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With the presence of many big, small and medium players the market has become fiercely competitive and to stand out at the point of sale packaging is playing a key role in attracting customers and building brand image.  The ability of flow pack packaging to reduce the input cost and improve packaging speed is making flow packaging a preferred form of packaging. Flow Pack is commonly used for the packaging of the product which is to be consumed in one go. Flow packs can be easily customized according to the customer requirement, transparent flow packs are used for increasing the visibility of the products while printed flow packs are used for increasing the aesthetic value and to provide information about product and company to the consumer. Flow packs have a broad range of application in packaging for a small product such as candy, cookies, capsules to medium size products meat, detergent, etc.  Flow pack caters to the various industries such as homecare, food, Personal care, and pharmaceutical. Flow pack packaging is done at a faster speed in comparison with the other form of packaging. Flow pack has very economical print plate costs even for high graphical quality which makes flow pack attractive enough for small and medium size manufacturers.

Flow Pack Market: Market Dynamics

The packaging industry is seeing a shift from the traditional rigid form of packaging to a flexible form of packaging due to the technical advancement of a flexible form of packaging. Flow pack being a flexible form of packaging is expected to grow rapidly. Flexible packaging is estimated to be US$ 238 Bn in 2016 and is projected to grow at a CAGR of 5.5% over the forecast period. The ability to reduce the input cost of raw material is the main driver for increasing the popularity for flow packs hence influencing the flow pack market. Availability of larger printable surface area on flow packs emerges as an important factor for boosting the demand in flow pack market. Processed food is majorly packaged in flow packs, with the changing the lifestyle of people in developing regions the consumption of processed food products has increased resulting in the growing demand in flow pack market. Increased penetration of the modern retail outlets in these regions is also supporting the flow pack market. However, the flow pack is not a sustainable form of packaging which can hamper the flow pack market in future. The increasing concern of the regulatory authorities around the world on the rising plastic waste may limit the expansion of flow pack market. However, flow packaging being an efficient form of packaging for packaging of a large number of units.

Flow Pack Market: Market Segmentation

Flow pack market can be segmented by material type and end-use industry.

Based on the type of material used, flow pack market can be segmented into:

  • Aluminum foil laminates
  • Paper
  • Plastic
    • LDPE
    • HDPE
    • PP
    • PVC

Based on the type of material used, flow pack market can be segmented into:

  • Food
  • Homecare
  • Personal care
  • Medical & Pharmaceuticals
  • Others 

Regionally global flow pack market is segmented into

  • North America
  • Latin America
  • Eastern Europe
  • Western Europe
  • Asia-Pacific excluding Japan (APEJ)
  • Middle East & Africa (MEA)
  • Japan

Rapid urbanization and presence of the densely populated areas in the APEJ region inculcate the demand for flow pack market in the APEJ region. Western Europe and North America are expected to follow APEJ region regarding demand in flow pack market due to the lifestyle of the consumers in the region. Latin America being a developing region is expected to exhibit rapid growth for the flow pack market. Flow pack market in MEA region is expected to be small but attractive regarding growth rate.

Flow Pack Market: Key Players:

Some key players of flow pack market are iPB Printing B.V., Amcor Limited, Plastopil Hazorea Company Ltd, Interpak B.V., Bemis Company, Inc., Mazzoni LB Spa, Vetipak B.V., HuaZe machAll Co.,Ltd., and The Brand Company S.p.A.,

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Flow Pack Market