Global Food Colour Market: Overview

Food colours are the natural or synthetic additives when mixed with food or drink imparts colour. The food colours to a great extent decides the food tastes and influence consumers to buy products which matches the colour perception in regard to taste. For instance, consumer perception towards red coloured drinks would be drinks with taste of cherries or apple. Food colours are primarily used to maintain the colour when alterations in food storage, to provide decorative appeal, masking the defects, to keep food tasting fresh for long duration.  The food colour consumption is limited up to 200 ppm for synthetic types according to food industry safety assessments. In this regard, natural food colour dyes and pigments are widely used because of growing concern over synthetic ones. Some of the natural food colour dyes includes chlorophyll, carotenoids, anthocyanin etc. The commercial food production holds major share in the terms of consumption in the global food colour market. Natural food colours also offers bioactive properties and thereby used therapeutic agents. For instance, anthocyanins are helpful in prevention of cardiovascular diseases.

Global Food Colour Market: Drivers and Restraints

The global food colour market is primarily driven by the increasing demand from beverage industry and bakery and confectionary. The high demand from flavoured drinks, fruit juices and nutritional drinks drives the global food colour market. For commercial adoption, synthetic food colours are in high demand because of the high stability under light, cheap in cost and less microbial contamination. However, natural food colours are expensive in comparison to synthetic ones.

However, some of the food colour such as erythrocine, amaranth etc possess health hazards. Also, there are stringent regulations from FDA for manufacture of food colours such as quality check after each batch of production, limitation on addition of chemicals. These factors might restrain the global food colour market.

Global Food Colour Market:  Segmentation

On the basis of food colour type as per trade, food colour market is segmented into:-

  • Natural
  • Synthetic
  • Lakes and dyes

On the basis of food colour form, food colour market is segmented into:-

  • Powder
  • Liquid
  • Gel

On the basis of application, food colour market is segmented into:-

  • Beverages
  • Bakery & Confectionery

On the basis of end use, food colour market is segmented into:-

  • Domestic
  • Commercial

Global Food Colour Market:  Region wise Outlook

The global food colour market is divided into seven regions, namely North America, Latin America, Asia Pacific excluding Japan (APEJ), Western Europe, Eastern Europe, Japan and Middle East and Africa (MEA). APEJ holds the major share in the global food colour market owing to the high consumption of synthetic food colour by commercial food producers. The countries such as India, China, Indonesia and Taiwan are the prominent countries in food colour market in APEJ region. Followed by APEJ is North America and Europe and are expected to grow at moderately high CAGR during the forecast period. Latin America is anticipate to project stable growth rate in terms of value during the forecast period.

Global Food Colour Market:  Key Players

Some of the key players identified in the global food colour market includes:

  • Chr. Hansen S/A
  • Sensient Technology Corporation
  • Koninklijke DSM N.V.
  • Archer Daniels Midland Company
  • FMC Corporation
  • D.D. Williamson & Co. Inc.
  • Naturex S.A. (DDW)
  • Fiorio Colori
  • Döhler Group
  • Kalsec Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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