Global Flavored Milk Market: An Overview 

Flavored milk market is expected to register healthy growth in the near future, despite growing awareness about the unhealthy amounts of sugar. Flavored milk includes artificial or natural flavoring mixed with milk, food colorings, and sugar. The flavored milk market products often have a higher shelf life than plain milk products, due to reliance on high-temperature pasteurization. Consequently, the flavored milk market also caters to high demand for refrigerated milk products. Major players in the flavored milk market also sell syrups and flavored milk powders which are largely in demand for their great taste. 

Tastes and flavors are aiding the expansion of the flavored milk market globally. Consumers around the world have developed peculiar tastes, which are important for market players to cater to. For example, According to Coca-Cola Amatil, a large bottler in Asia Pacific, South Australia is unique in its consumption of flavored milk, which surpasses the consumption of cola in the region. 

The flavored milk market is also witnessing a major challenge, due to growing health concern in mature markets such as the United States. A major study published in 2018, surveyed over 90 popular flavored milk brands in the United States. The study found that a flavored milk carton contained sugar levels similar to a can of soft drink. Many bestselling brands dish-out a day’s sugar in a single-serving. 

In order to move forward, players in the flavored milk market are likely introduce healthy varieties of flavored milk products. Such products containing minerals and vitamins may lead the way for future growth in the flavored milk market. 

Global Flavored Milk Market: Notable Developments 

  • A recent study published in the journal of dairy science shows that it is possible to reduce sugar levels in various products without sacrificing flavors. The study tested products including yogurt, ice cream, and flavored milk. The study recommended the use of nonnutritive sweeteners, both artificial and natural resulted in lower sugar intake.   
  • The American Heart Association and the American Academy of Pediatrics have presented a list of policy recommendations which can impact the growth of the flavored milk market. These policies include higher taxes, subsidies for healthy foods, and new laws limiting advertising to small children. These policies were presented to state, federal, and local lawmakers. These policies are aimed at reducing sugar levels in milks, sodas, and other beverages. 

Global Flavored Milk Market: Key Trends

Global flavored milk market is expected to grow in a robust manner during 2018-2026, thanks to their mass popularity among children, few alternatives to popular flavors such as chocolate flavored milk, and busy lifestyle driving up the unscheduled consumption of milk. Healthy flavored milk also contains various nutrients such as flavored milk contains many nutrients like potassium, calcium, and magnesium. While substitutes like soft drinks and plant protein drinks pose a challenge to the market growth, increasing disposable incomes and changing consumer preferences are expected to boost demand. Additionally, innovation is making new-inroads with consumers with the introduction of new flavors. 

Global Flavored Milk Market: Regional Outlook 

The global flavored milk market report revolves around key regions including North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. The flavored milk market is expected to register the highest total revenue growth in North America. The region is witnessing high levels of milk consumption and flavored products have gained a prominent position in the region, thanks to their prevalence in public schools. Additionally, the global flavored milk market in Asia Pacific is expected to register the fastest growth in terms of CAGR. The Asia Pacific region is witnessing a growing demand for new milk products, thanks to rising disposable incomes in the region. The region presents a major opportunity for global players as due to lack of long-established innovations in the region, there is a major scope for introducing new milk flavors.    

The global flavored milk market: Competitive Dynamics   

The global flavored milk market is a competitive and fragmented landscape, thanks to large numbers of large players located in different regions. Some key players in the flavored milk market are Danone, China Mengniu Dairy, Inner Mongolia Yili Industrial Group, Amul, and Nestlé. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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