Global Flavor Capsule Cigarette Market: Overview

Vapers and smokers are now experiencing a tectonic shift of approach towards the flavor capsule cigarettes. These cigarettes now come with heated tobacco product technology or HTP technology that helps in cutting down the toxicity as compared to the conventional cigarettes. These new flavor capsule cigarettes burn at 250 to 350 degree Celsius as compared to the near 600 degree Celsius temperature of conventional cigarettes. The flavor capsule cigarette offers the nicotine-infused smoke to the customers by heating up the tobacco sticks, and removing the need for the combustion of tobacco. These HTP-technology driven flavor capsule cigarettes release comparatively less carbon monoxide, carcinogen, and tar.

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Global Flavor Capsule Cigarette Market: Notable Developments

The competitive landscape of the global flavor capsule cigarette market is fairly consolidated one. The prominent companies in the market include names such as L&M, Kent, and Marlboro among others. The mentioned three companies collectively account for nearly one third of the global market’s revenue. The companies in the market are working towards developing rich smoking experience for the consumers with long-lasting sticks and appealing flavors.

  • Recently, Marlboro, a giant in the global flavor capsule cigarette market announced that the company is now planning to enter into the market for e-cigarettes. It will test ‘heat not burn’ tobacco in Atlanta.
  • The flavor capsule cigarette manufacturers are now concentrating on developing niche flavors such as spearmint, grape, and apple among others to lure new customers. Moreover, the popularity of menthol among millennials is also helping the companies to shift their strategies accordingly.

Global Flavor Capsule Cigarette Market: Drivers and Restraints

The growth of the global flavor capsule cigarette market is expected to be on the rise over the course of the given forecast period of 2019 to 2027. One of the primary reasons behind this growth is the increasing number of people choosing to smoke flavored cigarettes than the conventional non-flavored ones. Moreover, the leading companies in the global flavor capsule cigarette market are launching newer products such as double capsule flavor cigarette. Such new cigarettes present smokers with novel flavors and so-called smoking experience. This is expected to play a huge role in the development of the market over the next few years. In addition to this, the leading players in the market are also focusing on developing triple flavor capsule cigarettes to extend the smoking session of the user.

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Global Flavor Capsule Cigarette Market: Geographical Outlook

The global flavor capsule cigarette market has five key geographical regions that help in the better understanding of its overall functioning. These five regions are North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Of these, currently the flavor capsule cigarette market has been primarily dominated by the North America region. However, the Asia Pacific region is also expected to witness a solid growth in coming years. The growth of the North America region can be primarily attributed to the considerable rise in the number of consistent smokers. Also, the rise in the number of first-time smokers have also been a huge factor in the development of the North America market. As the number of chain smokers and young adults prefer smoking, the cigarette manufacturers are now concentrating on developing new flavors to attract more customers. They are focusing on both developed and developing nations to expand their business.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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