Frozen Vegetables Market: Introduction

Since the past few years, the global frozen vegetables market has been witnessing a tremendous rise in its valuation. The increasing preference for frozen vegetables among consumers, especially in Latin and North America, is boosting this market substantially. In the near future, their demand is likely to soar in other regions as well. The rise in awareness level regarding various benefits of frozen vegetables will support the growth of this market.

This report is a quantitative and qualitative analysis of the changing dynamics in the global frozen vegetables market. It analyzes major trends in frozen vegetable trading across the world and, based on those, assesses worthwhile opportunities and predicts the status of this market during the period from 2018 to 2026.

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Frozen Vegetables Market: Notable Developments

  • A leading Russian brand in frozen food, the Bonduelle Group, has recently entered into an acquisition agreement with the LLC SHOCK frozen vegetable production firm. Thanks to the support by Bonduelle, the Europe frozen vegetables market has witnessed a significant rise through imports in Russia, especially from Poland and France. This investment is expected to aid this European market, and in turn, the global frozen vegetables market, substantially in the near future.

Aryzta AG, Kraft Foods Group Inc., General Mills Inc., The Bonduelle Group, Ajinomoto Co. Inc., Europastry S.A., Cargill Incorporated, JBS S.A., Nestle S.A., Kellogg Co., and Flower Foods are some of the leading vendors of frozen vegetables across the world.

Frozen Vegetables Market Dynamics

Improving Living Standards and Changing Food Habits Support Market Growth

The increasing disposable income, rise in living standard, and changing food habits of consumers have been propelling the global frozen vegetables market to a great extent. Apart from this, the significant upsurge in the number of big retail chains, especially supermarkets and hypermarkets, is also supporting the growth of this worldwide market.

The rising number of working women, globally, is reflecting on the increased reliance over readymade or ready-to-cook food products. This trend, in turn, is boosting the demand for frozen vegetable across the world, substantially. With this trend continuing to fuel the demand of frozen vegetables even in the coming years, the global market is likely to experience a decent growth in the near future. However, there is a perception among consumers that frozen vegetables are low on nutritional value, which may hinder the market’s rise. The dearth of appropriate refrigeration facilities in rural and semi-urban areas may also reflect negatively on this market in the next couple of years. Nonetheless, the technological advancements in food refrigeration will open new window of opportunities for this market in future.

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Demand for Frozen Vegetables to Remain High in North America and Europe

The worldwide frozen vegetables market reports its present mainly across North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. Europe and North America have been the conventional regional leaders in the global market. The demand for these vegetables is likely to remain high in these regions, maintaining their supremacy over other regional markets in the years to come.

Among other regional markets, Asia Pacific is anticipated to report a significantly higher growth rate in the  near future. The rising preference for frozen vegetables in daily food among consumers in China and India will support the Asia Pacific frozen vegetables market over the next couple of years.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Frozen Vegetables Market

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