Flock can be defined as the process where the small fiber particles are deposited onto a surface. This process can also be followed on texture of any article to increase its value in terms of the tactile sensation, aesthetics, color and appearance. Flocking process can also be applied on insulation, slip-or-grip friction, and low reflectivity etc. In this process flock is joined to the material by a layer of adhesive. For the quality flocked finish it is important to use the correct adhesive. Before choosing the adhesives the manufacturers of the fabrics, textiles, papers and boards etc. should consider the material of the substrate that they will be flocking and the characteristics of the ultimate flocked product. Some of the characteristics that manufacturers desires on their final product are being solvent resistant, washable, rigid or flexible, pigmented or flame retardant. The flock adhesives can be applied through brushing, spraying, dipping and silk screening.
Based on resin type, the global flock adhesives market can be classified into acrylics, polyurethane, epoxy resins and others. Acrylic is a versatile, styrene acrylics based adhesive product which has excellent water resistance properties. Acrylic flock adhesives are very durable when they are bonded to plastics, wood composites, concrete, ceramics and some other materials. Before applying acrylic flock adhesive the metals and plastics have to be wiped with the solvents. This adhesive is mostly used for sealing the edges of wood composites and application of water based paints and coatings. Acrylic flock adhesive should be stored in well-sealed containers in order to prevent water evaporation and to avoid formation of seal on the surface. This flock adhesive is highly affected by high temperature detouring the quality of this adhesive.
Polyurethane flock adhesive is used to flock elastomers, thermoplastic elastomers and plastics. Polyurethane flock adhesive is processed under a wide range cure conditions. This flock adhesive is mostly used in automotive and performance adhesives and specialties. Polyurethane flock adhesives are known for its toughness and flexibility even at low temperatures. Epoxy resin flock adhesives are known for its high performance, versatility, durability and high resistance to the chemicals. This resins are mostly used for metal, wood, glass, stone etc. Compared to other adhesives this resin has high resistance power to heat and chemicals. There are many modes of application to apply the adhesives depending on what material needs to be flock. Some of the application process are paint brush, paint roller and spray gun.
Based on application, the global flock adhesives market can be classified into automotive, textiles, paper & packaging and others. The flock adhesives act has an insulating material which forms a seal around automotive windows. Flock adhesive is used to protect windows from dirt, helps in reduction of noise, and helps in facilitating glass sliding. Flock adhesive is also used applied in the interiors of automotive. This adhesive can be applied by spraying and is considered as a resistant to condensation water. Flock adhesive can be used in textile industry for the lamination of film to paper and fabric. The flocking process in textile industry involves applying filament fibers, polyesters and nylon for the final finish of the final product. The flocking of adhesives is also applied in paper and packaging industry. Flocking adhesive is mainly used for flocking of paper used in gift wrapping, greeting cards and packaging trade.
Based on geography, the global flock adhesive market can be classified into Asia Pacific, Europe, North America, Latin America, and Middle East & Africa. North America, Europe and Asia Pacific are the major markets for flock adhesive. Many flock adhesives manufacturers are applying expansion strategies to expand their manufacturing bases in Asia Pacific to capitalize on the low manufacturing costs. The flock adhesives companies in Asia-Pacific and Latin America is investing more in research and development due to its unique properties such as excellent water resistance properties, high resistance power to heat etc, which have led to demand for flock adhesives market in Asia-Pacific and Latin America market.
Major players operating in the global flock adhesives market are Henkel, H.B. Fuller, Sika AG, Dow Chemical, and Kissel + Wolf, among others. These companies hold a significant share of the market. Thus, the flock adhesive market experiences intense competition.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.