With an increasing consumption of frozen pizza across various regions. Leading players are introducing new types and ingredients to cater the taste of the regional consumer. Vendors are also introducing new toppings as their popularity in the region. Vegan frozen pizzas are also gaining popularity among vegetarian customers. Some of the premium brands are also moving towards offering handmade flatbread for pizza to attract more customers. Frozen pizza manufacturers are responding to the demand of customers for high-quality and innovation by adopting new methods, and ingredients, while maintaining the appeal of convenience and price.

Product features such as environment-friendly manufacturing process, affordable price, convenience along with better quality are also attracting customers towards frozen pizza. Meanwhile, the concept of no-preservatives and less sodium frozen pizza is also gaining popularity in the market. Advanced technologies used in production, storage, and supply have made the significant impact on the frozen pizza market. Food safety and minimizing food wastage are also among the top priorities for the companies involved in frozen pizza manufacturing.

frozen pizza market

As per the report by Transparency Market Research (TMR), the global market for frozen pizza is likely to witness robust growth. The market is projected to register CAGR of 6.5% during 2017-2026. By 2026 end, it is also projected to bring in US$ 25,971.0 million revenue.

Thin Crust Frozen Pizza to Emerge as Top-Selling Product

Compared to various types of frozen pizza, thin crust is likely to be one of the top-selling frozen pizzas. By 2026 end, thin crust frozen pizza is projected to reach nearly US$ 12,400 million revenue. Owing to the softer base that enhances the eating experience, the demand for thin crust pizza is growing. Also, thin crust pizza contains less calories than conventional pizza, thereby limiting calorie consumption. Meanwhile, thick crust frozen pizza is also likely to witness significant growth between 2017 and 2026.

Meat to be the Most Preferred Topping in the Global Market for Frozen Pizza

Among different type of toppings, meat is likely to be among the most preferred frozen pizza toppings. Meat is projected to surpass US$ 11,700 million revenue towards 2026 end. Growing tendency of customers to try new toppings in frozen pizza and changing eating habits are driving the growth of the meat as a topping in the frozen pizza market. Meanwhile, cheese as a frozen pizza topping is also likely to experience high demand among the consumers.

Medium Size of Frozen Pizza to Gain Maximum Revenue Share

Medium size of the frozen pizza is likely to gain more than half of the revenue share by 2017 end. Medium size of frozen pizza is projected to create an incremental opportunity of more than US$ 6,800 million between 2017 and 2026. Medium size of frozen can serve up to two people, and also minimizes the chances of food wastage. Meanwhile, the demand for small frozen pizza is also likely to witness growth during 2017-2026.

High Sales through Food Chain Services

Food chain services are likely to be one of the largest distribution channels. By 2026 end, food chain services are projected to reach close to US$ 8,300 million revenue. Increasing number of customers prefer buying a frozen pizza from food chain store as the variety offered is more, these food chain services also provide proper support service in case of any complaint.

North America to Dominate the Global Market for Frozen Pizza

North America is likely to remain dominant in the global market for frozen pizza. Owing to the presence of leading companies, there has been a considerable growth in the product innovation as well as advanced methods are being adopted to improve quality of frozen pizza. Companies are also increasingly investing in the research for new ingredients that can enhance the taste and also fulfill the desire of the customers to try something unique. Meanwhile, Asia Pacific is also likely to see the growth in the frozen pizza market due to the fast changing lifestyle and shifting focus towards more convenient food options.

Competitive Landscape

FRoSTA AG, H.J. Heinz, California Pizza Kitchen, Atkins Nutritionals, Inc., Conagra Brands, Inc., Connies Pizza, Daiya Foods Inc., Dr. Oetker GmbH, McCain Foods Ltd, Nestle S.A., and General Mills are the key players in the global market for frozen pizza.

Global Frozen Pizza Market: Overview

Pizza is one of the highly customizable foods eaten worldwide. However, changing consumer taste and the rise in health-conscious customers are gradually reducing demand for frozen and processed food. Meanwhile, producers are reformulating the products by reducing excess sodium and preservatives. Key players are also introducing new pizza variants made using organic ingredients. Frozen pizza producers have started using high-quality, gourmet topping. Non-traditional sauces such as spicy, barbeque, white sauce, pesto sauce, etc. are being used on a large scale.

The market is also gaining popularity as it is convenient and also saves cooking time. Along with the regular pizza, the demand for specialty pizza such as dairy-free and gluten-free pizza is also increasing by the people suffering from gluten and dairy intolerance. Frozen pizza manufacturers are also capitalizing on the concept of heritage and authenticity to attract more customers. With consumer preference evolving, frozen pizza brands are moving towards innovation while offering new taste and ingredients.

Global Frozen Pizza Market: Scope of Study

The global frozen pizza market report provides both quantitative and qualitative analysis of the overall frozen pizza market. The report also includes the market dynamics such as drivers, trends, challenges, and opportunities playing an important role in the market. The report also offers SWOT analysis and Porter’s five force analysis. The market attractiveness analysis along with the market size, potential customers, and opportunities has also been provided in the report. The factors influencing the growth of the market on global as well as on a regional basis is given in the report.

The report also includes key developments taking place in the frozen food industry including the events that took place in the past and the events that are likely to take place during the forecast period 2017-2026. The report offers insights into changing vendor scenario to provide a complete picture of the future trends in the frozen food industry. The projections in the report are based on historical data and proven research methodologies.  Methodologies adopted by different companies and business strategies are also provided in the report. Market segmentation along with region-wise analysis provides in-depth analysis of the global frozen pizza market.

Global Frozen Pizza Market: Market Segmentation

The global frozen pizza market is segmented on the basis of product type, toppings, size, distribution channel, and region. On the basis of product type, the market is segmented into thin crust, thick crust, stuffed pizza, and other types. On the basis of toppings, the market is segmented into cheese, meat, fruits & vegetables, and others. Meanwhile, the market segments based on the size consists of small, medium, and large.

On the basis of distribution channel, the market is segmented into food chain services, modern trade, departmental stores, online stores, and other distribution channels. Region-wise the market is segmented into Asia Pacific Excluding Japan (APEJ), Europe, North America, Japan, Latin America, and the Middle East and Africa (MEA). The segment-wise analysis also provides country-wise forecast for each segment based on the key parameters of the market.  

Global Frozen Pizza Market: Competition Tracking

The report consists information on the various key players operating in the global frozen pizza market such as General Mills, Nestle S.A., McCain Foods Ltd., Dr. Oetker GmbH, Daiya Foods Inc., Connies Pizza, Conagra Brands, Inc., Atkins Nutritionals, Inc., California Pizza Kitchen, H.J. Heinz, and FRoSTA AG. The report has evaluated key players on parameters such as business strategies, financial overview, latest developments, and company overview. 

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