Global Fruit Wine Market: Snapshot

Fruit wines are prepared from the juice of fruits and naturally fermented with yeast. They are gaining popularity for their pleasant flavors and aromas. The alcohol formation in fruit wines is caused due to natural fermentation of fruits. The primary difference grape wines and fruit wines is that for fruit wines chaptalization is processed with some specific enzymes that enhances the aroma quality of fruit wines. Whereas grape wine is produced at grape vineyards, which requires a specific atmosphere and cultivable land. However, due to advancements in technology, production of wines is becoming more flexible. The other difference is that grape wines such as red wine compliment western cuisines, whereas, fruit wines compliment spicy food cuisines.

Grape wines are more popular than the fruit wines. But, customers are shifting towards fruit wines as they have a wide variety of products along with having the ability to please people with different tastes. The customers with habits of trying new varieties of wines are motivating the producers to constantly produce new flavors of fruit wines. The health benefits of fruit wines, style and brand appeal, royal fragrance, ability to fit any cuisine, and refreshing taste attract customers to consume various types of fruit wines.

Acid stability and adjustments in sugar quantities are difficult processes for fruit wine manufacturers to conduct. Moreover, processes such as pH tests, fermentation, and production of quality fruits need more attention from the producers. However, use of technologically advanced instruments will assist the manufacturers of fruit wines in creating quality wines.

Global Fruit Wine Market: Overview

Fruit wine is prepared from the juice of a ripe fruit and fermented naturally with yeast. The alcohol formation in the fruit wine is through natural fermentation of the fruits and its content primarily varies in between 5% to 15%. In order to increase alcohol content, yeasts requires sugar for generation of alcohol. The process called chaptalization is an alcohol enrichment process by addition of sugar in the fruit wine. The typical difference between grape wine and other fruit wines is that in production of latter one, chaptalization along with some special enzymes are added to enhance its aroma quality. The grape wines are very common and has robust market across the globe due to the fact that grapes have sufficient content of sugar which is results in 10-14% alcohol and are more stable. Yet, fruit wine has gained popularity in the recent years with high level of acceptance in the market. This acceptance is gained due to the sustainability of fruit wines and consumer’s attraction towards trying new and innovative wines. Mostly fruit wines are matched perfect with spicy food cuisines such as Indian cuisines whereas grape wines such as red wine matches better with western cuisines. The purity of fruit wines depend on the use of wholly fresh fruits and without addition of flavours and dilution.

Global Fruit wine Market: Drivers and Restraints

Grape wine is far more famous when compared to fruit wines, but every grape vineyard requires specific cultivable land and atmosphere. The wine producer are becoming more flexible and adopting the current changing world. The shift from grape wine towards fruit wines is prevalent and being driven by the changing consumer preferences perception towards drinks. The consumers with perception of trying different variety are propelling the global fruit wine market. Besides, some of the perception towards consuming fruit wines such as refreshing taste, fits well with any type of cuisine, a quite royal and style brand, healthy etc. drives the global fruit wine market. Also, the inventory required in fruit wine production is less which further fuels the global fruit wine market.

However, the technical challenges such as acid stability, adjustments in sugar quantities for fruit wine manufacturers might restraint the global fruit wine market. Some of the challenges mostly faced by wine manufacturers includes, production of quality fruits, fermentation is a critical process, pH tests etc.

Global Fruit Wine Market:  Segmentation

On the basis of fruit type, fruit wine market is segmented into:-

  • Grape
    • Riesling
    • Chardonnay
    • Pinot Gris
    • Sauvignon Blanc
  • Strawberry
  • Apple
  • Pear
  • Pineapple
  • Cherry
  • Others

On the basis of wine grade, fruit wine market is segmented into:-

  • Distilled
  • Semi-distilled
  • Fermented

Global Fruit Wine Market:  Region wise Outlook

The global fruit wine market is divided into seven regions, namely North America, Latin America, Asia Pacific excluding Japan (APEJ), Western Europe, Eastern Europe, Japan and Middle East and Africa (MEA). APEJ holds the major share in the global fruit wine market. Countries such as India, China and South Korea are regarded as export potential types of countries. Followed by APEJ is North America and Europe and are expected to grow relatively at a moderate CAGR during the forecast period. The global fruit wine market is anticipated to expand at a double digit CAGR growth due to rapid acceptance of fruit wines during the forecast period.

Global Fruit Wine Market:  Key Players

Some of the key players identified in the global fruit wine market includes:

  • Field Stone Fruit Wines
  • Bruntys
  • Lyme Bay Cider Co Ltd
  • Wildberry Beverages Pvt. Ltd.
  • Ningxia Hong
  • Eckes-Granini Group
  • Bella Wine
  • TEUTONIC WINE COMPANY
  • Zhongbo Green Technology Co.,Ltd
  • Nashoba Valley Winery

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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