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Food Packaging Market: Snapshot

Food packaging market is arguably the biggest application segment of the packaging sector and accounts for over one-third of the total global packaging market. From an international perspective, the market for food packaging is at an intriguing stage where the market has reached at a stagnant point the developed nations while evolving nations are fast catching up to the newer technologies and supply chain management.

Good food packaging offers protection and can improve the shelf-life of products which consequently attracts more number of customers. The market for food packaging is expected to grow in the coming years as numerous production facilities are being set up to catch up with the latest trends coming up in the market. Also, world is experiencing rapid changes in lifestyle and food preferences that are coupled with growing population and economic growth of the respective region. All these factors have been influential in shaping up the global food packaging market. In addition to this, people are preferring processed food as result of shifting population dynamics from rural to urban areas.

With rising awareness about environmental pollution and global warming, more people are not preferring to use eco-friendly food packaging techniques. This has created a significant impact on the growth of the global food packaging market. Moreover, rising disposable incomes of the people around the world, growing demand for ready-to-eat food, and rising awareness about the packaged food among the customers complement the development of the global food packaging market.

Food packaging market is by far the largest application segment of the packaging industry, accounting for more than one-third of the global packaging market. From a global perspective, the food packaging market is at a very interesting situation, where the market has almost reached a plateau in terms of technology in the more developed nations in North America and Europe, while the emerging countries of Asia Pacific region are playing catch up to the packaging technologies and food supply chain management. Different types of food products require varied packaging types according to their individual usage and perishability.

The sea change in food habits and preference for processed food has propelled the food packaging market in the past. The market for packaged food has already reached a holistic level in North America and Western Europe, while rapid lifestyle changes and economic growth, coupled with rising population in Asia Pacific countries such as China and India, has spiked the growth rate of food packaging in the region. The growth rate in South America and the Middle East is also on the higher side compared to the developed economies. The main reason for increasing preference for processed food is the shifting population dynamics towards urban centers from rural areas. This has resulted in the advent of dual income urban families, who prefer processed food due to time constraints. Packaged food has evolved from super markets to neighborhood stores in countries such as China, India, Brazil and Thailand among others. The market dynamics in North America and Europe however, is governed by branding activities undertaken by food processing companies. 

Tremendous opportunity exist in the food packaging market in emerging economies as the food packaging technology is in its growth phase in this region. Antimicrobial packaging technique is of particular interest as it helps to improve the shelf life of perishable food products. The market is however, slightly restrained by the declining growth in North America and Europe.

The food packaging market can be segmented into application segments such as convenience foods, confectionary items, dairy items, fruits and vegetables, meat and sauces and dressings. The popularity of the different food applications is different across the globe. For instance packaged meat is making foray into Asia Pacific region while it is mainstream in North America and Europe. Materials used to package food can also be segmented into plastic, paper & board, metal and glass. They may also be classified as rigid, semi-regid and flexible by type of packaging material. The preferences for different packaging materials also vary with regions due to the food habits specific to the regions. Flexible packaging accounts for the largest share of food packaging.

North America is the largest food packaging market followed by Europe and Asia Pacific. However the growth rate exhibited by these regions has subsided considerably as the market is close to its peak. The growth parity is however, restored by the high growth regions of Asia Pacific and South America. China and India have exhibited exceptional growth potential and is expected to overtake the market leading position from North America in the near future.

Some of the major players in the food packaging market are American Packaging Corporation, Anchor Packaging, Crown Holdings, Inc. and Bemis Company, Inc., among many others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Food Packaging Market