Food colorants are ingredients primarily used to provide the desired shade to any food or beverage in order to render it visually more appealing. Food colorants are used not only in frozen, RTE (Ready to Eat) or processed foods, however also find numerous applications in carbonated drinks, alcoholic beverages as well as juices, sauces and so on. The global food color market comprises of synthetic, natural, natural-identical and caramel. Synthetic food colors are prepared using varieties of raw material such as sugar, starch, corn syrup, sodium benzoate, red 3, yellow 5, yellow 6 and blue 1 which are reacted and result in the formation of molecules from which a particular food color can be derived. Natural food colors are produced using raw materials which are extracted from vegetables or other naturally grown sources and which are physically reacted with water without any usage of chemical additives. In 2008, synthetic food color occupied the largest market share at 42% followed by natural food color market which occupied 27% of the total market.
The global natural food colorants market is dominated by Beta carotene which is also the fastest growing natural color growing at a rate of close to 4.3% for the next five years. Beta carotene is also the most widely used carotenoid and a vital source for Vitamin A. Owing to its capacity to act as a colorant as well as a nutraceutical ingredient, beta carotene is expected to be the most promising product in the natural colors market in the near future. However, the only factor preventing this market from being highly attractive is the competition.
Being part of the processed food business, colorants and pigments are heavily regulated by FDA in the U.S. and REACH in the EU in terms of product applications, specifications and certifications. Although the demand for food colorants in dominated by Europe, Asia Pacific is expected to be the most promising market in the near future. In 2018, it is expected that the total usage of food colors will increase up to xxxx tons. The usage of food colors by European countries will drastically reduce due to increasing regulatory intervention as a ban on synthetic food colors is under evaluation.
The report focuses on the recent developments and the latest trends shaping the global food colors market. The research study also elaborates on the key strategies companies are following to penetrate the global natural food colors market.
The U.S. Food and Drug Administration (FDA) regulates the food colors market. The FDA has approved several artificial food dyes in recent times. However, according to recent studies, these dyes are responsible for hyperactive behavior in children. Though regulators in the global food colors market have approved several dyes safe for human consumption, concerns regarding the safety of these food coloring substances are rising.
This trend has resulted in an increased demand for safer, more natural food colors. Hence, companies in the global food colors market are focusing on innovation to develop natural, organic food color dyes that are safer than their synthetic counterparts. This shifting preference of consumers from synthetic to natural food colors is the most influential trend driving the global food colors market. The global food colors market is broadly segmented on the basis of application, product type, and geography.
Overview of the Global Food Colors Market
The global food coloring products market is fueled by the escalating demand for natural food colors in international markets. Furthermore, the rising application of food colors in several end-use industries is also driving the global food colors market. The global food colors market was worth US$1,614.6 million in 2011 and with a CAGR of 4.3% expected during the forecast period of 2012 to 2018, the market is expected to be worth US$2,153.5 million by 2018.
By product type, the global food colors market is divided into synthetic, natural, caramel, and natural-identical food colors. Synthetic food colors are produced using a wide variety of raw materials including corn syrup, sugar, red 3, yellow 6, blue 1, sodium benzoate, starch, etc. On the other hand, natural food coloring products are made using vegetable extracts or other extracts from naturally grown sources.
In 2008, the sector of synthetic food colors held the largest market share of 42%, trailed by natural food colors, which held a 27% share. Among natural food colors, the segment of beta carotene is projected to demonstrate the fastest growth in the next five years. On the basis of consumption, the global food colors market will witness a 3.8% CAGR during the forecast period.
Geographically, the global food colors market is segmented into Europe, Asia Pacific, North America, and RoW. Europe is anticipated to be the key regional market in the global food colors industry and occupy 32.6% of the market revenue by 2018. On the other hand, Asia Pacific is expected to deliver tough competition to the European food colors market.
Companies mentioned in the research report
The key companies operating in the global food colors market are LycoRed, GNT Group, DD Willamson, Sensient Technologies Corporation, Sethness Products, San-Ei Gen F.F.I. Inc., Hansen, DSM, WILD, Fiori Colori, Naturex, and Phytone. Companies in the global food colors market offering natural food colors are experiencing good growth. GNT, a Netherlands-based firm provides natural food colors and has experienced positive growth in the past three decades.
Major geographies analyzed under this research report are:
- North America
- Rest of the World
This report gives you access to decisive data such as:
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for the coming years
Key highlights of this report
- Overview of key market forces propelling and restraining market growth
- Up-to-date analyses of market trends and technological improvements
- Pin-point analyses of market competition dynamics to offer you a competitive edge
- An analysis of strategies of major competitors
- An array of graphics and SWOT analysis of major industry segments
- Detailed analyses of industry trends
- A well-defined technological growth map with an impact-analysis
- Offers a clear understanding of the competitive landscape and key product segments