Get In Touch

Flavored Tea Market: Snapshot

Tea is one of the popularly consumed hot beverage in the world made by brewing, decocting, and boiling the dried leaves of the evergreen Camellia plant. Tea has multiple health advantages and is easily available in a wide range of flavors such as apple and orange, which delicious as well as a great alternative to sodas. Different tea types such as herbal tea has numerous health advantages and is rich in minerals, antioxidants, and vitamins. Some of the immensely popular herbal teas include chamomile tea, hibiscus tea, and peppermint tea. There has been a growing awareness about precautionary healthcare and trying lifestyle is inspiring customers to choose for products like herbal tea for health benefits.

A cup of tea offers several health benefits, but overconsumption of the same has its adverse effects. Tea contains a certain amount of caffeine which affects people in different ways. According to different research studies, excessive consumption of tea may increase the risk of colorectal cancer, esophageal cancer, and lung cancer.

Online retailing is the current trend that has spurred the development prospects of the global flavored tea market in the recent years. Although, more conventional retail channel still remains an important channel in for revenue generation. Along with increasing popularity of different flavors in the global tea market, rising consumer base has led to introduction of new flavors of tea in the market. This is also expected to spur the growth of the global market for flavored tea.

Tea is a drink with aroma, which is made by pouring boiling or hot water over dried leaves of an evergreen plant called Camellia sinensis. The plant is local to Asia. Tea is the most consumed beverage in the worldafter water. There exists a wide range of teas such as Chinese greens and Darjeeling. These types have a cooling, mildly bitter, and astringent flavor, while other types of tea have unique properties such as sweet, nutty, flower or lush notes. Flavored tea is a type of tea that is flavored with herbs, flowers, or fruits that enhance the aroma, taste, and feel on the palate.

The global flavored tea market has been segmented on the basis of type, flavor, distribution channel, and region. Based on type, the market has been segregated into leaf tea and CTC tea. The leaf tea segment held a major market share in 2016 and the trend is anticipated to continue throughout the forecast period. This segment is also anticipated to witness rapid growth during the forecast period. This is attributable to the health benefits that leaf tea offers. The leaf tea segment is sub-divided into black tea, white tea, and green tea. The black tea segment held a major market share in 2016 and the trend is anticipated to continue throughout the forecast period. The green tea segment is expected to witness rapid growth during the forecast period. This growth is attributable to increased demand for green tea from consumers that are fitness-conscious, especially the urban consumers. Antioxidant and weight-loss properties of green tea are resulting in the surge in demand for green tea worldwide.

Based on flavor, the global flavored tea market has been segregated into chamomile, earl grey, mint, oolong, cinnamon, jasmine, and others. The chamomile tea segment held a major market share in 2016 and the trend is projected to continue during the forecast period. This segment is likely to witness steady growth during the forecast period. The cinnamon tea segment is expected to witness rapid growth during the forecast period. This growth is attributable to the property of cinnamon tea to control bad cholesterol and blood sugar. Consumers are gaining awareness about the benefits of cinnamon tea. This factor, in turn, is triggering the segment. Based on distribution channel, the global flavored tea market has been segregated into wholesale and retail. The retail segment accounted for a leading market share in 2016 and is estimated to expand at an exponential rate from 2017 to 2025. This is owing to direct contact of the retail channel with consumers, which results in higher revenue generation. The retail distribution channel segment has been further divided into online, supermarket/hypermarket, specialty retail stores, and others. The supermarket/hypermarket sub-segment held a leading market share in 2016 and the trend is expected to continue throughout the forecast period. This is due to the wide range of choices that supermarkets/hypermarkets offer to consumers. They also offer a wide range of price choices to consumers. This makes retail a desired distribution channel. The retail segment is expected to witness rapid growth during the forecast period.

Major factors driving the global market for flavored tea include easy availability of tea all over the world. Tea is exported all over the world and flavored tea is receiving special attention in modern times, due to its added and enhanced taste. This is resulting in the surge in demand for flavored tea across the globe. The recent shift toward flavored tea from traditional tea is another driver for the global market for flavored tea. However, high prices of flavored tea are restraining the market. Increasing demand in countries of North America and Europe is a major growth opportunity for the global flavored tea market.

Geographically, the global tea market has been divided into North America, Europe, Asia Pacific, Middle East &Africa, and Latin America. Asia Pacific held a major market share in 2016 and the trend is estimated to continue during the forecast period. Europe is expected to witness rapid growth between 2017 and 2025.

Major players operating in the global flavored tea market include Associated British Foods plc (Twinnings) (U.K.), Apeejay Surrendra Group (Typhoo Tea) (India), Tata Global Beverages Ltd. (India), Goodricke Group Ltd. (India), and Golden Tips Tea, Co. Pvt. Ltd. (India).

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market    

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Flavored Tea Market

Pre Book