In recent years, there is surge in awareness about different health benefits of fresh cranberries consumption. This factor is expected to boost the sales prospects in the global fresh cranberries market during the forecast period of 2021 to 2031.
An upcoming research report by Transparency Market Research gives thorough study of major factors such as trends, drivers, restraints, technological advancements, challenges, R&D activities, and growth opportunities in the fresh cranberries market on global as well as regional levels. Furthermore, this assessment document provides dependable data on production, sales, shares, volume, and revenues of the market for fresh cranberries.
The research analysts have presented all data and analysis of the global fresh cranberries market in the form of different segments, which are based on many crucial parameters including type and region. Based type, the market is divided into organic and inorganic.
Fresh cranberries are considered rich source of antioxidants and nutrients. Due to low contents of calories and sugar in these fruits, they assist in blood sugar regulation. In addition, consumption of fresh cranberries can result into reduced possibilities of urinary tract infections (UTIs), cardiovascular diseases (CVDs), and several cancer types. This aside, they also improve immune functions of an individual.
Consuming fresh cranberries improves oral health as it inhibits bacterial binding to the teeth and decreases the gum diseases risk. These advantages are encouraging people to include this fruit into their diet, which in turn, is translating into increased sales avenues in the global fresh cranberries market.
While market players are increasing focus on their business expansions in newer regions, they are developing strategies to deal with the issues of shipping and retailing fresh cranberries to other countries. Several players in the global fresh cranberries market rising the adoption of smart packaging technologies. This factor is expected to bolster the market growth in the years to come.
Companies operating in the fresh cranberries market are using organic and inorganic strategies to maintain their leading position. Mergers, acquisitions, new product launches, partnerships, collaborations, and joint ventures are several prominent moves executed by market enterprises.
Major enterprises in the fresh cranberries market are increasing focus on advancing packaging of their products. The strategy is helping companies to maintain the freshness and shelf life of fruits. Moreover, use of smart packaging techniques are resulting into easy monitoring and controlling of environmental changes throughout storage and packing as well as reducing the food wastage owing to leakage and spillage.
In terms of region, the global fresh cranberries market shows existence in many regions including Europe, North America, South America, MEA, and APAC. Of them, North America is one of the prominent regions of the market for fresh cranberries.
The North America fresh cranberries market is expected to expand on the back of several factors such as expansion of the retail sector, surge in awareness about the health benefits of fresh cranberries consumption, and presence of favorable weather conditions in the region.