Food packaging plays an important role in keeping the food quality safe while handling and transportation. Food packaging offers a modern marketing medium to the sellers and helps improve customer satisfaction levels as well as information transmission. It protects the food products from contamination caused by microorganisms, air, and moisture, and helps catalytic activity in fresh food.
Fresh foods, such as vegetable and fruits, are generally packed in textile bags, corrugated box, or baskets made up of wood or cardboard with a view to maintain proper aeration through packaging. Seafood and meat is generally packed with polyethylene lined or polystyrene in boxes made up of plastic or wood, and the thickness of the packaging depends on the mode of transport and storage period. Fresh beverages, such as milk and juice, are mostly packed in cartons made up of paper or metal. Now-a-days, consumers tend to focus more on using food contact materials approved by the government-authorized bodies, such as FDA. Currently, the most commonly used plastic materials are polyethylene, polyvinyl chloride, and polyethylene terephthalate. Besides, in recent times, there has been a significant rise in the usage of biodegradable materials for food packaging. Researchers and manufacturers, in collaboration, are trying to modify conventional plastic and innovate new materials for ensuring and maintaining safe and hygienic food packaging practices.
Evolving life style of consumers, increasing health and environmental awareness, and supportive environmental policies implemented by various governments across the globe are the major factors responsible for the increasing global demand for fresh food packaging, which in turn is boosting their market growth. Owing to its value added applications, right from protection of food products to their safe distribution and transportation, the market for fresh food packaging is expected to create significant growth and investment opportunities for players operating in the market, especially in the developing countries. Besides, the fresh food packaging market is expected to continue to grow steadily in developed nations, wherein the consumer demand for safe and intact fresh food is very high. The main growth drivers for the market are private consumers, retailers, and local packaging firms, which focus more on delivering the product intact in the local market.
However, presence of big and small retailers and increasing consumer preference for using cheap local products has created a highly competitive environment for big brands in the fresh food packaging market. Waste disposition is also a major concern for players operating in the global fresh food packaging market.
The global fresh food packaging market is segmented in terms of product type, packaging material, and channel. By product type, the global fresh food packaging market is segmented into vegetables, fruits, seafood, meat products, dairy products, and others. By packaging material, the market is segmented into plastic (rigid & flexible), textile, wood, paper and board, metal, and others. By channel, the global fresh food packaging market is segmented into retailers and wholesalers.
By geography, the global fresh food packaging market is segmented into seven key regions, including North America, Latin America, Eastern Europe, Western Europe, Asia-Pacific excluding Japan, Middle East & Africa, and Japan. The global fresh food packaging market is anticipated to expand at a double digit CAGR over the forecast period. Asia Pacific market is expected to be the most attractive market for fresh food packaging in view of the increasing export of fruits and vegetables from China and India. As of 2016, China is the largest fresh food packaging market in Asia Pacific, followed by India, and the market in these countries is expected to grow rapidly in the near future. Western Europe, followed by North America, are the other prominent regions projected to hold a promising future growth potential in the fresh food packaging market by the end of 2026.
Some of the key players in the global fresh food packaging market are Amcor Limited, Bemis Company Inc., Berry Plastics, Packaging Corporation of America, Sonoco Products Company, Graphic Packaging International, Inc., Sealed Air India Pvt. Ltd., Bomarko Inc., and International Paper and Anchor Packaging Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.