The rising demand for instant coffee has enhanced the prospects of growth within the global freeze-dried coffee market. There is no contention about the popularity of coffee across all regional pockets. Moreover, boisterous growth of café chains such as Costa, Nero, and Starbucks have further popularised coffee across the globe. It is expected that the global freeze-dried coffee market would gain from the extensive marketing done by large cafes. Freeze-dried coffee is most commonly used in travel pouches for coffee enthusiast. It is quick, easy, and simple to prepare. The total volume of revenues in the global freeze-dried coffee market could multiply in the coming times.

  • The creation of emotional and appealing messages around consumption of coffee has enhanced the marketing game of manufacturers. Furthermore, the rising population of people who prefer coffee over tea has also emerged as a key dynamic of market growth. The need for managing the high-demand for coffee across cold regions has led to increased sales for freeze-dried coffee.
  • Black coffee has become one of the most preferred forms of coffee amongst the masses. Moreover, marketing of latte and doppio flavours has captured the attention of the masses. It is expected that the demand for freeze-dried coffee would grow as people become increasingly inclined towards coffee consumption.

Health-conscious consumers have played an integral role in driving demand within the global freeze-dried coffee market. This is also a key consideration from the perspective of market growth. Based on regions, the demand for freeze-dried coffee in Europe is projected to rise. Several EU nations are prospering through their trade in coffee and related products. The need for improved coffee beans has also emerged as a key dynamic of market growth.

Market Outlook

Freeze dried coffee is an instant type of coffee that is made from the coffee beans of high quality such as  Excelsa, Liberica, Robusta, Arabica, and others. The freeze-dried coffee is longer as compared to general coffee beans. The freeze-dried coffee is very hard to break and does not easily break up into small parts when tried by putting at the fingertips. The freeze-dried coffee is made by freezing the coffee extract by approximately -40 degree Celsius which is then cut into pellets. The frozen pellets are again being dried at a very low temperature and are also kept under the vacuum. The quality of aroma is maintained by the temperature and drying conditions.

There is a huge demand for freeze-dried coffee across the globe. The market is increasing at large in the Asian countries and has already grown in the North American and European countries at large.

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The High Quality of the Freeze Dried Coffee Is Increasing the Demand in the Global Market

The key factor that is driving the growth of the freeze-dried coffee is the enhance quality of the freeze-dried coffee as compared to general coffee. There has been an increase in the awareness for wellness and health amongst consumers across the world, as a consequence of the rising impact of media, especially the varied e-Commerce platforms, informative healthiness programs, and events by government and food divisions, and various articles and reports published by health administrations across the world such as the World Health Organization. This has led to a change in the preferences and food habits of the consumers. Thus, consumers these days pursue healthier alternatives to sparkling drinks that are easily available and less harmful such as freeze-dried coffee. Increasing socialization and social gatherings amongst various age groups of people, especially the millennial, has increased the demand and need for easily available and portable drinks such as freeze-dried coffee. Further, these freeze dried ready-to-drink coffees are available in various types of packaging, which majorly includes bottles, cans, and tetra packs offered in various different volumes and pack sizes, thus catering to the needs and purposes of different consumers.

The major constraint for the global freeze-dried coffee market is in adapting to regional tastes and preferences. Specific regions, where consumers are habituated to hot or freshly ground coffee, take considerable time and show reluctance in adapting to new tastes. Moreover, the rise in the coffee beans pricing and rising transportation costs are hindering the growth of the freeze-dried coffee.

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Global Freeze Dried Coffee: Market Segmentation

On the basis of the end use, the corn steep liquor market is segmented as:

  • Food and beverages
  • Foodservice providers

On the foundation of the distribution channel, the corn steep liquor market is segmented as:

  • B2B
  • B2C
    • Store-based retail
      • Hypermarkets
      • Supermarkets
      • Convenience Stores
      • Specialty stores
      • Other retail formats
    • Online stores

On the basis of coffee type, the freeze dried coffee market is segmented as:

  • Excelsa
  • Liberica
  • Robusta
  • Arabica
  • Others 

Global Freeze Dried Coffee Market: Key Players

Some of the key market participants in the freeze dried coffee market are Nestlé S.A., Koninklijke Douwe Egberts B.V., Woolworths Group Limited, Jacobs Kronung, Inc., Monster beverage Co., Starbucks Corporation, PepsiCo Inc., McDonald's Corporation, Keurig Dr Pepper Inc., The Coca-Cola Company, and many other prominent players. 

Opportunities for Market Participants

The rising awareness amongst consumers about the Ill-effects of caffeine and sugar has led to a change in their preferences towards more healthy choices. Thus, companies in the freeze-dried coffee market have an opportunity to cater to the needs of these health-conscious consumers by offering decaffeinated and sugar-free ranges of freeze-dried coffees. Since most freeze-dried coffees have fewer shelf lives and have to be consumed soon after opening them, companies in this field have the opportunity to work in the development of products with a larger shelf life. One of the reasons why certain consumers are not ready to accept freeze-dried coffee is the lack of the original taste of the coffee. Thus, to boost the sales of these drinks, numerous manufacturers are joining hands with several freezes dried coffee and tea manufacturers in order to launch innovative and different new products that have the basic underlying taste of tea and coffee and are ready to drink. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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