Fluff Pulp Market

Global Fluff Pulp Market: Overview

Fluff pulp, used primarily in the personal care industry, is a specialized type of pulp, manufactured using sulphate pulp or sulphite acquired from softwood. This chemical pulp is used to produce sanitary napkins or pads by using the chemical process of bleaching. Fluff pulp products display various attractive qualities, including excellent tensile strength, premium quality, admirable resistance to wear and tear, and uniform disintegration. Products in the global fluff pulp market are manufactured using two key types of raw materials, i.e., Northern Bleached softwood kraft or NBSK, as well as Southern Bleached softwood kraft or SBSK. Among these two, the SBSK segment is most likely to hold a dominant share in the global fluff pulp market, as they feature thick fiber between these two.

Key end-use applications for the products in the global fluff pulp market include adult incontinence products, air laid products, disposable diapers, and feminine hygiene products, among others. Some of the prominent sub-segments in the air laid products category include cooking paper, training pants, wet and dry wipes, and baby wipes. Air laid products, most particularly baby wipes, are estimated to account for the largest demand in the global fluff pulp market in coming years. This trend can be attributed to rising global populations, as well as increase in the level of disposable incomes.

Global Fluff Pulp Market: Major Trends and Drivers

Increasing usage of fluff pulp products in the personal care industry to manufacture absorbent hygiene products is anticipated to boost the demand within the global fluff pulp market in coming years. Some of the key types of absorbent personal care products include baby diapers, adult incontinence products, feminine care products, and specialty and air laid products. Growing utilization of fluff pulp products in various consumer as well as industrial applications is expected to thrust growth in the global fluff pulp market in the near future. Furthermore, an increase in the levels of disposable income amongst populations across the world, along with an increasing need to elevate the standards of living in developed and developing economies, is boosting demand within the global fluff pulp market.

Some other notable drivers for the global fluff pulp market include an increase in the number of patients suffering from incontinence and growth in the number of female working population. Moreover, rising adoption of air laid paper is also anticipated to provide lucrative growth opportunities in the global fluff pulp market in coming years. However, the growing availability of fluff pulp made from hardwood, as well as increasing use of superabsorbent materials manufactured using polymers may adversely impact the market growth in coming years. On the other hand, growing awareness among the global populations pertaining to benefits of proper sanitation is creating substantial growth opportunities for the players in the global fluff pulp market.

Global Fluff Pulp Market: Key Players and Manufacturers

A few of the incumbent players operating in the global fluff pulp market include Klabin S.A., Domtar Corporation, Georgia Pacific, Weyerhaeuser Company, Rayonier Advanced Materials, WestRock Company, ARAUCO Fluff, Svenska Cellulosa Aktiebolaget SCA, Quanzhou Gooring Corporation, Evonik Industries AG, Suzano, International Paper, Stora Enso, UPM, IMERYS Group, Resolute Forest Products, Manuchar, ANDRITZ, Fibril Tex Pvt. Ltd., and Lions Gate International FZC, among others.

Global Fluff Pulp Market: Regional Assessment

In coming years, Asia Pacific is projected to emerge as the leading region in the global fluff pulp market. This trend can be ascribed to the presence of a large number of leading manufacturers of various sanitary products in the region. Furthermore, North America also accounts for a considerable share of the global fluff pulp market, owing to rising level of awareness amongst regional population regarding the significance of using proper and safe incontinence as well as feminine hygiene products. Additionally, the presence of a large number of leading manufacturers in the United States is also contributing to the growth of North America fluff pulp market.