Global Food Fortifying Agents: Overview

Foods are often fortified with micro-nutrients in order to make it more nutritious. These micro-nutrients can be vitamins or minerals and can be added by commercial food companies to add more value to its products and drive more demand for people who prefer healthy food. Moreover, many government agencies across the globe also initiate health policies regarding addition of beneficiary nutrients in meals or staple products, particularly cereals and dairy products to reduce the dietary deficiency cases in their countries. Furthermore, the global food fortifying agent industry is a forte of extensive R&D and potential health advantages of micro-nutrients to enhance body growth, together have led to wide-scale adoption of food fortifying agents. The global food fortifying agent market is expected to expand with an impressive CAGR over the forecast period.    

Global Food Fortifying Agents: Market Dynamics

The prime factor driving the demand for food fortifying agents are rising consumer awareness coupled with the increasing cases of chronic diseases such as cardiovascular diseases, Alzheimer disease, high blood pressure, and many others. Moreover, there has been a record increase in cases of vitamin deficiency which has been another prime factor fuelling revenues in the global food fortifying agents market. Furthermore, globally many food producers have started recognizing the benefits of food fortification in gaining competitive advantage, thus driving more demand for food fortifying agents. Rapid innovations in the food fortifying industry has also contributed significantly to the increasing demand for food fortifying agents, as they immensely improve the ease of increasing the nutrient value of the diet. Apart from this, due to increasing awareness regarding consumption of high quality healthy foods coupled with alteration in health trends are elevating the global food fortifying agents market. High cost of food fortifying agents can be considered as the prime factor restraining the growth in the global food fortifying agents market.

Global Food Fortifying Agents:  Segmentation

On the basis of type, Global Food Fortifying Agents is segmented into:-

  • Minerals
  • Vitamins
  • Carbohydrates
  • Prebiotics
  • Probiotics
  • Others

On the basis of application, Global Food Fortifying Agents is segmented into:-

  • Cereals & Cereal-Based Products
  • Dairy & Dairy Products
  • Fats & Oils
  • Infant Formula
  • Dietary Supplements
  • Bulk Food Items
  • Pet food, animal feed, and animal nutrition
  • Others

Global Food Fortifying Agents:  Region wise Outlook

The global food fortifying agents market is divided into seven regions, namely North America, Latin America, Asia Pacific excluding Japan (APEJ), Western Europe, Eastern Europe, Japan and Middle East and Africa (MEA). Historically, North America has been the global leaders in demand for food fortifying agents, amid increasing prevalence of diseases and rising obesity cases in the region. This coupled with significant awareness about food fortifying agents and government increasing preference towards its usage have together contributed towards the dominance of North America in the global food fortifying agents market. Asia Pacific Exc. Japan (APEJ) is another prominent region which is contributing significantly to the rapid growth in the global food fortifying agents market. Rapidly increasing prevalence of chronic diseases in China and India is prominently fuelling revenues in the APEJ’s food fortifying agents market. Western Europe is also a prominent region in terms of consumption for food fortifying agents, but due to rising awareness about healthy food, the region is anticipated to execute a sluggish growth over the forecast period. Governments of MEA and Latin America have been sluggish in adopting food fortifying agents and defining laws regarding the same, thus the regions are expected to account for a niche market share in the overall global food fortifying agents market. Japan struggling with its aging population presents a lucrative demand for fortifying agents aimed towards the nutrient supply for the higher age groups.

Global Food Fortifying Agents:  Key Players

Some of the key players identified in the global Food Fortifying Agents Market includes:

  • Cargill Incorporated
  • I. du Pont de Nemours and Company
  • Royal DSM
  • BASF SE
  • Arla Foods
  • Archer Daniels Midland Company
  • Hansen Holdings A/S
  • Nestle Sa
  • Ingredion Incorporated
  • Evonik Industries AG
  • Kellogg Co.
  • PPG Industries Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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