Freeze Dried Fruit Market: Introduction

Majority of fruits consist of around 90% of water and is the main reason for their spoilage which limits their shelf life and functionality. Freeze drying, removes almost all the water present in the fruits through sublimation, making the final products lighter, with a very long shelf life which results in a more accessible and logistics friendly products in the market. Freeze dried are considered as best dehydrated fruits due to its sensory quality, superior texture and taste which is retained after rehydration. Various renowned multinational companies of the world such as Kellogg's and Nestle use freeze dried fruits as ingredients in their breakfast cereal products and baby foods. Fruits are prone to loss of minerals and vitamins when exposed to high temperature due to their heat-sensitive properties. The freeze-drying technology preserves necessary vitamins, antioxidants and all other necessary nutrients during dehydration which increases its importance among the other drying techniques and is expected to drive the growth of freeze dried fruit market over the forecast period.

Freeze Dried Fruit Market: Dynamics               

Factor towards the growth of freeze dried fruit market is the excellent shelf life of the product without any added preservative to store for long duration at home. The increased shelf-life makes freeze dried fruit a profitable product during its supply chain. In addition, the fast-paced lifestyle of people is demanding healthy, and convenience foods like freeze dried fruits and high nutritional value of these fruits will further drive the growth of freeze dried fruits market over the forecast period. However, the freeze drying equipment is comparatively costlier than other dryers and the availability of other drying techniques such as infused drying, spray drying, and others have low operational cost than freeze drying technique, which is anticipated to act as a restraint towards the growth of freeze dried fruit market.

Freeze Dried Fruit Market: Segmentation

The freeze dried fruit market can be segmented on the basis of nature, product type, and distribution channel. On the basis of nature, the freeze dried fruit market can be segmented into organic and conventional. On the basis of product type, the freeze dried fruit market can be segmented into oranges, apples, bananas, grapes, mangoes, cherries, pineapple, strawberry, peach, raspberry and others. On the basis of a distribution channel, the freeze dried fruit market can be segmented into direct sales and indirect sales. The indirect sales market can be further segmented into modern grocery retailers and traditional grocery retailers. Modern grocery retailer is further sub-segmented into, hypermarkets/supermarkets, convenience stores, mom and pop stores and discount stores. Traditional grocery retailers segment is further sub-segmented into food & drink specialty stores, independent small groceries and others.

 Freeze Dried Fruit Market: Regional Outlook

On the basis of the regional outlook, freeze dried fruit market is segmented into five different regions: North America, Latin America, Europe, Middle East and Africa and Asia Pacific. North America freeze dried food market is expected to hold the largest market share in the freeze dried fruit market with a wide range of innovative fruits preservation technologies. The North America region is followed by Europe, attributed to rising demand for ready to eat food with high nutritional profile and with minimal additives in its ingredient. The increasing quality of life coupled with urbanization has propelled the individuals in APAC region to consume high-quality ready to eat food products which offer great taste and anticipated to drive the market growth in the region. While regions, such as the Latin America and MEA, are growing at a swift pace due to their growing economies and changing lifestyles of the people.

Freeze Dried Fruit Market: Key Player:

Some of the major players operating in freeze dried fruit market include Nestle, Asahi Group, Mondelez International Ltd., Unilever, OFD Foods, Inc., Wise Company, Backpacker's Pantry, Chaucer, Harmony House Foods, Honeyville, Mercer Foods, Prepper's Pantry, Van Drunen Farms, and Saraf Foods Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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