Growing consumer preference toward low-calories and healthy beverages in worldwide locations is foreseen to open prominent expansion opportunities for the global fruit infused water market during the tenure of 2020 to 2030. The market for fruit infused water is experiencing increased demand for conventional as well as organic products.
An upcoming research report by TMR on the fruit infused water market presents in-depth study of drivers, trends, restraints, threats, challenges, and growth avenues in the market. Moving forward, the study sheds light on competitive landscape of the market for fruit infused water. Thus, the report works as a valuable guide of the fruit infused water market for the assessment period of 2020 to 2030.
The study performs segmentation of the global fruit infused water market based on many important parameters such as type, application, and region.
In recent period, major population across the world is inclined toward adopting healthy lifestyle. As a result, this populace pool is shifting toward consuming food products as well as beverages that offer more nutritional value. On these grounds, fruit infused water is gaining substantial traction across the world. Thus, increased use of healthy beverages is likely to generate promising demand opportunities in the global fruit infused water market.
Many players in the global fruit infused water market are eyeing boost their customer base. To gain this motive, they are increasing research activities and investment toward the discovery of new flavors. This strategy is helping vendors to attract new customer base while maintaining the existing one. Moving forward, industry leaders are increasing focus on promotional activities. They are pouring efforts for growing awareness about nutritional contents of fruit infused water products. On the back of all these moves, the global fruit infused water market is predicted to experience upward revenue curve in the forthcoming years.
Nature of global fruit infused water market seems to be quite fragmented. Presence of many international level players is an indication of highly intense competitive landscape of the market for fruit infused water. To maintain leading position, enterprises are executing diverse strategic moves.
Companies working in the global fruit infused water market are increasing focus on strengthening their product portfolio. As a result, there is remarkable increase in the product launch activities. A case in point here is recent launch of a range of infused waters by JUST. The firm stated that it has added about three new products with lemon, tangerine, and lime flavor to its portfolio. This strategy is estimated to strengthen the position of JUST in the global fruit infused water market in the years to come.
The list of key players in the global fruit infused water market includes:
Europe, North America, South America, Asia Pacific, and the Middle East and Africa are some of the key regions in the global fruit infused water market. Of them, the market for fruit infused water is likely to trace moderate growth curve in Europe. This growth is attributed to increased consumer shift toward healthy and non-alcoholic beverages. This aside, North America is predicted to maintain its dominant position in the assessment period.