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Fruit Tray Market: An Overview

Fruit trays are small, light-weight regular trays containing soft fruits. Fruit trays are designed to offer sufficient physical protection to fruit they contain throughout the supply chain. Use of trays aid in maintaining product integrity and enhancing the shelf life of packaged fruits. Soft fruits need to be packaged in such a way to offer physical protection throughout cold storage, distribution, and sale, maintaining product integrity.

Manufacturers provide fruit trays with lid and without lids. Fruit trays with lids have vent holes that ensure controlled oxygen flow. In addition to the external packaging such as corrugated boxes, the use of trays is done to protect soft fruits against mechanical damage as it absorbs shocks and tremors. In conclusion, fruit trays hold promising growth prospects in the global market, as they can be used for both protective as well as point of display packaging solutions.

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Fruit Tray Market: Dynamics

Leading manufacturers are concerned with the product degradation that might take place across the supply chain. Thus, the demand for packaging solutions that retain quality yet requires less shipping and storage costs. Fruit trays are considered as a cost-effective medium for packaging due to its low disposal cost, minimum inventory, and warehousing costs, and easy packaging process. Moreover, fruit trays are easily stackable, answering to the problem of space complexity.

Furthermore, the demand for packed fruits continues to increase due to the changing preferences of the urban millennial population. Consumers across the globe are concerned about hygiene when it comes to food and packaging, and are demanding contamination-free products. This is expected to play a pivotal role in increasing the adoption of fruit trays during the period of forecast.

Paper-based fruit trays have emerged as an alternative for conventional plastic fruit trays. These fruit trays are expected to make their way in the fruit trays packaging market as sustainable packaging solutions continue to gain grounds.

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Fruit Tray Market: Segmentation

Globally, the fruit tray market has been segmented by product type, material, and region.

By product type, the global fruit tray market has been segmented as follows

  • With Lid
  • Without Lid

 By material, the global fruit tray market has been segmented as follows

  • Paper
  • Molded Fiber
  • Plastic
    • Polystyrene (PS)
    • Polypropylene (PP)
    • Polyethylene Terephthalate (PET)
    • Polylactic Acid (PLA)
    • Polyvinyl Chloride (PVC)

Fruit Tray Market: Regional Analysis

Geographically, North America and Europe have been identified as the key end-users of fruit trays. North America has organized retail chains, who sell fresh produce in sophisticated packaging solutions such as trays or punnets. This is witnessed as a key driver for the North America fruit tray market in the past years. Moreover, fruit trays made out of molded fiber and paper are gaining traction in the European countries. This is anticipated to create ample growth opportunities for the manufacturers of paper-based fruit trays operating in the region.

In Latin American countries, the fruit tray market is expected to witness an upward trend owing to the rising consumer demand for packed fruits. Use of MAP, heat-sealed lids, etc. has also increased in the past years. Also, the MEA fruit tray market is fairly under-tapped and hence, can offer rewarding growth opportunities for the fruit tray market in the coming years.

Fruit Tray Market: Key Players & Market Structure Analysis

Some of the key players operating in the global fruit tray market are Smurfit Kappa Group Plc, Coveris Holdings S.A., Lacerta Group, Inc., Groupe Guillin SA, Paccor Netherlands B.V., Leeways Packaging Services Ltd., Infia S.r.l., ., Ilip S.r.l., AVI Global Plast Private Limited, Raptis Pax Pty Ltd., Alta Global Incand T&B Containers Ltd. Several regional and unorganized players are expected to contribute to the global fruit tray market, particularly in the Asia Pacific region. Thus, the market seems to be very much fragmented and is anticipated to be highly competitive. The presence of unorganized players operating at the regional level might change the market dynamics. While these players might not compete directly with the Tier 1 players but might shift the regional pricing trends.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Fruit Tray Market