Introduction

Over the last few years, there has been a change in transition in retail business structure from local stores to organized chains such as supermarkets and hypermarkets. The trend is quite prominent in developing regions such as Asia Pacific and Middle East.  Change in retail business structure is attributed to changing lifestyle and increasing per capita spending across the world. Furthermore, these organized chains offers new shopping experience to consumers. These retail stores are expected to witness robust growth rate over the forecast period especially in developing regions.  Many international retail stores are active worldwide. As a result, competition has heightened across the globe.

Shift from Push–to–Pull strategy has been the key challenge for any retail player. Grabbing customer attention, increasing in-store engagement, proper communication are key factors needed to drive higher sales in retail. As such, retailors are adopting various strategies to stand ahead of their peers. As a result, in–store facilities are gaining importance to attract consumers. Free standing display is one such in–store retail facilities that has grabbed key attention among retailers. Free standing display units help in maximizing the impact of a product. These are key component of any marketer or retailers point of sales marketing tool box. Free standing display tools are designed for better product placement, high brand awareness and increased product visibility. Hence free standing display units are highly sought in-house promotional tool, in every consumer goods and industrial goods sales outlet.

Market Dynamics

Globally, retail sector is a vibrant industry which is expected to grow at robust rate over the forecast period. This is attributed to changing macroeconomic scenario coupled with growing middle class population. Moreover, urbanization in emerging economies along with changing lifestyle has led to emergence of many retail stores worldwide. The trend is quite prominent in FMCG and FMCD sector. Increase in retail market has propelled overall growth of free standing display units.

Presence of alternative display cases such as wall hangings pose challenge to overall demand of free standing display units.

Market Segmentation

The global free standing display units market is segmented on the basis of type, shape and pattern, thickness, application, and geography. 

Based on the material type the global free standing display units market is segmented into:

  • Paper display
  • Plastic display
  • Glass display
  • Metal display

Based on the shape and pattern the global free standing display units market is segmented into:

  • Square
  • Rectangular
  • Customized

Based on the films thickness the global free standing display units market is segmented into:

  • Thick
  • Semi thick
  • Customized

Based on the end-user the global free standing display units market is segmented into:

  • FMCG sector
  • FMCD sector
  • Automobile industry
  • Hardware industry
  • Paint industry
  • Furniture industry
  • Other industry

Regional Outlook

Geographically, the global free standings display units market has been divided into seven key regions including North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific excluding Japan (APEJ), Japan and Middle East & Africa (MEA). The Asia-Pacific excluding Japan (APEJ) free standing display units’ revenue contribution to the global free standing display units’ market is expected to be the maximum by the end of forecast period owing to increased demand of free standing display units from FMCG and FMCD industry. In terms of value, consumer electronic goods market in Asia-Pacific is expected to be double by the end of the forecast period, further boosting the sales of free standing display units, in the region.  North America and Western Europe are expected to create significant opportunities for free standing display units’ manufacturers owing to increased demand for free standing display units in furniture and textile applications. The demand for free standing display units for electronics and food and beverage applications in developing economies such as Brazil, Mexico in Latin America and Middle East will drive the revenue sales of free standing display units, in the region. Factors such as increase in sales of automobiles, metal products, clothing merchandise and wooden products, is expected to further stimulate the demand for the heat transfer films market globally.

Key Players

Some of the key players in this industry are Silverpoint Display, Bladen box, Diamondpak, Splash Display Ltd, Pinterest, Daytona, WH Skinner, Cardboard Box Company, Atlas Packaging, Arno Gmbh, etc.

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Free Standing Display Units Market