,  BY GEOGRAPHY IN 2011 (USD MILLIONS)

FIG. 3 GLOBAL PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION MARKET REVENUE, 2010-2018 (USD MILLION)

FIG. 4 PORTER’S FIVE FORCES ANALYSIS OF PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

FIG. 5 PUBLISHING MARKET: COMPARATIVE ANALYSIS FOR GENERAL MEDICINE EDUCATION, BY GEOGRAPHY, 2012 & 2018 (%)

FIG. 6 NORTH AMERICA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, 2010 - 2018 (%)

FIG. 7 NORTH AMERICA ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT COMPARISION, 2012 & 2018 (%)

FIG. 8 NORTH AMERICA ONLINE PUBLISHING MARKET - REFERENCE TOOLS MARKET, 2010 – 2018 (USD MILLION)

FIG. 9 NORTH AMERICA MOBILE MEDICAL EDUCATION APPS MARKET, 2010 – 2018 (USD MILLION)

FIG. 10 NORTH AMERICA PUBLISHING MARKET  FOR ELECTRONIC & DIGITAL TEXTBOOK, 2010 – 2018 (USD MILLION)

FIG. 11 NORTH AMERICA MULTIMEDIA CONTENT MARKET, 2010 – 2018 (USD MILLION)

FIG. 12 NORTH AMERICA ONLINE PUBLISHING MARKET - TESTING & SELF-ASSESSMENT,  2010 – 2018 (USD MILLION)

FIG. 13 NORTH AMERICA ONLINE PUBLISHING MARKET - HOSPITAL TRAINING, 2010 – 2018 (USD MILLION)

FIG. 14 NORTH AMERICA ONLINE PUBLISHING MARKET - DISTANCE LEARNING, 2010 – 2018 (USD MILLION)

FIG. 15 NORTH AMERICA PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, 2012 – 2018 (USD MILLION)

FIG. 16 NORTH AMERICA PRINT PUBLISHING MARKET - TEXTBOOKS & REFERENCE BOOKS, 2010 – 2018 (USD MILLION)

FIG. 17 NORTH AMERICA PRINT PUBLISHING MARKET - TESTING & SELF-ASSESSMENT, 2010 – 2018 (USD MILLION)

FIG. 18 NORTH AMERICA PRINT PUBLISHING MARKET- CUSTOM CONTENT, 2010 – 2018 (USD MILLION)

FIG. 19 NORTH AMERICA PRINT PUBLISHING MARKET- HOSPITAL TRAINING, 2010 – 2018 (USD MILLION)

FIG. 20 NORTH AMERICA PRINT PUBLISHING- DISTANCE LEARNING, 2010 – 2018 (USD MILLION)

FIG. 21 EUROPE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION, 2010 - 2018 (%)

FIG. 22 EUROPE ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

FIG. 23 EUROPE ONLINE - REFERENCE TOOLS MARKET, 2010 – 2018 (USD MILLION)

FIG. 24 EUROPE MOBILE MEDICAL APPS  MARKET, 2010 – 2018 (USD MILLION)

FIG. 25 EUROPE ONLINE PUBLISHING MARKET - ELECTRONIC & DIGITAL TEXTBOOKS, 2010 – 2018 (USD MILLION)

FIG. 26 EUROPE ONLINE PUBLISHING MARKET -  MULTIMEDIA CONTENT, 2010 – 2018 (USD MILLION)

FIG. 27 EUROPE ONLINE PUBLISHING MARKET - TESTING & SELF-ASSESSMENT, 2010 – 2018 (USD MILLION)

FIG. 28 EUROPE ONLINE PUBLISHING MARKET - HOSPITAL TRAINING, 2010 – 2018 (USD MILLION)

FIG. 29 EUROPE ONLINE PUBLISHING MARKET - DISTANCE LEARNING, 2010 – 2018 (USD MILLION)

FIG. 30 EUROPE PRINT MEDIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

FIG. 31 EUROPE PRINT PUBLISHING MARKET - TEXTBOOKS & REFERENCE BOOKS, 2010 – 2018 (USD MILLION)

FIG. 32 EUROPE PRINT PUBLISHING MARKET -TESTING & SELF-ASSESSMENT, 2010 – 2018 (USD MILLION)

FIG. 33 EUROPE PRINT PUBLISHING - CUSTOM CONTENT PUBLISHING, 2010 – 2018 (USD MILLION)

FIG. 34 EUROPE PRINT PUBLISHING - HOSPITALTRAINING, 2010 – 2018 (USD MILLION)

FIG. 35 EUROPE PRINT MEDIA PUBLISHING MARKET - DISTANCE LEARNING, 2010 – 2018 (USD MILLION)

FIG. 36 ASIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION MARKET, 2010 - 2018 (%)

FIG. 37 ASIA ELECTRONIC & ONLINE MEDIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

