From deep wells in the earth’s surface, companies extract hydrocarbons comprising predominantly of methane mixtures, which is then processed and refined into pure methane and transported as pipeline quality gas to be distributed in households, commercial establishments, and industry as a fuel. These reserves come from reservoirs comprising crude oils, water carbon dioxide and other non-commercial substances. Pure methane is extracted from the materials and is transferred through local and long-distance pipelines for delivery to various customers.
 
Natural gas marketing can be defined as selling of natural gas. In simple terms, it is referred as the process of coordinating at numerous levels, the business of extracting natural gas from the wellhead to the end users. The role of marketers is very crucial and is not confined at a single place in the entire natural gas chain. Marketers can be affiliates of production companies and local utility players in the natural gas industry. It is the duty of natural gas marketers to ensure that an unbiased market prevails for natural gas. Marketing of natural gas comprises of all the intermediate steps that a particular purchase requires comprising accounting, transportation arrangement, storage and sale of natural gas.
 
Natural gas prices are set through market forces, the buying and selling of the commodity by market players is based on the demand and supply that helps in determining the average price of natural gas. There are two separate markets for natural gas, the spot market and the future market. Spot market is the daily market, where natural gas is traded and is bought and sold. To know the exact price of natural gas on a particular day the spot market price is the most informative. The future market comprises of trading of natural gas under contract of atleast one month and can go up to 36 months.
 
Natural gas futures are traded on the New York Mercantile Exchange. Futures contracts are one of an increasing number of derivative contracts used in commodities markets and can be quite complex and difficult to understand.
 
Natural gas is traded and priced at various locations throughout the country. These locations are called as market hubs and exist across the country. There are more than 20 major market hubs present in the U.S., the major one is called as the Henry Hub, in Louisiana. The futures contracts are traded on the NYMEX are Henry Hub contracts.
 
Primarily types of natural gas trading exist: financial trading and physical trading. Physical trading is the basic type, which includes buying and selling of the physical commodity. Financial trading includes derivatives and sophisticated financial instruments in which no one ie the buyer and seller never takes the delivery of the commodity.
 
Emerging economies, increasing investments and growing populations are some of the key drivers of the natural gas market. However, ongoing geopolitical activities in various countries can hamper the growth of natural gas market. Ample opportunities are there for natural gas market as demand for energy in increasing at a healthy rate in Asia Pacific countries especially in India and China. 
 
Some of the key companies in the business of natural gas are Piedmont Natural Gas, Gas South, LLC., CenterPoint Energy, Georgia Natural Gas, Oklahoma Natural Gas, Atmos Energy Corporation  and GAIL(India) Ltd. among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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