Flock Coating Market: Overview

Flock is a mixture of asbestos fiber and/or adhesives and resins sprayed on a surface at high/low pressure as insulation or to create esthetic value of a product. Flock coating or flocking is a process of depositing many small fiber particles (called flock) onto a surface. Flocking can also be defined as the application of fine particles to adhesive-coated surfaces. Flock consists of synthetic fibers that look similar to tiny hairs. Flock print feels somewhat velvet and a bit elevated. The length of the fibers can vary in thickness. This co-determines the appearance of the flocked product. Thin fibers produce a soft velvety surface, while thicker fibers produce a more bristle-like surface. Flocking of an article can be performed for the purpose of increasing its value in terms of the tactile sensation, esthetics, color, and appearance. It can also be performed for functional reasons including insulation, slip-or-grip friction, and low reflectivity. The flock coating method reduces reflectivity of surfaces. It is also used to produce light tight spaces, especially in the photography industry.

Flocking can expose workers to small nylon particulates, which can cause a type of interstitial lung disease when inhaled. Other hazardous chemical exposure in the flocking industry can include acrylic adhesives, ammonium ether of potato starch, heat transfer oil, tannic acid, and zeolite.

Flock Coating Market: Dynamics & Trends

Besides the application of velvety coatings to surfaces and objects, various other flocking techniques can be used in color and product design. They range from screen printing to modern digital printing in order to refine fabrics, clothes, or books by multicolor patterns. Currently, the exploration of the flock phenomenon can be seen in fine arts. Finely cut natural or synthetic fibers are used in most of flocking carried out worldwide. Flocked finish imparts a decorative and/or functional characteristic to the surface. The variety of materials that are applied to numerous surfaces through different flocking methods create a wide range of end products.

The flocking process is used on items ranging from retail consumer goods to products with high technology military applications. In the textile industry, flock is currently in fashion with many apparel designers and decorators. Nowadays, flocking is done by the application of a high voltage electric field. In a flocking machine, the "flock" is given a negative charge while the substrate is earthed. Flock material flies vertically onto the substrate, attaching to the previously applied glue. A number of different substrates can be flocked including textiles, fabric, woven fabric, paper, PVC, sponge, toys, and automotive plastic.

Flock Coating Market: Segmentation

Based on application, the flock coating market can be divided into automobiles, textiles, leather & upholstery, packaging industry, and others. In terms of technology, the flock coating market can be segregated into ultra-violet cured mask, radiation cured mask, and thermal cured mask. In terms of region, the flock coating market can be classified into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

Flock Coating Market: Region-wise Outlook

Globally, the market for flock coating has been expanding. The market has been expanding at a rapid pace in Asia Pacific, especially in India, Bangladesh, Sri Lanka, and China. Appreciable growth is also expected in Middle East & Africa owing to the economic development in the region and high demand for electronic products, textiles, automobiles and plastics.

Flock Coating Market: Key Players

Key players operating in the flock coating market include Alpha Coatings, Flock It! Ltd., GP Asbestos, and International Coatings Company.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Flock Coating Market

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