Global Flour Market: Snapshot 

Flour consumption is witnessing a steady growth across the globe owing to the rising demand for bakery and fast food products among different classes of consumers. The increasing number of cafes and fast food restaurants worldwide is driving the flour market. Moreover, the development of flour milling industry in the developing regions such as Asia Pacific and the Middle East and Africa is working in favor of the growth of the market. The growing population and decreasing flour prices along with the establishment of new flour mills are supporting the demand for flour in these regions, which in turn is fuelling the overall market. 

However, the market is adversely affected by the rising awareness regarding the health hazards of gluten. Due to high gluten content in wheat flour, consumers are shifting to its substitutes. The opportunity in the global flour market was pegged at US$198.57 bn in 2015 and is poised to reach US$254.82 bn by 2020, rising at a CAGR of 4.3% from 2014 to 2020. 

Growing Uptake of Bread-based Fast Foods to Fuel Growth of Bread and Bakery Products Segment 

Based on application, the bread and bakery products segment will continue to dominate until 2020, accounting for 37.77% of the overall market revenue. The increasing consumption of bread-based fast foods in emerging countries is augmenting the growth of the segment. The rising health awareness among people in different countries is leading to the increased demand for gluten-free brown bread flours, thereby contributing to the growth of the segment. On the other hand, the non-food application segment is anticipated to expand at a CAGR higher than any other segment during the forecast period. 

On the basis of technology, dry milling will continue to command the leading share, representing 92.90% of the overall market revenue. Wide applications of dry technology among flour millers is driven by multiple factors, including less complex milling process, low-cost advantage, and compatibility with wheat flour milling process. The growing acceptance of non-gelatinized flour is also driving the adoption of dry technology among flour millers globally. The wet drilling technology will expand at a CAGR of 6.4% during the same period. 

Europe to Lead Revenue Generation through 2020 Owing to Evolution of Value-added Processed Bakery Industry 

While Europe will be the dominant regional market in terms of revenue throughout the forecast period, Asia Pacific will continue to be the leading volume contributor. In countries such as the U.K. and Germany, increase in domestic production of wheat for making bread has triggered the growth of the flour market in Europe. Evolution of the value-added processed bakery industry in the Netherlands, Italy, Germany and France among others is estimated to drive future growth of the region.

In Asia Pacific, the flour consumption is driven by the growing population, increasing consumer expenditure on staple food, rising disposable income, and the growing demand for fast food. Moreover, the increasing consumption of flour based noodles, breads, and other products is providing significant boost to the growth of the region. The Rest of the World market for flour is expected to exhibit a CAGR of 5.2% during the same period. The development of the retail bakery market in the Middle East is assisting the growth of the market. Moreover, the increasing wheat planting in Chile and other Latin American countries is leading to the rise in domestic wheat flour production output in this region. 

Some of the leading players in the market are Archer Daniels Midland Company, Ardent Mills Canada, Associated British Foods plc, ConAgra Foods Inc., Hindustan Unilever Limited, General Mills Inc, Hodgson Mill., ITC Limited., White Wings, King Arthur Flour Company Inc., and Wilmar International Limited. 

This report provides strategic analysis of the global flour market. The scope of the report includes competitive analysis of various market segments based on raw material, technology, applications and in-depth cross sectional scrutiny of the flour market across different geographic segments. Retail market for global flour industry has been covered under the scope of this report. Growing demand for bread and bakery products and convenience staple foods across globally has fuelled the growth of flour market. Flours are used as principal ingredients for processing bakery items, corn based coating of fried food, bread, fast food and wafers among others. Increasing penetration of fast food industry in terms of quick service restaurants (QSRs), fast food chains and cafes is driving the consumption of food items such as donuts, burgers, cakes and fried meat items among others. As a result, consumption of flour is estimated to rise during the forecast period. 
Rising health concerns for high protein flour has created opportunity for flour millers to make product innovation by using gluten free flour alternatives such as rice flour, maize flour, corn flour and soya flour. Deregulation of government control on private flour millers in Asia Pacific has created opportunity for private players to increase their production capacity and innovate product offerings. Demand for flour based convenience staple foods has been fuelled by factors such as increase in extent of urbanization and modernization of lifestyle. Expansion of commercial farmlands and growth of aquatic feed industry in Asia Pacific have conjointly impacted the application of flour in the form of animal feed. Growth of global population and rising per capita income are two major drivers driving growth of flour market. On the other hand, increase in average selling price for flour in most of the countries has positively impacted the growth of global flour market.
To aid in strategic decision making, the report also includes competitive profiling of leading players in the industry and their market share in different geographic regions (North America, Europe, Asia Pacific and Rest of the World). Moreover, various business strategies adopted by leading players has also been discussed in the report. The market attractiveness analysis and Porter’s Five Forces analysis included in the report provide insight into market dynamics and industry competition.
The report also provides breakdown and review of various factors impacting the market growth, which are appropriately described as market drivers, restraints, and opportunities. These factors determine various existing trends and their impact on market growth. Overall, the report includes a holistic analysis of the global flour market, and provides an estimate of growth for the period 2014 to 2020, keeping in mind the various factors that has an impact on the market. 
Some of the leading players in the market are Ardent Mills Canada (Canada), Archer Daniels Midland Company (U.S.), Associated British Foods plc (United Kingdom), ConAgra Foods, Inc. (U.S.), General Mills Inc (U.S.), Hindustan Unilever Limited (India), Hodgson Mill., ITC Limited, (U.S.), King Arthur Flour Company, Inc. (U.S.), White Wings (Australia) and Wilmar International Limited (Singapore) among others.
The report segments the global flour market as:
Flour market, by raw material:
  • Maize (Including corn flour)
  • Rice
  • Wheat (Including durum flour)
  • Others (Including oat flour, rye flour, etc.)
Flour market, by Application:
  • Noodles and pasta
  • Bread and bakery products 
  • Wafers, crackers and biscuits
  • Animal feed (Including pet food)
  • Non food application (Including bioplastics, biomaterials, glue, etc.)
  • Others (Including roux, baby food, etc.)
Flour market, by Technology:
  • Dry technology
  • Wet technology
Flour market, by geography: The market is segmented on the basis of geography into:
  • North America
  • Europe
  • Asia Pacific
  • Rest of the World (Latin America, Middle East and Africa)