FIG. 38 ASIA ONLINE - REFERENCE TOOLS MARKET, 2010 – 2018 (USD MILLION)

FIG. 39 ASIA ONLINE – MOBILE APPLICATIONS MARKET, 2010 – 2018 (USD MILLION)

FIG. 40 ASIA ONLINE PUBLISHING MARKET– ELECTRONIC & DIGITAL TEXTBOOKS,    2010 – 2018 (USD MILLION)

FIG. 41 ASIA ONLINE PUBLISHING MARKET– MULTIMEDIA CONTENT, 2010 – 2018 (USD MILLION)

FIG. 42 ASIA ONLINE PUBLISHING MARKET - TESTING & SELF-ASSESSMENT, 2010 – 2018 (USD MILLION)

FIG. 43 ASIA ONLINE PUBLISHING MARKET - HOSPITAL TRAINING, 2010 – 2018 (USD MILLION)

FIG. 44 ASIA ONLINE PUBLISHING MARKET - DISTANCE LEARNING, 2010 – 2018 (USD MILLION)

FIG. 45 ASIA PRINT MEDIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

FIG. 46 ASIA PRINT PUBLISHING MARKET - TEXTBOOKS & REFERENCE BOOKS, 2010 – 2018 (USD MILLION)

FIG. 47 ASIA PRINT PUBLISHING MARKET -TESTING & SELF-ASSESSMENT, 2010 – 2018 (USD MILLION)

FIG. 48 ASIA PRINT MEDIA PUBLISHING - CUSTOM CONTENT PUBLISHING, 2010 – 2018 (USD MILLION)

FIG. 49 ASIA PRINT PUBLISHING - HOSPITALTRAINING, 2010 – 2018 (USD MILLION)

FIG. 50 ASIA PRINT PUBLISHING MARKET - DISTANCE LEARNING, 2010 – 2018 (USD MILLION)

FIG. 51 ROW PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION MARKET, 2010 - 2018 (%)

FIG. 52 ROW ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

FIG. 53 ROW ONLINE PUBLISHING - REFERENCE TOOLS MARKET, 2010 – 2018 (USD MILLION)

FIG. 54 ROW ONLINE – MOBILE APPLICATIONS MARKET, 2010 – 2018 (USD MILLION)

FIG. 55 ROW ONLINE PUBLISHING MARKET– ELECTRONIC & DIGITAL TEXTBOOKS,    2010 – 2018 (USD MILLION)

FIG. 56 ROW ONLINE PUBLISHING MARKET– MULTIMEDIA CONTENT, 2010 – 2018 (USD MILLION)

FIG. 57 ROW ONLINE PUBLISHING MARKET - TESTING & SELF-ASSESSMENT, 2010 – 2018 (USD MILLION)

FIG. 58 ROW ONLINE PUBLISHING MARKET - HOSPITAL TRAINING, 2010 – 2018 (USD MILLION)

FIG. 59 ROW ONLINE PUBLISHING MARKET - DISTANCE LEARNING, 2010 – 2018 (USD MILLION)

FIG. 60 ROW PRINT MEDIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

FIG. 61 ROW PRINT PUBLISHING MARKET - TEXTBOOKS & REFERENCE BOOKS, 2010 – 2018 (USD MILLION)

FIG. 62 ROW PRINT PUBLISHING MARKET -TESTING & SELF-ASSESSMENT, 2010 – 2018 (USD MILLION)

FIG. 63 ROW PRINT MEDIA PUBLISHING - CUSTOM CONTENT PUBLISHING, 2010 – 2018 (USD MILLION)

FIG. 64 ROW  PRINT MEDIA PUBLISHING - HOSPITALTRAINING, 2010 – 2018 (USD MILLION)

FIG. 65 ROW PRINT MEDIA PUBLISHING MARKET - DISTANCE LEARNING, 2010 – 2018 (USD MILLION)

FIG. 66 HEATMAP – KEY PLAYER ANALYSIS (2011)

FIG. 67 PUBLISHING MARKET SHARE ANALYSIS FOR GENERAL MEDICINE EDUCATION, 2011

FIG. 68 REED ELSEVIER ANNUAL REVENUE, 2010 – 2011 (USD MILLION)

FIG. 69 KAPLAN, INC ANNUAL REVENUE,  2010-2011 (USD MILLION)

FIG. 70 MCGRAW HILL ANNUAL REVENUE, 2010 – 2011 (USD MILLION)

FIG. 71 SPRINGER ANNUAL REVENUE, 2010 – 2011 (USD MILLION)

FIG. 72 WILEY & SONS ANNUAL REVENUE, 2010 – 2011 (USD MILLION)

FIG. 73 WOLTERS KLUWER ANNUAL REVENUE, 2009-2011 (USD MIILLION)

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