Market Introduction:

Frankincense is also known as olibanum, which is an oleogum-resin which comes from the tree known as  Boswellia sacara, which is native to the India and Pakistan are also found in few parts of Oman and Yemen. The term frankincense comes from an old French word known as “franc encens,” which means quality incense. Frankincense oil has a spicy and woody aroma which is perfect for spiritual connectedness. The frankincense oil helps in the maintenance of radiant skin. The frankincense oil market is growing at a meteoric growth as the product has great potential in the pharmaceutical industry. The frankincense oil has a tremendous demand from the European market owing to the health benefit it offers and the ease of availability of the product in the market.

Market Drivers and Trends:

The demand for frankincense market has experienced a steady growth in the past couple of decades. The global frankincense market is expected to be driven by increasing awareness regarding the benefits of frankincense oil, such as the promotion of healthy cell regeneration, lowering joint pain, lowering blood pressure and stress among the consumers. However, the benefits are not just limited to cardiovascular health. Research shows that frankincense oil helps in reducing itching problems, eradicate arthritis pain and inflammation, and promotes sleep & prevent insomnia. Moreover, online retailers are offering frankincense oil products to consumers through detailed catalogues. Moreover, online stores offer frankincense oil at competitive pricing along with other lucrative offers or coupons as well as easy instalment schemes. All these benefits combined are expected to act as positive factors driving the growth of the global frankincense oil market over the forecast period. In addition, convenience associated with easy access and payment options for online purchases, free home delivery and return or exchange policy are other factors expected to drive the growth of the frankincense oil market to a significant extent. Furthermore, spending on R&D has been increasing, as global manufacturers are now facing competition from the regional players. The pace at which new technologies are impacting the food sector is high, and it has become necessary for manufacturers to increase the speed and scale of their R&D efforts, hence boosting the sale of frankincense oil in the global market.

Market Segmentation:

The frankincense oil market is segmented on the basis of end use, nature, distribution channel and region. On the basis of end use, the frankincense oil market is segmented into cosmetic and personal care industry, pharmaceuticals industry, food industry, HoReCa and Household. Among all the segments, the use of frankincense oil is more in the cosmetic and personal care segment as it is mostly used in aromatherapy in order to relieve anxiety and stress. On the basis of nature, the frankincense oil market is segmented into organic and conventional. The growing demand of organic products among the consumers is expected to drive the frankincense oil market to a significant rate. On the basis of distribution channel, the frankincense oil market is segmented into direct and indirect. The indirect segment is further segmented into modern trade, speciality stores, drug store, online stores and other retail stores. 

Market Regional Outlook:

The regional segment for the market of frankincense oil is divided into seven different regions: Western Europe, North America, Eastern Europe, Latin America, APEJ, Middle East & Africa and Japan. Western Europe, being a mature market, is expected to lead in the global frankincense oil market. While APEJ region is estimated to account the highest CAGR, owing to a larger consumer base, combined with a higher number of retail outlets than any other region. Moreover, North America estimated to closely follow Western Europe in terms of market share, but is expected to register lower CAGR than most of the developing regions, owing to a mature market and consumer base. The Latin America and Japan markets are expected to grow significantly over the forecast period, but are anticipated to account for a lower growth rate than the APEJ region, owing to a greater number of emerging economies in APEJ.

Market Key Players:

The key player in the frankincense oil market only includes NOW Health Group, Inc., Edens Garden Oil Company, Young Living Essential Oils LC, Khadi Natural HealthCare, Plant Therapy Inc., Nature's Sunshine Products Inc. and Syscom Consumer Products Pvt. Ltd among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Frankincense Oil Market

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