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Garden Cress Market: Introduction

Garden cress, also known as halim is an edible fast-growing herb, which is native to Persia. Garden cress belongs to the cruciferous family and is linked to mustard, pepperwort pepper grass and watercress. Stems, seeds and leaves of garden cress are palatable but only the leaves and stems are eaten raw in salads or used for other culinary purposes. The medicinal properties of garden cress have been recognized for centuries in India and Europe. Due to its unique flavor and higher nutritional value, garden cress makes a tasty and healthy addition to salads and sandwiches. Popular varieties of garden cress include Crinkled, Wrinkled, Crumpled, Curly and Persian.

Garden Cress Market: Segmentation

The garden cress market can be segmented by nature, application and distribution.

On the basis of nature, the garden cress market is segmented into organic and conventional. Owing to the rising demand for organic product in the global market, the value sales for organic segment is expected to surge over the forecast period.

On the basis of application, the garden cress market is segmented into food, pharmaceutical and cosmetic industry. Garden cress has a large application in the food and pharmaceutical industries. Garden cress is mainly used in salads and sandwiches. Garden cress is also added to soups for its tangy flavor. On the other hand, garden cress plays an important role in the medical field as well. It provides cardiovascular benefits, fight inflammation, prevents osteoporosis and protects the nervous system. Owing to these critical factors associated with garden cress, the value sale of food and pharmaceutical industries is being expected to be high.

On the basis of distribution, the garden cress market is segmented into direct and indirect channels. The indirect channel is further sub-segmented into supermarket/hypermarket, convenience store, specialty store and E-retailers. Due to the rising demand for Garden Cress from the food and pharmaceutical sectors, the distribution through direct channel is expected to surge over the forecast period.

Garden Cress Market: Regional Outlook:

Geographically, the global garden cress market is segmented into five regions, namely North America, Latin America, Europe, Asia Pacific including Japan and Middle East & Africa. In Asia Pacific and Europe, the medicinal properties of garden cress (Lepidium sativum) have been recognized for centuries. Garden Cress is commercially grown in major parts of Europe such as the U.K., France, the Netherlands and Scandinavia. In the U.K., cut cress shoots are commonly used in sandwiches with boiled eggs, mayonnaise and salt. Hence, due to rise in consumption and production of garden cress, Europe and Asia Pacific are considered to be the dominant markets for garden cress.

Garden Cress Market: Drivers and Restraints

Garden cress has several critical health benefits and plays an important role in fields of medicines and drug. Anemia is a condition in which the number of red blood cells or their oxygen-carrying capacity is insufficient to meet physiologic needs, which varies by age, sex, altitude, smoking, and pregnancy status. Iron deficiency is thought to be the most common cause of anemia globally. Iron deficiency anemia is an important public health problem in the Eastern Mediterranean Region. It is estimated that more than one-third of the population in the region is anemic. Pregnant women and young children are most at risk, i.e., about 50% of pregnant women and 63% of children under 5 years of age have iron deficiency anemia. Garden cress consists of vitamin B6 that is required to create hemoglobin in the blood, which is transported by red blood cells throughout the body to help bring oxygen to cells and to mobilize iron. Consumption of vitamin B6 can help lower symptoms of anemia and prevent it from occurring in some instances. However manufacturer will have to carry out several awareness and promotional programs among its target segments since the penetration of the product is comparatively low. Besides its challenges, its critical functions and properties of garden cress are driving the demand for the product in the global market.

Garden Cress Market: Key Players

Examples of some of the key players in the global garden cress market are Cress Company Inc., West Coast Seeds, Mountain Valley Co., Fruition Seeds, LLC, Kitazawa Seed Company, and Cresco BV, among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Garden Cress Market

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