Fruit water refers to the water having a combination of fruits, vegetables, and herbs immersed in it. It has a fruit flavor with no calories, thus consumed to gain better health. Fruit water has emerged as a healthy and tasty way to keep the body hydrated. Not just hydrated, fruit water also enhances the flavor without adding any chemical or excess sugar. Fruit water is a rich source of anti-oxidants and vitamins that are released through various fruits and vegetables infused in it. Some of the health benefits of fruit water includes high content of vitamins and minerals which keeps body hydrated, remove toxins from the body, good for digestive system, support immune system, reduce muscle fatigue, and release fat cells for water weight loss. Fruit water has become a new and rising trend among the health drinks.
Global Fruit Water Market: Market Segmentation
The global fruit water market is segmented on the basis of product category, form, flavors, packaging and region. Based on product category, fruit water is segmented into sweetened water and unsweetened water. On the basis of form, fruit water market is segmented into natural and organic form. On the basis of flavors, fruit water market is segmented into white grape, mango, aloe vera, pineapple, coconut, and others. On the basis of packaging, global fruit water market is segmented into plastic bottles, cans, tetra packs, and pouches. Fruit water market is further segmented on the basis of distribution channel into hypermarket/supermarket, convenience store, specialty stores, online stores and others such as vending machines, cash and carry retailers etc.
Global Fruit Water Market: Regional Outlook
Geographically, the global fruit water market is segmented into major regions including North America, Latin America, Europe, Asia Pacific, Middle East and Africa. Globally, among all regions, North America is expected to be the largest market for fruit water. Rising health consciousness and increasing demand of natural fruit flavors that enhance the taste and are free of artificial ingredients, preservatives and high sugar, is one of the factor contributing significantly to the high market share of fruit water in North America. Asia Pacific region is projected to be the fastest growing market during the reviewed period.
Global Fruit Water Market: Growth Drivers
Fruit water market is expected to witness modest growth during the next couple of years. It is expected to be driven by its health benefits, antioxidants properties, nutritional value, and better taste. The trend of clean label and natural flavors in the food & beverages has provided a significant boost to the growth of fruit water market. The rapid growth is further supported by various macro-economic factors such as population growth, recovered GDP, and increased disposable income that elevated the demand of fruit water. Rapid urbanization coupled with the changing life-style, change in taste and preferences, change in eating habits, along with the growing awareness level regarding health benefits of fruit water is fueling the growth of global fruit water market. However, rising cost of raw materials and the issues pertaining to the stability and sustainability of natural flavors over synthetic flavors are some of the factors challenging the growth of fruit water market. Food technologist and companies in this market are continuously involved in research & development activities to innovate and introduce new variants of fruit water that can enhance the taste and nutritional value attached to it.
Global Fruit Water Market: Players
Some of the global key players in the fruit water market includes The Coca-Cola Company, Zpirit Foods Inc., National Beverage Corp., Clearly Food & Beverage Company, Ltd, Hint Inc., Adirondack beverages, Inc., Prystine Food & Beverages Pvt. Ltd., Fresh Fruit Ingredients Inc., among others. Companies in the global fruit water market are focusing upon expanding their product portfolio through new product launches.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.